Fraser Black Email & Phone Number

Cape Town Area, South Africa & London

Nine Fifty Nine (959) is a Nimble, Low Overheads, Plain-Talking and Results-Oriented Digital Marketing Consultancy specialising in Inbound/Performance Marketing.Our core competencies include Digital Strategy, Pay-Per-Click, Lead Generation, SEO, e-Commerce, Content and Social Media Marketing. We focus on Tangible Results and ROI for our clients across multiple sectors in South Africa, the UK, and the US.At 959, we blend 20 years of digital marketing expertise with cutting-edge AI technology, including ChatGPT Plus and proprietary campaign management software that leverages GPT-3.5 and GPT-4 models. Our core team of experienced digital marketers collaborates with niche experts to deliver results-driven solutions without unnecessary overheads. Focusing on ROI relentlessly, our "always-on" mindset ensures that 90% of our clients stay with us for over 5 years. Ready to truly embrace digital? Let's talk.* Digital Strategy* Search Engine Optimization (SEO)* Online Lead Generation* Google Ads (Search / Display / Remarketing)* Social Media Advertising & Campaigns (Linkedin, Facebook, Instagram, TikTok & Twitter)* Mobile Campaigns* Display Campaigns* Site Audits* Content Marketing* Marketing Automation Solutions* Marketing Strategy* e-Commerce* Analytics * Conversion Rate Optimisation (CRO)W: ninefiftynine.netFB: /ninefiftynine.netLI: /ninefiftynine

Cape Town, Western Cape, South Africa

I am employed as the Chief Marketing Officer at BlueSky on a contract basis. BlueSky is the largest Salesforce partner in Africa and a Tableau and AWS Advanced Tier partner with 280 staff with offices in Johannesburg, Cape Town and Mauritius. My role is to accelerate the marketing function of the business and help steer marketing in a rapid growth phase. My role includes; brand marketing, account-based marketing, demand generation, employer marketing, culture, lead generation, partner marketing, content, PR and digital marketing. BlueSky is a proudly South African, BBEEE level 1, 51% black-owned and 41% black female-owned professional services agency, specializing in supporting our clients in harnessing the world’s best client management platform, Salesforce, and ensuring that the transition to digital is well-informed, seamless and most importantly, aligned to business value drivers.

Cape Town Area, South Africa

Marketing Director/ JV Partner - Land Equity Sales / Land Equity GroupI headed up the in-house sales and marketing division of Land Equity Group. I oversaw brand and project marketing and sales for Land Equity developments and projects. The role was in a consultant capacity with my digital agency, NineFiftyNine, providing digital marketing solutions into the business.The Land Equity Group is a South African based privately held Property Investment, Development and Private Equity Company started in 2008 by Stuart Chait and Russell Smith. Land Equity has in-house expertise covering all facets of the real estate industry and with a presence in Cape Town and Johannesburg servicing projects across Africa.Projects:The AvantgardeThe Avantgarde is a JV with Lurra Capital and is a 26,000m² mixed-use development with planning rights, consisting of 270x parking bays, 10,000m² retail and commercial, a 200x bed 5-star hotel and 160x residential apartments linked to the hotel as “residences”. The focus of the development will be on art, design, food, wine and music making it the most unique development of its kind in Cape Town. Zero2One TowerSituated on the most prominent corner (Adderley and Strand) of Cape Town’s CBD and directly adjacent to the Cape Town train station, Zero2One Tower has full planning approval for 43800m². Land Equity acquired the site in 2016 from Old Mutual Properties and applied for planning consent for a 44x story mixed-use tower consisting of retail, parking and apartments. Demolition and construction to commence in October 2018 with completion in 33 months. Stonehurst Mountain Estate - Final Development PhaseStonehurst Mountain Estate is a 100ha gated estate in Silvermine Tokai. We launched 12 luxury plot and plan homes to the market in June 2017. www.landequity.co.zahttp://landequity.co.za/projects

Cape Town Area, South Africa

Ashanti Travel Online is an Online Travel Agency set up within the Ashanti Lodge brand. Cape Town's No 1 Traveller and Backpacker brand. We sell budget safaris, overland tours, car rentals, volunteering and day trips and tours to budget and adventure travellers online. www.ashanti.co.za/travel

Cape Town

I recently exited Bloomable (SA Florist), an e-commerce business that I co-founded in 2013 with Nick Wallander and Dave Moller. Bloomable scaled quickly to become Africa's second-biggest online florist. My series seed shares were purchased by Identity FutureFund (Polo Radebe) and WZ Capital (Sango Ntsaluba) in order to create SA's only 51% majority black-owned e-commerce business.Bloomable has been called the "Uber for Florists". We provide an on-demand, geo-located e-commerce marketplace where customers can purchase Flowers, Premium Hampers and Gift Boxes from a variety of Florists and Gift Vendors nationwide. Bloomable's marketplace has more than 400 independent neighbourhood florists selling over 1,000 products across South Africa.My role as Co-Founder and Head of Marketing encompassed managing the entire marketing function of the business including customer acquisition, retention and monetization. I was responsible for designing and implementing an aggressive marketing strategy that incorporated multiple channels i.e. email, SEO, social media, content marketing, traditional and digital PR, affiliate, PPC and events.As a result of an SEO strategy my digital marketing agency, 959, designed and implemented, SAF dominates NetFlorist, SA's giant online florist, in organic search visibility on Google.co.za.An additional highlight was designing and implementing our 'WOW! Customer Experience Barometer" which tracks our customer's order experience in real-time. As a result of this, we offer SA's online florist industry's leading online customer experience. There are now more than 7,000 customer reviews on the site which reflect an average 4.7/5 customer satisfaction rating. (See published post in this profile).

