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Certified Customer Experience Professional (CCXP)• I have a unique, comprehensive and leading background in Digital Customer Experience.• I have developed a tried and tested approach to Digital CX that is proven to work, across various industries• I have operated reporting in to C-level at listed corporations (Betsson Group) and market leading, privately owned, hyper-growth companies (DAZN Group).• I am a commercial operator responsible for £10s-of-millions in increased revenues.• I have led large, international teams in the definition, design, development and improvement of multiple sites and apps. • My expertise is focused on defining appropriate, pragmatic and measurably effective CX programmes for leading digital companies.Key skills: Customer Experience (CX) Strategy/Transformation; Customer Support Operations; Customer Journey Mapping; VoC Programme Definition; UX Research & Design; Experimentation (CRO/MVT Testing); Customer Metric Tracking (NPS/CSAT/CES etc); Product Management; UI Framework Development; Market/Brand Research; Digital Analytics ; Budget/tooling ownershipNational Innovation Awards Judge ; Everline Future 50 Winner; Sports Technology Award WinnerChief; Vice President; Director | Customer Experince; User Experience; Product; Digital Strategy; Design
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Co-Founder And CeoJurniiLondon, Gb -
Co-Founder & CeoJurnii Ltd May 2024 - PresentWe are a Customer Experience consultancy, powered by a suite of proprietary AI insight and analysis tools. We empower businesses to make more informed and impactful decisions, with their customers at the heart of that process. 🔑 Our Expertise Spans Six Areas of Customer Experience 🔑- Vision & Strategy- Insight & Understanding- Measurement & Analytics- Design & Implementation- Effectiveness & Accountability- Tooling & BudgetsWhether you need fractional leadership or project-based solutions, Jurnii is your go-to partner for CX excellence.🔥 Jurnii AI 🔥Introducing Jurnii AI, the groundbreaking tool in our product suite. Jurnii AI is an insight platform that measures and benchmarks the quality of your digital experiences against industry competitors - all from a single input.Book a Demo: https://jurnii.io/book -
Customer Experience ConsultantDunk Consulting Dec 2022 - PresentProject Examples:-set up of design function - including centralisation of all UX, UI, Design Ops, Insight, Analytics and Experimentation employees. -Oversaw (pm'd) design, development and launch of new brand for igaming company-creation of new (atomic) design system & storybook(s) across three product verticles and 8 brands -launch of new customer reporting (VoC) framework and improvement programme, including remodelling of customer support operational reporting- Heurisitc analysis of iGaming industry -development of KPI tree & advancement of experimentation programme (front end to server side) to embed data-driven decision makingIndustries: iGaming | Media | E-com | HealthTech | FinTech
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Vp Customer ExperienceDazn Group Jul 2021 - Nov 2022London, London, Gb- Leading definition of Customer Strategy - Customer Centricity Maturity Assessments- Expanding DAZN insight capabilities - Launch of holistic VoC programme- Launch of Customer Journey mapping and improvement programme- Customer Community Management- NPS improvement planning- Improving transparency of customer data and employee enablement- Developing CX project prioritisation framework- Cross functional CX transformation- Ownership of CX budget -
Head Of Global Customer ExperienceDazn Group Jun 2018 - Jul 2021London, London, GbJoined DAZN to set up and run Customer Experience function. -
Group Head Of Customer ExperienceBetsson Group Jun 2016 - May 2018Ta’ Xbiex, MtBetsson Group is a top 10 EU iGaming operator.Responsibilities:• Owning front-end vision for Group, across all brands, products and devices, based on data, research, insight and industry best practice.• Defining measurement, roll out and release plans for core products• Management of product UX and UI experts across Sportsbook, Casino and Common• Mapping and optimizing user journeys• Stakeholder Management• Change Management -
Head Of Customer Experience - Betsson.ComBetsson Group Apr 2015 - Jun 2016Ta’ Xbiex, MtBetsson.com is the flagship brand of Betsson Group - a top 10 EU iGaming operator.Responsibilities:• Defining “CX” team structure and building team.• Defining UX processes for Betsson Group, and encouraging testing culture.• Aligning Research, UX, Design and Product teams to deliver best in class, customer-centric products.• Leading User Testing and Customer Research projects for whole Group.• Leading A/B and MVT testing for Betsson brand.• Own brand vision, creative and site experience • Mapping and Optimising User Journeys -
Product Owner - Betsson.ComBetsson Group Jul 2015 - Dec 2015Ta’ Xbiex, MtBetsson.com is the flagship brand of Betsson Group - a top 10 EU iGaming operator.Responsibilities:• Management of 9 employees consisting of FE developers, QAs and a Team Lead• Roadmap and Release planning• Creating specifications and defining deliverables• Translating business requirements to technical solutions• Stakeholder Management -
Project ManagerEy-Seren Apr 2014 - Apr 2015London, England, GbSeren is a Customer Experience and Design agency working with Global clients across Financial Services, E-Commerce, Telecoms and Gaming.Key responsibilities:• Leading the project relationship to ensure successful delivery, on time and on budget.• Agile Project Management• Stakeholder Management.Clients worked with include; Betsson, NetPlay, Virgin Media, Vodafone, Lloyds, Financial Times. -
Product Manager - Sport & GamingThe Social Ad Group Nov 2012 - Apr 2014Flutr is a unique social, native advertising tool.Key responsibilities: • Product development – analyzing product performance, a/b testing and designing, helping develop and building new variations of product.• All sales - developing contacts and leading meetings to both publishers and advertisers.• Marketing – plans & strategy for brand development and communication.• Marketing – creating of all sales collateral and website/social content• Account management Key clients: Yahoo! William Hill, Ladbrokes and SkyBet & Sky Media. Awards:*Winners of the IDEALondon start-up competition 2013 - http://www.wired.co.uk/wired-insider/2013/cisco-competition*Winners of the Sports Technology Awards 2014 - http://www.sportstechnologyawards.com/*Everline Future 50 Winner
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Customer Insight ContractorBetfair Jun 2012 - Nov 2012London, England, GbI worked as part of the Global Customer Insight team; working across UX, Research & Development for all consumer facing products. Responsibilities included:• Research – moderated usability and focus group sessions, across products and devices.• Reporting – Regular reporting on industry and digital trends to key stakeholders• Moderator - I was community moderator for the Inside Track, Betfair’s online research community of over 1300 people. • Data – Analysing product and commercial data and delivering insights to Sr Management.
Fraser Dunk Skills
Fraser Dunk Education Details
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Eastbourne College -
University Of LeedsManagement With Marketing
Frequently Asked Questions about Fraser Dunk
What company does Fraser Dunk work for?
Fraser Dunk works for Jurnii
What is Fraser Dunk's role at the current company?
Fraser Dunk's current role is Co-Founder and CEO.
What is Fraser Dunk's email address?
Fraser Dunk's email address is fr****@****nab.com
What is Fraser Dunk's direct phone number?
Fraser Dunk's direct phone number is +120738*****
What schools did Fraser Dunk attend?
Fraser Dunk attended Eastbourne College, University Of Leeds.
What skills is Fraser Dunk known for?
Fraser Dunk has skills like Strategy, Marketing, Management, Sponsorship, Digital Marketing, Sports, Social Media, Customer Insight, Market Research, Marketing Communications, Customer Experience, Cx.
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