Franziska Priebe Email & Phone Number

Leipzig, Sachsen, Deutschland

Leipzig, Saxony, Germany

Staines-Upon-Thames, United Kingdom

Events Marketing Manager:- Marketing Plan: strategy, execution and optimization of end to end marketing multi-channel campaigns- Develop marketing strategies based on commercial and customer insight to achieve revenue and strategic goals for assigned events- Using analytical tools to report results of marketing campaigns for response efficacy, best practices and profitability - Collaborate across multiple internal business units; Digital Marketing; Customer Insights, PR, EMEA Sales especially DACH; Sponsorship Sales, Program Management, Logistics, Database; Marketing Communications as well as external vendors and suppliers to optimize event strategy and effectively communicate value proposition - Develop marketing personas through client insights research – interview clients to ensure deep knowledge of target audience to validate strategy and ensure relevant messaging to drive engagement and conversion- Design and execute upon multichannel, integrated marketing campaigns encompassing digital, social and traditional channels to ensure financial goals are met. - Lead strategy and execution of global, role-based marketing collateral including infographics, social messaging, lead generation, email nurture series and content curation to generate MQLs to sell events as well as close research contracts- Responsible for pilot campaign Eloqua Marketing Automation in EMEA.- Manage audience acquisition strategy including list rental, cost per lead and lead generation campaigns- Develop event- and touch-specific messaging across multiple channels including: email, direct mail, telemarketing, paid search, and social media - Create, analyse and report results of marketing campaigns- Manage and assist in multiple channel revenue targets and budget planning - Support management of allocating marketing budgets for each event, including full breakdown of spend and accurate monthly forecasting - Share best practices regionally and globally

London, United Kingdom

Event: Powering the Cloud•Development, maximizing and liaising with new and existing customers•Target-audience analysis, market research and competitor analysis•Development and implementation of annual marketing plan and budget•Implementation of creative, cost effective and innovative marketing strategies that will make an impact, support the brand and drive sales and delegate registration•Exploring ways of improving existing brands and services, and increasing profitability•Copy writing for website, adverts, emails and marketing and sales documents•Providing design guidelines and manage production of marketing materials including leaflets, flyers, conference guides, apps, videos, banners, htmls, etc•Overseeing and managing email, direct mail, telemarketing, advertising and social media campaigns, PR campaigns as well as visitor and exhibitor marketing programs including signage and all onsite show material, networking opportunities programs, entertainment

Watford, United Kingdom

Event: Powering the Cloud, DCS Awards, SVC Awards, Datacenter Transformation Conference, Managed Services Publications: DCS Europe, DCS DACH, DCS UK, SNS Europe, SNS UK, Cloud Security International, Cloud Services World, Virtualization World 365, SVC Channel

Watford, United Kingdom

Senior Marketing and Communications responsible for devising and implementing the marketing strategy and communications plan for the events portfolio, developing all communications including websites, online platforms, direct mail/email campaigns, social media, SEO, and print; copy writing; market and competitor analysis; campaign planning and targeting for markets across EMEA. I managed marketing executives and interns and liaised with editorial, design and print teams to maximise efficiencies and managed the marketing budget.