Franziska Seipp Email & Phone Number

Frankfurt Am Main, Hesse, Germany

Germany

Introduction to Online Marketing:• Basics of Online Marketing• Goals and Target Audiences• Customer Journey & Cross Media• Website & Usability• Content Marketing• Search Engine Optimization (SEO)• Search Engine Advertising (SEA)• Social Media Marketing• Email Marketing• Affiliate Marketing• Key Metrics• NeuromarketingSocial Media Manager:• Introduction• Career Field• Social Networks• Strategy• Content and Audience• Social Media Management and Community Management• Monitoring and Analytics Success Control• Social Media AdsDigital Media Management:• Definition, Typology, Characteristics, and Features of Media• Importance of Media in Companies• Goal Setting and Goal Systems• Target Audiences and the Persona Concept• Development and Evaluation of a Media Portfolio• Digital Brands and Media• Digital Business Models• Media in Digital Advertising• Agile Mindset and Agile Methods• Topic and Editorial Planning• Prototype and Minimum Viable Product (MVP)• Media Preparation• Requirements and Specifications• Calculation of Media and Content Productions• Media and Content Formats and Idea Generation• Core Story and Content Strategy• Storytelling• Needs, Resources, and Process Planning in Media Projects• Information Technology• Content Management Systems and Processes• Usability & User Experience• Design of Media and Texts• Technology of Common Media Formats• Production Process, e.g., Video Production• Media and Content Distribution• Key Metrics and Success Measurement• Media Law• Impact of Digital Media• Ethics in Digital Media

• Reviewing and analysing search terms of users in the priority markets for content management on social media platforms for a large social media client• Researching music composition publishing information using performing rights databases• Tagging music and video content for a wide range of fields, performing quality assurance and data review• Assisting the Quality Assurance team with QA assignments, process improvements and providing feedback for future innovations• Curate, review and link entities within internal tools• Maintaining custom rights management and international standard recording codes of musical artists to ensure copyright laws are being maintained on all platforms

Lahntal, Hesse, Germany

Elstree & Borehamwood, England, United Kingdom

International Bachelor Of Arts - Ba, English Language And Literature, General

Specialisation in the fields of English • Literature • Culture • Linguistics

Erasmus Programme, English Studies / Media Studies

Activities and Societies: Dancing Society, Gaming Society Completing a variety of courses in the fields of the English Language, Film.

Leaving Certificate (Abitur), Honours Class: Economics & English