Whisky Talks is a live platform that hosts the most relevant and insightful conversations about Scottish and world whisky.Working with local and international whisky brands, companies and distilleries, Whisky Talks creates an open and inclusive forum that challenges outdated ideals, celebrates innovation and progression, and champions inclusion and diversity.At Whisky Talks, our mission is to break the boundaries of traditional whisky events by creating an inclusive, innovative, and engaging platform for industry professionals and whisky enthusiasts. We are dedicated to celebrating the rich culture and heritage of whisky through immersive experiences. We foster a community where knowledge is shared, connections are made, and every moment celebrates the world of whisky. We aim to lead the way with the most important and insightful conversations about whisky globally, while contributing to and partnering with progressive initiatives, foundations and companies.

- Hosting private whisky tastings around Speyside Scotland - Private whisky tours, adventures and experiences - Consulting for brands and businesses - Staff training and education - Whisky advocacy

Drinks Jobs is a platform for sharing and finding career opportunities in the spirits and drinks industry. We endeavour to give you the ultimate visibility for new and progressive career opportunities whether you are hiring for a position or looking for your next move. All job positions submitted to us are shared on Instagram on individually designed tiles that provide all the relevant information including detail about the role, required experience and skills, location and salary.

Work From Bars was an initiative to encourage people to support bars who had been affected by the damaging 10pm curfews imposed by the government between lockdowns. Bar owners were able to submit information about their daytime hours and offerings including WIFI, food and workspaces, which could be accessed via a curated Google map. This endevour allowed people to take a break from their work from home environments and meet with colleagues and clients. To date the map has had 317,000 visits.

- Advocated Dewar's in over fifty countries- Head of Dewar's global drinks strategy- Developing contemporary advocacy tools, disruptive POS and educationalmaterials with design agencies- Increasing global social media amplifcation of Dewar's and it's network ofambassadors- Presenting at influential trade seminars- Developing ambassadors knowledge and skill set- Providing research and insight for innovation projects- Building relationships with external agencies- Highlighting influential bartenders and bars working with Dewar's in their drinksprogramme- Building relationships with influential bartenders and trade media in globalmarkets to ensure maximum brand visibility and equity- Presenting in Spanish in Latin America markets to trade, consumers and media- Working closely with archives to develop and spearhead Highball and Scotch EggClub campaigns- Developing ideas for innovation pipeline through trade focus groups andworkshops- Organizing events at trade shows and industry gatherings- Hosting international visitors, media and trade at distillery tours- Co-organizing annual Whisky Ambassador week in Scotland- Providing insights team with valuable market analysis of competitor activity- Annual A&P and T&E budgeting

The Global Bartender Exchange is an online network that connects international bartending communities. Through online forums bartenders can efficiently network before travelling and can arrange jobs, accommodation and contacts. With each city having it’s own unique forum, bartenders and hospitality professionals can also share information regarding events, competitions and gatherings.

- Winner: Timeout Melbourne: People's Choice Award 2013- Developed and designed 6 seasonal Cocktail menus- Analyzing customer base and identifying new revenue generating opportunities- Monitoring the competitive landscape, testing new approaches and adopting best practice strategies- Improving staff customer care skills, knowledge and skill set - Established a renowned atmosphere through music styling, cultivating staff attitude and listening to customer feedback- Increasing the flow of advertisiing and branding throughout corporate and local businesses via Social Media and Online Marketing- Designing creative marketing strategies that compliment the ethos of the venue- Working with Brand Ambassadors and Distributors to develop on premise sales programmes and incentives- Coaching staff for national and local cocktail competitions - Created effective in house campaign for simultaneously increasing food sales and return clientele - Implemented daily and weekly procedures to ensure consistent standards and handover between staff and management http://www.facebook.com/TheAlchemistBar