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A visionary and inspirational Non Executive/Executive Director, Chairman or Advisor with in-depth, multi-sector and multi-channel experience combined with specialist business development and transformation expertise. A proven business developer, who uses pragmatic and business focused processes to drive change and deliver returns. A highly energetic and experienced leader of luxury international consumer brands as Chief Executive, Senior Business Leader and NED in any consumer facing sector. Develops strong stakeholder relationships that are built on trust and respect whilst leading senior executive teams to structure and execute business strategies. Highly motivated and `people focused` with advanced analytical and decision-making skills. An impressive track record of successfully directing £multi-million operations, SMEs and startups. Skilled in: brand development, turnarounds, developing and executing game changing customer experience strategies, commercial and financial acumen, devising business development and market expansion strategies and people management: Watching with great excitement, the dramatic changes in consumer behaviour in the past five years, I have decided to step back into a new international challenge as Chief Executive / Executive Chairman of a premium to luxury SME, where cutting edge expertise, experience and strategic focus will bring immediate value and ongoing worth. These are very exciting times, a chance to shape the future!
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OwnerDynamic Brand ManagementOxford, Gb -
Board AdvisorLeverett Pianos And Piano Restorations Ltd Apr 2024 - PresentBuckinghamshire UkPiano Restorations Ltd is a business started in 2003 by brothers Derrick and Colin Leverett and Colins son Paul. All three of them completed apprenticeships with Bluthner in Perivale London between 1948 and 1993 and between them have over 165 years of combined experience in piano restoration. Derek and Colin became pioneers in soundboard replacement, creating an unparalleled tone in any piano and this is continued to this day with soundboard replacement skills being passed down to Pauls 17 year old son, a third generation of Leverett. Piano Restorations restores and rebuilds only the top four piano brands in the world, Bluthner, Steinway, Bechstein and Bosendorfer using traditional hand crafted methods and are recognised as world leaders in this sector.
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OwnerDynamic Brand Management 2009 - PresentOxford, United KingdomFraser Allan founded Dynamic Brand Management in 2009 to deliver turnaround and development strategies for consumer brands. DBM has experience across beauty, home, department stores and fashion, but is equally comfortable in any consumer facing luxury or premium business. We have extensive experience in multi-channel businesses operating in global and domestic markets with particular focus on ecommerce. Our unique specialism is in inspiring, directing and co-ordinating people, facilitating cultural change and driving success. We work with a small portfolio of clients from International brands such as Bang & Olufsen, Space NK and Bethan Grey to small start ups such as The Mucky Boot Men and Hope and Glory.
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Member Of Advisory BoardGrowthdeck May 2020 - PresentLondon, England, United KingdomSector specialist for consumer, branding, sales and marketing sectors.Growthdeck representative and investor in Your Favourite Teacher. -
Executive ChairmanYour Favourite Teacher Aug 2020 - Feb 2023St. Albans, England, United KingdomYour Favourite Teacher is a private equity backed on-line digital content provider for GCSE level students. It provides unrivalled in depth ‘teaching’ quality digital content in English, Maths and Science, a cutting edge virtual classroom for remote teaching directed through an intuitive teacher dashboard and 360 degree student achievement and engagement feedback by class, group or individual student. This is supported by a team of fully trained digital teaching specialists, (real people and ex teachers) who partner classroom teachers to help them get the best out of digital learning technologies.YFT are expertly blend digital specialist teachers (Real People), with technology and digital content to optimise student achievement.YFT provide specialist digital support to Premier and English football league academies including Manchester United, Arsenal and Everton, as well as to a rapidly growing number of UK state secondary schools. -
Global Director Of Company Operated StoresBang & Olufsen 2013 - 2015Struer | DenmarkToday Bang & Olufsen products are sold through 50 company operated stores and an extensive portfolio of independent franchise stores across more than 100 countries. "Bang & Olufsen exists to move people with enduring magical experiences" technology is very much secondary to this brand.Deliverables:• Provided game changing leadership and direction within the oldest A/V manufacturer in the world, listed as one of the world’s top 20 Superbrands, the only Brand that has two dedicated rooms in MOMA in New York. Spearheaded a cultural change program from AV manufacturer to luxury brand.• Successfully created an emotionally based in-store customer experience strategy for each touch point and in-store demonstration module, using specialist global film licensors and a professional actor.Rolled out to 450 stores and franchises globally.• Held full P&L responsibility, managed 40 stores globally including global flagships in Copenhagen, London, Munich and Sydney. -
Chief Executive OfficerSpacenk 2009 - 2011Fraser Allan delivered a successful turnaround and development plan for SpaceNK over a two year period through Dynamic Brand Management, the specialist business he founded in 2009.Deliverables:• Lead a turnaround and cultural change program within this successful premium UK and USA based retail beauty and cosmetics business• Successfully delivered a brand and customer engagement strategy, redeveloped customer experience through focussed merchandising, financial disciplines, brand values, retail excellence and events programs. Launched a customer loyalty program from scratch and re-launched e-commerce.• Enhanced employee engagement through the creation of a comprehensive program of restructuring and cultural change. -
Chief Executive OfficerLinley 2006 - 2008Business transformation and development -
Chief Operating OfficerLiberty Plc 2004 - 2006Business and brand transformation. Liberty of London brand launch. -
Chief Executive OfficerFired Earth 1998 - 2003Successful Private Equity backed BIMBO. (20% I.R.R.) -
Finance Director - Home ShoppingThe Burton Group Plc 1996 - 1998
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Finance Director - Global RetailLaura Ashley 1990 - 1996Various senior commercial finance positions -
Various Commercial PositionsNext Group Plc 1987 - 1990Various Commercial Positions -
Various PositionsGreat Universal Stores Plc 1979 - 1987Various Commercial Positions
Fraser Allan Skills
Frequently Asked Questions about Fraser Allan
What company does Fraser Allan work for?
Fraser Allan works for Dynamic Brand Management
What is Fraser Allan's role at the current company?
Fraser Allan's current role is Owner.
What is Fraser Allan's email address?
Fraser Allan's email address is fr****@****ent.com
What is Fraser Allan's direct phone number?
Fraser Allan's direct phone number is +4420773*****
What schools did Fraser Allan attend?
Fraser Allan attended Acca.
What are some of Fraser Allan's interests?
Fraser Allan has interest in Com I Like Direct Approaches From Anyone, Fraser@dynamicbrandmanagement, Email Me Any Time.
What skills is Fraser Allan known for?
Fraser Allan has skills like Luxury Goods, Business Strategy, Retail, Leadership, E Commerce, Fashion, Entrepreneurship, Start Ups, Sales, Merchandising, Management, Brand Development.
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Fraser Allan
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Fraser Allan
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Fraser Allan
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