Hello, I'm Fraser Black, a results-driven Fractional CMO, Digital Agency MD and seasoned Market Expert with 24 years of experience in the ever-evolving landscape of digital marketing. Over my career, I've established a reputation as a digital (and traditional) marketing expert, supporting blue-chip brands across diverse sectors, disciplines, and regions.With a career spanning back to 1999, I've had the privilege of championing over 150 brands while working as an agency-side marketer in both South Africa and the UK. There isn't a marketing challenge, be it traditional or digital, that I haven't encountered and successfully tackled. It's why I proudly wear the badge of a marketing expert.I specialise in delivering strategic guidance to agency clients and project teams. My capabilities extend far and wide, from serving as a trusted fractional CMO to orchestrating comprehensive digital and traditional marketing campaigns. I excel in crafting go-to-market strategies, driving demand generation, executing growth hacking tactics, and nurturing the timeless art of brand-building.I bring an entrepreneurial spirit to every endeavor, underpinned by a laser focus on results. My energy is boundless, my creativity is a driving force, and my digital fluency is second nature.How can I assist you in realizing your marketing aspirations?My Marketing DNA:🎓 Post-Grad Diploma from the Red & Yellow Creative School of Business, GMAT Digital Marketing (with merit)🎓 IMM/CIM graduate (with merit)🏢 Former Ogilvy alumni (graduate program)🏢 Former JWT stalwart💼 Co-Founder and Managing Director of Firedog.co.uk (London, UK)Current Roles:🚀 Chief Marketing Officer at BlueSky (bsky.co.za) - Africa's leading Salesforce partner🚀 Founder of NineFiftyNine.net (13 years strong)🚀 Co-Founder of one of South Africa's foremost online Political Action Groups - an influential online community of 187k members, dedicated to voter education (8 years)Recent Achievements:🏆 2013-2017 - Co-Founder, Director, and Head of Marketing at Bloomable.co.zaSuccessfully exited to create South Africa's first black majority-owned e-commerce company🏆 2015-2017 - Partner & Marketing Lead at Ashanti Travel Online (ashanti.co.za/travel)Let's connect and explore how I can empower your marketing endeavors with my wealth of experience and expertise.
Listed skills include Travel Marketing, Pitching Ideas, Digital Marketing, Advertising, and 46 others.