Responsible for the implementation and operation of Fire, the newest business unit of Grupo TV1, specializing in enhancing the competitiveness of sellers in marketplaces and boosting sales through sponsored ads.

Head of Media and Data Analytics at Curious, a new agency with the purpose of developing data-driven ideas that articulate culture, behavior and business.

High performance team leader, delivering modern communication solutions across owned and paid media, connecting business objectives and consumers through data and good content, composing differentiated and high-performance communication plans for clients such as Mobil, Libbs, Panco and GOL.

Tactical and operational projects management for Samsung and Volkswagen linking technology to marketing objectives, making even more attractive and intelligent communication plans, incorporating competitive advantages to the strategy and optimizing leads acquisition and retention. Team development and leadership oriented to results, from plan to execution.Responsibilities:• Multidisciplinary teams development and leadership• Technical management of creative team oriented to results• Viability analysis and new technologies acquisition• Cloud servers and mixed services implementation• Communication plans focused on audiences and channels• Digital marketing projects management and leadership• Frequent meetings with stakeholders to strategy reviews• Strategy presentation and action results report to the board• Opportunities prospecting and proposal composition

Simultaneous digital (multi-platforms) and relationship (multi-channels) projects management for Samsung, Volkswagen and Santander, including costs sizing and deadlines as well as coordination of processes and multidisciplinary activities. New businesses prospecting with active participation defending technology and intelligence attributes. Focal point with clients.Responsibilities:• Project assessment and action plan conception• Costs sizing, deadlines and timelines definition• Project scope statement and responsibilities attribution• Capacities analysis, resources recruitment and partners selection• Coordination of processes, activities and multidisciplinary teams• Crisis and risk management including contingency plans• Resources training for help desk and maintenance activities• Coordination of integration and business intelligence processes• Conception of management reports to the board

Data-driven strategic plans (audience and communication) for Volkswagen events and launches as well as management of data enrichment and acquisition processes with bureaus. Technological projects architecture and digital platforms development management for lead acquisition and sales measurement (conversion).Responsibilities:• Data analysis focused on insights• Clustering rules and metrics definitions• Data segmentation criteria for specific actions• Smart relationship scales planning (dynamics)• Technological projects architecture focused on automation• Development processes and activities coordination• Digital platforms documentation including routines and processes

Conception and development of mixed solutions focused on relationship marketing (CRM) for Volkswagen including infrastructure setup optimized to email marketing practices, with data qualify routines as well as strategies to increase openings defining segmentation criteria and send frequency.Responsibilities:• Digital planning focused on relationship marketing• Loyalty websites scope and development• Email marketing platforms setup• Email marketing best practices implementation• Strategies elaboration to increase email openings• Sending rules definition including frequency• Sender score monitoring