Fraser Mcdonald Email & Phone Number

Basingstoke

Managing a team to create and manage best in class customer journeys on Sony Professional B2B marketing platform. As the senior manager additional responsibilities include creating and reviewing operational processes, future planning, budget and managing 3rd party agencies (design, copy and SEO). Collaborating cross functionally with global sales and marketing teams, understood requirements, supported, provided expertise, followed through on promises and ensured the business strategy was met. Leading content planning and delivery team, engaged to understand needs and set expectations, mentored, coached, monitored and enabled ownership, development and improved performance. Identified improvement area and set up a user-friendly portal for national and global content requests, successfully streamlining process and driving efficiencies. Developed and delivered training to worldwide users, issued documentation and provided ongoing support to ensure timely adoption of new skills and knowledge. Contributing to audience focused content B2B solutions strategy, developed content methodology and successfully rolled out across the department. Developed stakeholder engagement plan, engaged to build rapport and successfully built trust that enabled positive influence and negotiation. Project Managing digital elements for a variety of strategic events and delivered a seamless online and physical journey.

London, United Kingdom

Responsible for the publishing of all content and content teams for businesslink.gov.uk (a Serco contract with 40+ full time and contract staff on behalf of HMRC). This included social, static and dynamic content tools across a family of sites aimed at SMEs. Collaborated with senior stakeholders, as department head of a large team of content and product managers together with future planning, setting expectations for the teams, budgets and our key 3rd party content agency, Thomson Reuters.

London, United Kingdom

Focus was migrating content from multiple sites into a single free, open and easy to use B2B platform, I was promoted to run the day-to-day operations of a complex web operation through a team of six managers. Ensuring that all content was user focused, accurate with a consistent tone of voice across the site. I worked closely with our key stakeholders and our UX teams, marketing, social and technical teams to improve the customer experience. I was responsible for (successfully!) delivering against demanding KPIs, including increasing traffic, customer satisfaction and liaising with HM Government departments.

Coulsdon, Surrey And Alexandria, Virginia, Usa

As ePublishing Manager for the Jane's Information Group (an international defence & security publisher and provider of open-source intelligence) I led two data and web content management teams based in Surrey and the Washington DC area. Supervising and planning the maintenance and updating of over 70 web sites on strict daily, weekly and monthly schedules, including flagship titles such as Defence Weekly, Janes Fighting Ships and Janes Police Review. Working directly with print editorial teams new to the digital market, a key success was ensuring SLAs are met with internal and external customers for the delivery of multiple formats of electronic data.

Guildford, United Kingdom

I joined Standard Life Healthcare as an administrative assistant and went onto various roles including leading and managing large teams of call centre staff, and managing a team set up specifically to manage high profile and value customers.During my time I joined the Group wide eCommerce team within and helped to create 'look & feel' of a new on line system for brokers, including the writing of user acceptance testing scripts. I also acted as a trainer to high performance staff .