Fraser Linkleter Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

As P&L owner for all Gaming products (Casino, Games, Poker and Bingo) at Boylesports, I was responsible for managing the Gaming team, ensuring optimum player experience and maximising Gaming revenues.Duties and Responsibilities:• Responsible for P&L of Casino, Games, Poker and Bingo • Management of a team of eight• Agency / Gaming partner management• Driving promotions and CRM strategy• Game release management and game portfolio management• New product… Show more As P&L owner for all Gaming products (Casino, Games, Poker and Bingo) at Boylesports, I was responsible for managing the Gaming team, ensuring optimum player experience and maximising Gaming revenues.Duties and Responsibilities:• Responsible for P&L of Casino, Games, Poker and Bingo • Management of a team of eight• Agency / Gaming partner management• Driving promotions and CRM strategy• Game release management and game portfolio management• New product development• Working with all areas of the business including acquisition, VIP, cross sell and loyaltyKey Achievements: • Gaming P&L increase of over 100% from 2013 to 2014• Reduced commission (as a percentage of revenue) paid to third parties • Increased cross sell into Gaming products by over 100% YoY and in the process doubled Gaming active player numbers• Restructure of Gaming team to focus on the most profitable areas of the business• Expansion of Gaming platforms, game portfolios and Gaming product Show less

London, United Kingdom

As P&L owner of Casino, Slots and Instant Win Games at Jackpotjoy I was responsible for delivering the best possible player experience in my product areas.Duties and Responsibilities:• Responsible for P&L of Casino, Slots and Instant Win Games• Competitor intelligence• Licence portfolio management and third party management• Driving promotions and CRM strategy• Game release management and game portfolio management• New product development• Internal… Show more As P&L owner of Casino, Slots and Instant Win Games at Jackpotjoy I was responsible for delivering the best possible player experience in my product areas.Duties and Responsibilities:• Responsible for P&L of Casino, Slots and Instant Win Games• Competitor intelligence• Licence portfolio management and third party management• Driving promotions and CRM strategy• Game release management and game portfolio management• New product development• Internal communications for Casino, Slots and Instant Win games• Project management of sponsorships• Working with all areas of the business including social gaming, acquisition, VIP and retention to ensure excellent player experienceKey Achievements: • Delivered over 100% increase in net revenue in less than two years• EGR Slots Operator of the year 2011• Introduction of targeted bonuses and rewards for players which saw huge increases in retained player rates and revenues• Reduced commission (as a percentage of revenue) paid to third parties by over 100%• Eliminated dependence on large jackpots as revenue drivers to ensure consistently larger revenues• Expansion of games portfolio (through own and third party IP)• Project managed the successful launches of ‘Deal or No Deal’ and ‘Red or Black’ sponsorships on site Show less

Toronto, Canada Area

Critter Search is a Toronto-based start-up SEO company that opened for business in February 2009. We worked with some of the largest operators in gaming as well as top gambling affiliates and provide them with SEO, SEM and Social Media solutions. The company also operated its own casino portal network.Duties and Responsibilities: • Management of the casino affiliate portal network• Identification of new business and partnership opportunities• Managing and developing… Show more Critter Search is a Toronto-based start-up SEO company that opened for business in February 2009. We worked with some of the largest operators in gaming as well as top gambling affiliates and provide them with SEO, SEM and Social Media solutions. The company also operated its own casino portal network.Duties and Responsibilities: • Management of the casino affiliate portal network• Identification of new business and partnership opportunities• Managing and developing relationships with webmasters, affiliate managers and casino operators• Responsible for internal communications, making sure staff are interested and engaged• Development of PR, promotion, social media and marketing plans, as well as setting targets and P&Ls for our casino portals• Ensuring client work runs smoothly through quality reporting and relationship management• Hands-on SEOKey Achievements: • Achieved huge growth in search traffic for major casino and bingo clients• Research and development of a casino portal network - launching portals in the German, French, Spanish, Latin American and Canadian markets – all of which achieved excellent rankings• Development of a worldwide casino portal brand that spanned multiple territories• Responsible for bringing in new business worth over $250k per year• Helped recruitment and manageof a highly motivated team which grew to 10 full time members of staff after year one. Show less

London, United Kingdom

Originally employed by AdsDotCom in 2004 I worked as a Brand Executive for InterPoker before being promoted to being the Brand Manager. In April 2006 I became a CRM Manager before finally being promoted to become the Head of Casino and Bingo in 2007.Head of Casino and Bingo:Duties and Responsibilities: • Responsible for InterCasino (all territories) and VIP Casino brands• Joint ownership of a marketing budget• Management of third party relationships with gaming… Show more Originally employed by AdsDotCom in 2004 I worked as a Brand Executive for InterPoker before being promoted to being the Brand Manager. In April 2006 I became a CRM Manager before finally being promoted to become the Head of Casino and Bingo in 2007.Head of Casino and Bingo:Duties and Responsibilities: • Responsible for InterCasino (all territories) and VIP Casino brands• Joint ownership of a marketing budget• Management of third party relationships with gaming, media, creative, event, sponsorship and translation partners• Advertising through a number of mediums (incl. TV)• Brand guardian - ensuring ensure all marketing material was on brand• Liaised with all teams to ensure the casinos ran smoothly• Internal Casino communications and trainingKey Achievements:• Oversaw a period in which InterCasino achieved an increase in net revenue of 20%• Achieved a rise in player value of 20% by implementing a one to one CRM system which lead to smarter, more targeted, promotions• Redesign of websites that created a stronger brand image and saw visitor to registration conversion rise by 50%• Successfully turned what was a predominantly US facing brand into a highly profitable worldwide one• Successful launch of InterBingo to the UK market in 2008, including the overseeing of TV advertising that achieved excellent ROI in regional testingCRM Manager:Duties and Responsibilities: • CRM Manager across all Casino and Poker products.• Responsible for a team who looked after player conversion and retention• Promoting customer loyalty through one on one offers, detailed database segmentation and large cross-brand promotionsKey Achievements:• Oversaw CRM campaigns that saw attrition rates drop, conversion increase, lifetime player revenue rise and cross sell between brands increase• Management of a happy and committed teamInterPoker Executive then Brand Manager (Dec 2004 - April 2006). Show less

London, United Kingdom

Duties and Responsibilities:• Responsible for advertising, promotions, CRM, sponsorship, PR and event management• Creative and copy-writing responsibility for newspaper and online advertising• Budgeting for all the weekly titlesKey Achievements:• Involvement in successful online competitions such as Racing Post’s ‘Search for a Tipster’ and fantasy football game, ‘You The Manager’• Organisation of sponsored events such as Racing Post Trophy and Racing Post Chase