Lauren Fraser Email and Phone Number

I actively lead grassroots change at the forefront of a start-up non-profit initiative, working with Taryn Brumfit, the 2023 Australian of the Year. I coordinate a diverse team of contributors, managing community engagement, advisory networks, and sustainable initiatives. Focusing on community involvement and revenue generation, I disseminate evidence-based programs for nationwide impact to empower individuals and organisations to reshape body image narratives.- Launched community screening projects for ‘Embrace Kids’, plus Community Heroes, Diverse Voices & Youth Crew networks, fostering relationships with these key stakeholders and incorporating their feedback to address community needs.- Collaborate with advisory boards and research networks to ensure programs promote inclusivity and drive meaningful impact.- Facilitate dialogue between stakeholders and the organisation, creating continuous feedback channels to shape program delivery.- Secure partnerships and explore community fundraising avenues for resource dissemination, event support and ongoing sustainability.Highlights-Achieved the Community Heroes quota, building passionate community relationships dedicated to supporting our mission.- Facilitated workshops for key stakeholders, creating impactful change-making projects.

Directed the development and execution of successful national third-party fundraising campaigns through marketing, strategic relationship management and stakeholder engagement.- Develop and execute strategic plans for the portfolio, encompassing processes, engagement plans, marketing, budget management, and system automation.- Personally manage high-value fundraisers and implement the Community Champions project, focusing on personalised stewardship and partnerships with innovative external events or campaigns.- Lead state teams executing the national fundraising strategy at a local level by implementing systems to identify local opportunities and foster stakeholder relationships.- Oversee campaign workflows and implement marketing strategies through traditional and digital channels, utilising audience segmentation, personalised messaging, and incentives.- Collaborate with youth leadership teams to incorporate personal stories into marketing campaigns.- Coordinate and manage internal and external specialist expertise, including strategic relationships, marketing, and data & technology.- Represent the organisation at meetings and events for key partners, delivering presentations and public acknowledgments to large audiences.- Track and analyse campaign and portfolio performance regularly using data-driven insights.Highlights- Implemented a VIP stewardship model that optimised fundraising efforts by streamlining processes and leveraging technology to automate low-level tasks and communications. This allowed for personalised stewardship for high-value fundraisers and the introduction of an acquisition program.- Launched a successful Community Champions initiative, enabling the organisation to tap into existing networks and proactively recruit high-level fundraisers.

Managed community relationships and engagement for the mid-North Coast of NSW, implementing projects, events, and campaigns to generate income, and exposure to deliver successful regional outcomes.- Developed and maintained all community relationships across the Clarence Valley, Coffs Coast, Hastings, and Mid Coast regions of New South Wales.- Executed projects, events, and campaigns to increase awareness, maximise service usage, and drive revenue.- Identified and developed mutually beneficial partnerships with businesses, community groups, and individuals to generate income and raise awareness.- Created and executed innovative and impactful community events, ensuring long-term success and sustainability.- Led multiple organisation-wide campaigns at a local level, resulting in substantial growth in participation and revenue.- Developed and maintained project plans, financial systems, and reports.- Managed event budgets, contracts, and complex budgetary requirements.- Proactively identified and managed risk factors.- Recruited, onboarded, and managed volunteers, building a dedicated team and various committees.- Acted as the interim Community Lead for the Northern team.Highlights- Engaged the Hastings community, achieving the highest fundraising per capita in NSW for Cancer Council despite challenges including floods, bushfires, and COVID-19.- Increased event income by over 250% through strategic community relationships.- Collaborated on an award-winning two-year strategic project called 'Voice of the Client,' focused on enhancing the client journey.- Created an air quality matrix for outdoor event viability, integrated into the organisation’s risk management procedures organisation-wide.

Established a full-service event hire business to complement my NCLW venture, identifying a market gap and leveraging my industry experience. - Procured and imported all inventory, designed and constructed an internal warehouse fit-out, and implemented systems for financial management, stock control, deliveries, and equipment maintenance.- Built and nurtured a team of employees to ensure smooth and autonomous business operations.- Negotiated venue contracts and developed customer management systems to enhance the business partnership experience.Highlights- Exclusive stylist, installer, and rental provider for the regional Cup Day VIP areas.- Expanded the client base from internal NCLW clients to over 100 external clients annually, becoming Mid-North Coast's go-to luxury event hire and styling provider.- Achieved a profitable business sale, validating the team’s hard work and dedication.

As the founder of a luxury event planning business, I secured exclusive contracts with high-end private properties, providing bespoke wedding and event services. Within two years, I scaled the business to over 80 events annually, managing all aspects of business development and collaborating with industry and government stakeholders to drive regional growth and innovation.- Delivered 80+ events per year within budget and scope, continuously integrating new revenue streams.- Oversaw all business aspects, including marketing, finances, procurement, staffing, and stakeholder engagement.- Supervised a team of over 40 sub-contractors, 3 full-time staff, and 20+ casual staff.- Negotiated contracts with property owners, contractors, and external agencies.- Implemented WHS safety systems and risk assessments.- Analysed the wedding industry’s economic impact on the Coffs Coast, presenting strategic recommendations in partnership with Destinations NSW.Highlights- Catered to clients from destinations worldwide for over 80% of events.- Founded a Wedding Industry Association on the Coffs Coast to enhance cooperation and boost regional revenue.- Positioned the business as the leading luxury wedding and event service provider from Newcastle to Byron Bay.- Recognised as 'The Best in the Business' by Bride Magazine in 2016 and awarded for business excellence.

Led sales and event operations, overseeing event delivery and cultivating strategic partnerships with Meetings, Incentives, Conferences, and Events (MICE) clients. Collaborated with councils, sports organisations, industry associations, and Professional Conference Organisers (PCOs) to drive revenue.- Developed and maintained profitable client partnerships through effective relationship-building and service delivery.- Provided leadership, training, and support to the sales and event team, optimising performance and productivity through streamlined workflows and effective time management.- Identified opportunities for process improvement and revenue growth through market research and competitor analysis, enhancing profitability and customer experience.- Presented comprehensive reports and strategies to executive management.- Created innovative corporate partnership promotions and marketing campaigns, integrating traditional and digital channels to reach target audiences effectively.HighlightsCollaborated on securing a high-profile partnership with the Australian Wallabies, establishing our venue as their official 'training camp' and leveraging their reputation to elevate our brand and expand our market reach. Furthermore, providing a significant tourism boost for the region.