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Maggi (ready to cookheat/wet)

Brands: Maggi, Thomy, Libby's, Buitoni, Wagner PizzaExperiences: Brand Management, Channel Management, Category Management, Field Sales Force

Cross-Cultural Marketing, Brand Management, Consumer Behavior, Priming

Department of Agribusiness and Food Marketing, Institute of Agricultural Economics, Implementation of consumer surveys, Data analysis, Research, Preparation of course materials

Marketing Department, Project Management: product launch of two new dressing ranges, Assistant to the Product Management: commodity group and market analysis, assortment optimization

Online Marketing Department, Content Management, Website administration for the key account Mercedes Benz via CMS DAY, Updating of website content

Marketing Department, Regular standard analysis: SAP BW, AC Nielsen, GfK, special analysis for the strategic marketing management: consumer, market, and trend analysis, WM sticker promotion 2010: internal and external coordination, design, and implementation for packaging, print, TV, and online

Marketing Department, Market monitoring, Market analysis, Data evaluation and data visualization, Price analysis, Trend analysis for multichannel retailing

Direct Marketing, Project coordination (team leader) and product presentation (customer acquisition, client counselling) for an event and promotion agency

Editorial Department, Editing: research, editing, and publication of articles, Graphics Department, Customer Service, Product Development, Assistance to Photo production and Food styling