PR with purpose: When PR is purposeful, poignant, and powerful, it works to communicate a message or to tell a story in a way that resonates and rings true with its intended audiences. Purposeful PR also offers insight or information that gives something for the audience to be inspired by or take something away from. That’s how the deepest connections with your target audiences are made.My goal is to create campaigns with clients that break the mould and bring forth opportunities to give bold, brave businesses and creative individuals the chance to share what they are most passionate about with the world.Social storytelling with soul: It’s all about communicating and sharing stories with your audience in a way that feels authentic, true to them and to you, and offers value that goes beyond likes, views, and revenue.Services offered:​- Private 1-on-1 or team communications consulting- Social media content creation and account management- Blogger and influencer programs- Copywriting and asset development- Media relations - Branding and graphic design- and more!

I gained so many valuable skills working alongside some of the most passionate PR industry professionals in the game at The PR Department. It was more than just a job, it was a family of individuals who respected, valued and supported one another through thick and thin. Our goal was always to do what we do best with heart, with integrity and with the best interest of our clients and collaborators in mind. Guiding those we crossed paths with from their current position (or circumstances) to a better place. The PR Department always aimed for people—employees, clients, collaborators, medias, suppliers—to be better off because of their interactions with the agency. Client projects included: Maille Canada, Tabasco Canada, Oleiva EVOO, Bocuse d'Or Canada, KLM, Air France, Breakfast Club of Canada, The bugatti Group and My Gut Feeling (The Stomach Cancer Foundation of Canada), just to name a few.

At SIEC, I taught a variety of ages and levels (teens to adults; beginner, intermediate and advanced). Through this experience, I was able to combine my PR/communications experience with my love of teaching to create personalized, targeted content for each individual students' needs. I encouraged students to practice clear intonation, vocal tone, emotion and word stress both in class and at home. Each and every one of my students were given personalized feedback and advice aimed at helping them correct their reoccurring mistakes made while speaking/presenting in class. On top of my teaching responsibilities, I also worked with the team to develop and organize free marketing seminars for local business owners and helped to teach them. ---- 왕초보, 초급과 프리토킹 수업을 운영했습니다- 각 학생 능력에 맞춘 교재를 사용했습니다- 올바른 억양 및 단어 사용을 지도했습니다- 한국 학생들에게 무료강좌를 통해 영어에 대한 자신감을 키워 주었습니다- 대화 중 실수를 어떻게 고칠 수 있는지 피드백을 제시했습니다

As an instructor at IIG School for Gifted Children, I was lucky enough to get the opportunity to teach Korean children who ranged from ages 6 to 13. I taught the following subjects: English (grammar, structure and basic language building skills), Math, Cooking, Gifted English, Social Activities, Story Reading and more. My experience at this school opened my mind to the importance and value of early childhood education, and how taking the time to educate them properly will allow them to develop into well-adjusted adults who have the opportunity to continue to help our society grow and blossom.http://iigschool.co.kr/

As a copywriter/website contributor, I wrote engaging, carefully crafted content about life in Korea, must-see tourist destinations, mouth-watering restaurants, hard-hitting news coverage, as well as op-eds focusing on the viewpoints of foreigners living in Korea and their unique experiences while establishing a new life abroad.

Along with the administration at this particular school, I was asked to re-design their SSP (Speaking for Success) curriculum from the ground up. Before the re-configuration, it lacked depth and the course material was far too textbook heavy. After creating a communications plan to help bring this course back to life, the team and I put it into action. After a few months, the program began to gain traction and it became a great success.This role forwarded me the opportunity to build a variety of communication-based skills, as well as a wealth of PR/Marketing experience, as well. I was also asked to organize events/activities with students outside of class hours.

Assisted in preparation and running of events and activities throughout the year and helped supervise the gallery. Also acted as a Japanese language teaching assistant, Hiragana & Katakana for beginners. Helped out at various functions such as lectures, screenings and receptions.

As the manager of conversation (a combination of roles focused in community relations, marketing and public relations), it was my job to engage and stay connected with FITC’s attendees, speakers, sponsors, supporters and media partners within the technology and design industries. This role required me to be social, dynamic, articulate, organized, outgoing and gave me an opportunity to learn a great deal about the design and technology industries as a whole.

This volunteer position gave me the opportunity to prepare and implement an action plan to help bridge the gap between both International & Canadian students at the Mount. My role was focused on introducing new international students to local shopping destinations and popular attractions in Halifax. I also planned and organized group activities, student socials and get-togethers on a weekly basis. It was also my role to ensure there was consistent communication with group members via social media.

During this co-op position with the Downtown Halifax Business Commission, I was tasked to plan and initiate the annual Clean Sweep event by recruiting participants, managing logistics & ordering supplies for the event. I also updated all creative work from PageMaker to InDesign and handled the bi-weekly update which informed members of the business commission about upcoming events, workshops and social events within the downtown core.

During this co-op term, I was part of the team who organized and initiated the weekly Farmer’s Market that took place at Halifax Shopping Centre. I also created a budget and plan for the 2010 Summer Party for retailers. Additional responsibilities included: regular visits to the mall retailers to inform them of upcoming events and workshops, as well as regular updates to the weekly sales/promotions flyer & events webpage.