Cape Town, South Africa

Founder / Managing Director of Skills Online Group. Skills Online was an online training start-up specifically focused on providing cutting-edge online training to the Marketing and Creative industries with a focus on UK graduates, agency 1st and 2nd jobbers and new client-side marketing communications staff. We produced three niche course titles, "Creative Entrepreneurship"​, "Go Freelance"​ and "Learn SEO"​ whilst selling more than 200 subscription-based titles via Total Training in the US. More than 2k students enrolled on our "Learn SEO"​ course. Our own-brand courses were accredited by UK's Chartered Institute of Marketing (CIM) and counted towards Continued Professional Development.

Cape Town

I was employed as the Client Service Director at JWT Cape Town. I adopted a dual role in that I also took on the role of Business Unit Director for JWT's Brandhouse accounts. I managed a team of 10 Account Management staff across 21 brands in the agency.Accounts under my supervision and management included: 1. Brandhouse SA: (Joint Venture - Diageo / Namibian Breweries / Heineken)2. Johnson & Johnson SA:3. Panarottis (Spur Corporation)4. Schick / Energizer SA5. Kalahari.com

Firedog is an award-winning integrated branding and UX design consultancy based in London. I joined Firedog as a shareholder and Managing Director in July 2003. My responsibilities as Managing Director included: Business & Client Strategy, Business Development, Client Service, HR management (up to 20 staff) Finance, Research and all other typical MD responsibilities.Achievements:• Responsible for generating £1m in fee income in 2008/9 fiscal with well above-average industry margins• Secured ongoing and lucrative design roster positions on BBC, Munich Reinsurance and Legal & General rosters• Responsible for growing the agency from 3 initial staff in 2003 to a team of 15 staff in 2009• Secured high-profile, blue-chip accounts including: Deutsche Bank, Legal & General PLC, Munich Reinsurance, BBC, 888.com, Sportingbet PLC, Phillips, The Royal Institution, Saudi Aramco, Imperial College, Phillips, Unilever PLC, Imperial Tobacco PLC, Davidoff, BMG Europe, JWT, Channel 4, and BBH.

I managed an award-winning multi-disciplined agency from start-up in 2003 to approx. 20 staff in 2009.

'SWRD' was an integrated, award-winning agency based in Liverpool Street in the heart of the City of London. I joined 'SWRD' as their Operations Manager in June 2002 and I was fully responsible for the operational management of the business. My responsibilities included: management of the client service department, new business acquisition and development, financial management, development of client strategy and other day-to-day operations. I cut my teeth running this busy and highly-respected agency and had the pleasure of working with heavyweight brands such as Sony Europe, Virgin, Sony Ericsson and Warner Music.Achievements:• Jointly responsible for generating considerable net profit from a net loss in 03 fiscal year.• KCI International – responsible for securing global re-branding account worth £250k• BBC Print and Design Roster – secured agency position on two prestigious BBC Design Rosters • Sony Ericsson - secured global brochure contract and contracts worth in excess of £200k• AstraZeneca PLC – secured ongoing corporate communications account worth over £150k• The Great Ormond Street Hospital – secured two annual report contracts worth £115k

Cape Town Area, South Africa

I was employed at Hero Design & Advertising, a mid-sized, well-respected Cape Town based Advertising and Design Agency. Accounts managed included: Old Mutual Bank, BoE Bank, Orion Telecom, IPAC, Arctic Pharmaceuticals & MUA Insurance.I was approached to fill the position whilst at O&M RS-T&M. The position entailed managing the Orion Telecom account as an out-sourced Marketing Manager as Hero were on a retainer relationship with them. Responsibilities at Hero included key account management and new business acquisition & sales pipeline management. I held a Management position within the agency reporting to the agency Managing Director. Hero has two sister companies, namely, Fuse Net Solutions (digital marketing agency) and Latitude Blue (business development & strategy) that are on the same premises.

Cape Town Area, South Africa

I managed CapeTalk, Ramsay Son & Parker, (Car & Getaway Magazines), Spur Steak Ranches and Premier Fishing accounts. I left this role having been offered an exciting role at Hero which gave me my first exposure to digital marketing.

Marketing Communications, Post-Graduate Diploma In Marketing Communications Management

Completed the Advanced Post-Graduate Diploma in Advertising & Marketing Communications Management from the Red & Yellow School Creative.

Imm & Mbm, Marketing/Marketing Management, General

Activities and Societies: Head of Damelin Student Representative Council - 1994-95 Damelin College for Business Studies, Cape Town Campus..

Education record