Franziska Wägerle Email & Phone Number

Germany

Wessling, Bavaria, Germany

Munich Area, Germany

Preparation of product launch of a new non-invasive monitoring technology including acquisition of market insight, shaping of product during development process, development of sales and pricing strategies, planning of enhanced post market surveillance, initiation of marketing launch campaigns, establishement of sales core team and continuous engagement during development process, development of external and internal launch materials, etc.

Greater Los Angeles Area

Responsibilities:Primary contact and clinical expert for sales and customersPerformance of market and competitor analysis Development and implementation of sales strategies including product positioning, pricing and promotions Contact and relationship building to KOLsManagement of various tradeshows, conventions and life surgeriesManagement and execution of all marketing activities including creation of product brochures, customer/sales presentations, promotions, launch kits, intranet content and other sales toolsConducted new hire sales training as well as ongoing sales education Project lead for various interdisciplinary projects Extraordinary Achievements:Successfully re-launched bipolar TUR technology and regained trust among sales force and customers focusing on training and education of sales force and customers Planned, executed and managed clinical IRB trial with 17 participating sites, leading the project team Increased sales for PDD by re-launching and re-messaging focusing on revenue stream and marketing advantages for hospitals Spearheaded re-design of intranet including sales information, marketing collateral etc.

Tuttlingen, Germany

Responsibilities:Complete product lifecycle managementProject lead on product development projects with interdisciplinary team members Market and competitor analysis including application into new product developments and market introduction plansDevelopment and Preparation for Product Launch Packages, Collateral etc., international sales and marketing materials, dealer training and support Contact and Relationship building to KOLs, including attendance of conventions and life surgeriesContact person for internal and external partners (medical personnel as well as development engineers)Extraordinary Achievements:Successfully redesigned and implemented a new global product development process, served as key-user and contact person for the entire department of product management as well as owning responsibility for continuous improvement and development of the processKey-user for a new product group based regulatory approval structure throughout all KARL STORZ products and gaining of interdisciplinary knowledge e.g. gynecology, arthroscopy, ENT, NEURO/SPINE

Strategic Marketing

12 week online Course focusing on: develop and design effective, long-range marketing strategies, marketing trends, marketing management.

Bachelor Of Arts - Ba, International Business

Bachelor’S Degree, International Business

High School, Abitur