Franziska Scholler Email & Phone Number

Munich, Bavaria, Germany

Junior Consultant in Destination Management

New York City Metropolitan Area

Involved in numerous projects of the marketing as well as the digital marketing department, which included among others the following tasks:• Project Management: Assist in the coordination and execution of numerous digital campaigns, each consisting of numerous individual parts such as articles, landing pages, newsletter promotion, banner promotion, or social media promotion;Campaign topics included sustainability, German Nature, German Cities, German Culture, etc.• Assist in the coordination and execution of marketing activities like e-newsletters andadvertorials with travel agent networks• Assist in the coordination and execution of B2B and B2C marketing campaigns for German partners• Creation of presentations, proposals, and performance reviews for German partners• Analysis and evaluation of publisher proposals and media plans• Creation and editing of content including copywriting and image selection for different marketing channels• Research on the target group, possible marketing channels, new travel studies, and statistics• Translations and independent bilingual correspondence

Hamburg, Germany

Involved in numerous consulting projects, including among others Further development of target groups for a tourism management and marketing organization at the state level• Graphical and content-related preparation of domestic and international target group profiles based on Sinus Milieus• Further development of personas in the key target groups Further development of the business segment strategy for a tourism management and marketing organization at the state level• Preparation of content for and follow-up to events• Preparation of content for practical processing of the business segments• Preparation of meeting protocols• Support with research, e.g. on participation formats of DMOs at the state level Tourism Development Concept for a region:• Partial moderation of the World Café within a future workshop (format for the participation of tourism and political stakeholders in the future tourism development of the region)• Preparation and follow-up of the future workshop in terms of content and organization • Support with research, e.g. on tourism awareness, quality of life through tourism, and the tourism and innovation culture in tourism as well as suitable benchmarks• Preparation of meeting protocols Extension of a local tourism organization:• Follow-up of events in terms of content and organization• Preparation of meeting protocols• Communication with clients• Preparation of communication documents for the project communication within the commissioned region

Bernau Am Chiemsee, Bavaria, Germany

Involved in the following tasks• Maintenance of the destination’s website and its POIs via Neos CMS and toubiz• Monitoring of and Content-Creation for the social media channels (Facebook, Instagram, Pinterest)• Maintenance of image database• Content Research for Social Media and the destination's website• Support with translations for marketing activities abroad

Tegernsee, Bavaria, Germany

Involved in several projects, for example:Destination website • Integration of new content• Review of current contentAnnual report for stakeholders • Collecting, structuring, and attractive preparation of the contentPrint products • Conceptual design of new print products• Development of contentPress relations • Daily press clipping• Preparation of press releases

Starnberg, Bavaria, Germany

I work continuously in my family's Bavarian restaurant, bed & breakfast, and butcher shop in the following areas. Administration:• Created a hygiene concept for implementing the governmental COVID-19 regulations• Maintenance of the social media channels (Facebook, Instagram)• Supervision and implementation of marketing measures (including design of advertisements, updating of the website)Restaurant:• Served food• Managed as a hostessFront Office:• Registration of guests• Booked reservationsCatering Events:• Set up buffets and event arrangements at different locations• Helped as a cashier• Served foodHousekeeping:• Supervised housekeepers• Trained new employees• Helped during peak times

Mein Schiff 2 By Tui Cruises Gmbh (Canary Islands, Western Mediterranean Sea)

Front Office:• Consulted guests regarding different activities and supplementary packages based on individual preferences• Dealt with complaints, empathized with guests and solved problems • Collected payment from departing guestsGuest care and entertainment:• Led tours of the cruise ship for guests and port authorities• Organized several single traveler gatherings to help them connect with other travelers Rookie coach for several new team members:• Instructed new team members on different work tasks and IT programs• Explained safety duties on board• Familiarized them with life on board

Aitern, Baden-Württemberg, Deutschland

Part of my work-integrated Bachelor studies at Duale Hochschule Baden Wuerttemberg with a 3 months rotation between university and workBelchenhotel Jägerstüble OHG is a family operated, 4-star hotel in the Black Forest with about 60 bedsFront Office: • Check-in & check-out: gave guests a warm welcome and goodbye • Guest correspondence via e-mail and phone• Booked reservation• Consulted guests regarding different activities in the areaAdditional responsibilities:• Took part in guest retention efforts by creating a Christmas card for regular guests • Trained a new team member

Rom, Latium, Italien

Served as an au-pair for an Italian family in RomeChildcare:• Homework assistance (especially with English and German homework)• Supervised and played with children• Accompanied the children to different activities • Contact person for a variety of issuesIntercultural Experience:• Participated in the daily life of an Italian family • Adapted to Italian customs and took part in Italian holiday traditions• Learned Italian at a language school

Master Of Science - Ms, Business Administration - Market-Oriented Management

Activities and Societies: "Hochschulmarketing" • a student organization, that carries out the marketing for the Ingolstadt School.

Bachelor Of Arts - Ba, Business Administration - Tourism And Hospitality

Work-integrated studies, which included practical experience at the Belchenhotel Jaegerstueble OHG for each semester (3 months rotation.

Business Administration And Hospitality Management

Activities and Societies: Participated in the International Neighbors Program of the International & American Student Alliance • connected.

Abitur (General Qualification For University Entrance)

Participated in a high school exchange program during 10th grade and attended Lapeer High School in Lapeer, Michigan, USA.

Education record

Intercultural exchange program, organized by Experiment e.V. (in cooperation with ERDT Share!) High school year abroad in Lapeer.