Franziska Kraft Email & Phone Number

München Und Umgebung, Deutschland

• Oversee execution of marketing strategy, including Campaigns, Social Media, PR, Brand, Events, Content and Community• Manage, lead and mentor a 5-person marketing team, including hiring, training, workload, priorities and activities• Lead development of marketing plans in close collaboration with startups, Telefónica, creative and content teams to develop an effective and efficient marketing strategy• Collaborate with stakeholders and internal departments to identify new business… Show more • Oversee execution of marketing strategy, including Campaigns, Social Media, PR, Brand, Events, Content and Community• Manage, lead and mentor a 5-person marketing team, including hiring, training, workload, priorities and activities• Lead development of marketing plans in close collaboration with startups, Telefónica, creative and content teams to develop an effective and efficient marketing strategy• Collaborate with stakeholders and internal departments to identify new business opportunities, internally and externally • Translate key marketing performance metrics and results into actionable insights • Lead stakeholder, brand, and service research initiatives• Develop Wayra's corporate vision and strategy with the management teamWayra is Telefónica's Open Innovation Hub. With presence in 10 countries and more than 10 years of innovation experience, we are the largest and most successful global corporate accelerator. Our vision: to be the most reliable partner for startups to shape the future of telecom. How: By scouting, scaling and investing in tech startups and paving the way for mutually beneficial collaboration. Show less

Munich, Bavaria, Germany

• Build and maintain brand excellence across all regions and create consistent execution across all channels and audiences • Strengthen Wayra brand awareness within target audiences, including startups, Telefónica, and communities • Creatively develop and deliver marketing assets on Wayra-owned platforms as well as paid media channels•Creating PR campaigns to showcase founders, technologies and innovation topics• Build and maintain strong networks and event partnerships to… Show more • Build and maintain brand excellence across all regions and create consistent execution across all channels and audiences • Strengthen Wayra brand awareness within target audiences, including startups, Telefónica, and communities • Creatively develop and deliver marketing assets on Wayra-owned platforms as well as paid media channels•Creating PR campaigns to showcase founders, technologies and innovation topics• Build and maintain strong networks and event partnerships to support scouting of startups • Maintain relationships with media contacts, key influencers and digital communicators• Design and implement Wayra branded events, including project management, speaker acquisition, marketing and event production Show less

Berlin Und Umgebung, Deutschland

◦ Head of a 22-person team (Red Bull Consumer Collecting Program) including recruitment, training, people leadership and development ◦ Creation of new business strategies in the field of start-ups and entrepreneurship ◦ Responsibility for the regional Consumer Collecting Budget ◦ Creation & implementation of regional strategies in the fields of digital, dance, music, art & festival ◦ Cooperation with external partners and events in the fields of digital, dance, music, art &… Show more ◦ Head of a 22-person team (Red Bull Consumer Collecting Program) including recruitment, training, people leadership and development ◦ Creation of new business strategies in the field of start-ups and entrepreneurship ◦ Responsibility for the regional Consumer Collecting Budget ◦ Creation & implementation of regional strategies in the fields of digital, dance, music, art & festival ◦ Cooperation with external partners and events in the fields of digital, dance, music, art & festival ◦ Establishment and management of a national workshop format for employees to train social media content creators ◦ Activation and realisation of events such as Red Bull Air Race, Red Bull Tourbus, Red Bull Music Academy StageRed Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 6.7 billion cans annually and growing. Show less

München Und Umgebung, Deutschland

Field Marketing

München Und Umgebung, Deutschland

München Und Umgebung, Deutschland

Sky Deutschland is one of the leading entertainment providers in Germany, Austria and Switzerland. The program offering includes the best live sports, exclusive series, new film releases, a wide range of children's programming, exciting documentaries and entertaining shows - many of them Sky Originals. In my role as a Working Student in the department of Corporate Communications, I was mainly responsible for External Communications, namely: ◦ Research and preparation of C-Level event… Show more Sky Deutschland is one of the leading entertainment providers in Germany, Austria and Switzerland. The program offering includes the best live sports, exclusive series, new film releases, a wide range of children's programming, exciting documentaries and entertaining shows - many of them Sky Originals. In my role as a Working Student in the department of Corporate Communications, I was mainly responsible for External Communications, namely: ◦ Research and preparation of C-Level event participation ◦ Preparation and submission of award applications ◦ Copywriting for press releases, newsletters and other editorial uses◦ Management of Sky VIP customers in cooperation with Customer Relationship Management team Show less

München Und Umgebung, Deutschland

External Communication

Master Of Science - Ms, Strategic Entrepreneurship And Innovation

Bachelor Of Arts (Ba), Communication And Media Studies, 1,9