Franziska Kroll Email & Phone Number

Hamburg, Hh, De

Hamburg, Deutschland

Hamburg, Deutschland

- Konzeption und Entwicklung von Produkten zur Kaffeezubereitung- Betreuung des Produktportfolios der Vollautomaten und weiterer Kaffeemaschinen- Zuständigkeit für den kompletten Prozess von kreativer Ideenfindung, Marktforschung, strategischem Sortimentsaufbau, Design- und Produktentwicklung bis hin zu Verpackungsentwicklung, Preisgestaltung und Sortimentspflege- Zusammenarbeit mit interdisziplinären, internationalen Teams aus Designern, Technikern, Einkäufern und Entwicklungspartnern zur Entwicklung innovativer, zielgruppengerechter Kaffeemaschinen und Equipment zur Kaffeezubereitung- Ableitung von Wachstumsstrategien für den Kaffeegenuss der Zukunft auf Basis kontinuierlicher Marktbeobachtung und Analyse der Portfolioperformance- Identifizierung von Markttrends zur Validierung daraus entwickelter Produkt- und Designkonzepte zusammen mit den Kolleg:innen der Marktforschung

Hamburg Und Umgebung, Deutschland

Hamburg

Tchibo is a German chain of coffee retailers and cafés, also known for its range of non-coffee products that change weekly. The latter includes: clothing, household items, electronics and electrical appliances. Tchibo is the market leader for roasted coffee in Germany, Austria, Switzerland, Poland and Czech Republic.

- Obtained responsibility for regional retail customers and wholesalers- Ensured the optimal execution at the point of sale in retail- Increased the distribution and volume of the core beer brands- Acquired enhanced negotiation skills- Improved ability to work under pressure- Acquired knowledge of the diverse aspects of the sales branch including sales strategies, client interaction and Trade Marketing skills

Hsba Hamburg School Of Business Administration

- Absolved several three months internships in the departments Trade Marketing, Sponsorship and Events, Export, Sales On-Trade, and Sales Off-Trade- Planned and coordinated in-store activities for different distribution channels- Monitored and analyzed campaigns and provided recommendations- Prepared annual negotiation meetings with retail clients- Built a sales forecasting tool- Supported the launch of Somersby in the German market- Planned and coordinated Marketing events for brands- Acquired knowledge in working with Marketing agencies, Key Account Managers and the retail industry

Budaörs, Hungary

- Created a sales tool to segment Hungarian wholesalers for the improvement of relevance setting, bargaining strategies and evaluation of future growth possibilities- Assisted in an accounting project for the customer classification in different credit risk categories- Assigned appropriate credit limits- Acquired knowledge of the diverse facets of an MNC in different markets- Improved knowledge of Excel skills for data collection and analysis

Exchange Semester, International Management

#6 in the world according to the Financial Times Global Master ins Management Ranking 2018

Master Of Science In International Management, International Management, Major In Marketing, 1,3

Activities and Societies: Initiator and Head Delegate of the CLSBE delegation for the Harvard WorldMUN Conference 2019 in Madrid#30.

Bachelor Of Science In Business Administration, Major In Financial Management, Bachelor Thesis In Marketing, 1,5

University of Applied Sciences for Integrated Degree Programs

Business Administration, 4.8

Erasmus+ Student Hungary's market leading and largest business school