I am helping Liquidware Labs build their desktop transformation suite via partners and systems integrators across the UK. I also work closely with key end-user accounts to help generate case studies and reference site. Our key markets are Healthcare and Education.In simple terms we have 3 main products based on our ‘desktop transformation’ methodology to help end users to migrate to either physical or virtual desktops (in particular from XP to Windows 7). We have Stratusphere FIT that provides the initial assessment for VDI and identifies good, fair and poor candidates and more importantly the ‘low hanging fruit’. We provide all the metrics you need to help design your VDI infrastructure.Once you have your prime candidates you easily migrate them with our profile management solution and migration tool ProfileUnity. This decouples the user from OS in order to easily migrate them, their authored data, shortcuts, drives, printers etc. to the new environment. Our solutions can be up to a third less than these as they do not require proprietary solutions. We work in Windows native formats and do not ‘lock’ users in to its technology as we work with what the customer already has in place. A webex can quickly explain this and most technical people soon grasp the concept once they see it. With the impending XP migration headache, not everyone will have the budget to look at other, more expensive solutions so this is where we can help.The final stage is the validation stage using Stratusphere UX to ensure you have happy users. This gives you end-to-end visibility of the deployment to ensure the users are getting the experience they were promised. We compare physical against virtual and measure login delay, App launch delay, thin client to desktop server latency and response time metrics as well as many other factors. We have very close integration with VMware but are actually vendor agnostic and will quite happily work with Citrix and Microsoft.

Working to develop indirect and direct sales opportunities with the 2X Software virtualisation solution.

As HP Thin Client Product Manager, Fraser is responsible for managing the day to day relationship between HP and Getech and also working with the sales team to increase sales through new and existing resellers. This also includes forecasting, stock holding and pre and post-sales support.Helping to launch 3 new products in the Unified Threat Management (UTM) and Virtualisation space into the reseller channel. UTM solutions from NETASQ and Virtualisation solutions from Systancia and 2X. The NETASQ UTM products has a range that is designed specifically for virtualised environments and is ideal for Citrix and VMWare resellers looking for a unique security solution. 2X and Systancia are positioned as cost effective alternatives to Citrix as VMWare and - given the current economic climate - will appeal to price sensitive customers wishing to virtualise their desktop and application delivery at a fraction of the cost of a Citrix/VMWare solution.

Promoting HP and Samsung Thin Clients to the reseller, VAR and Systems Integrator Community. Identifying and developing End User opportunities to push through the Partner Channel.

In-Fusio was a veteran in the mobile gaming industry, with such titles as the Tour de France, Asterix, Age of Empires and Banjo Kazooie in their portfolio.Fraser headed up the sales and marketing role focusing on mobile operators across Europe, Middle East and Africa. He manages a sales team consisting of representatives in Spain, Germany and France with Fraser managing the UK and Scandinavian accounts himself. In-Fusio was one of only a few companies that specialised in games for SmartPhones/OpenOS. Fraser took this on as a special project to increase the sales of their SmartPhone content. This proved to be extremely successful, especially so in the Windows Mobile market, where Fraser opened up a number of new accounts that resulted in a significant increase in sales.

Fraser was responsible for taking the Infospace range of mobile phone games to mobile phone operators and partners in the UK, Ireland, Scandinavia, Australia and New Zealand. His role as Partner Director quickly expanded from UK centric to one that covered virtually the whole of EMEA after the Elkware studios, in Hamburg, were closed. Despite this dramatic increase in territories Fraser succesfully managed the accounts and secure continual roadmap commitments for key titles across all the major operators across the the major regions.Infospace made a well documented exit from mobile gaming and put the, remianing, Iomo studios up for sale. Sadly they were unable to secure a new owner and in late 2007 the studio was closed.

Com2uS, a world leading games dveloper for mobile phones. Fraser's role was all-encompassing and with a broad range of responsibilities from HR, admin, business development, marketing, game launch mapping, porting scheduling and Business Planning.Shortly after joining he set about stabilising the revenue freefall and established solid growth in all accounts. In addition to this he was running operations single handed from an office in London where he also managed a small team of developers. Fraser re-established contact and maintained relationships with the top UK and mainland European mobile carriers and content distributors. He ensured that all titles had suitable deck placement with the carriers and liaised regularly with the development team in Korea and Bangalore order to give feedback from the operators that might have implications on development and lead time on games titles.

As part of the South Korean Government funded Korean IT Industry Promotion Agency, Fraser's role was to assist World Class Korean IT vendors in their search for appropriate sales, distribution, technology and marketing partners. They represented over 800 vendors in fields such as biometrics, IT security, the digital home, gaming, digital content, mobile gaming and digital media broadcasting (DMB).

In August a position with UK based ASP iRevolution became available. iRevolution were an established ASP with ongoing long terms contracts. They had a range of managed services such as secure user logon from RSA, anti-virus from Trend, accounting solutions from CA, network operation and management from CA, Virtual Desktop Infrastructure and application hosing. They had identified a need to push these managed services through Channel Partners to increase their levels of business. Fraser was offered the position of Group Manager, Channel Development - Managed Services to undertake this project.His main responsibilities were: -• Work with the Marketing team to produce a channel offering for resellers.• Produce a go to market strategy for the managed service porfolio.• Produce a partner Pack to include sales tools, partner collateral, reseller agreements/contracts.• Work with marketing to produce a Partner Portal• Produce detailed business plan with strategies and tactics for reaching the forecast• Sign at least 10 resellers to the Partner programme.• Drive additional iRev sales through the engaged channel partners

Our company, VocalLink (formerly Coolemail), an Internet/Telecom company, hired Fraser Norman after several attempts to crack open the European market to expand sales. Fraser’s role was to spearhead these sales in Europe for our company and to seek key strategic relationships. We needed someone who would adequately represent our company and product, understand the market in both the UK and continental Europe, and someone who could work independently with established contacts in the industry. Fraser was the perfect solution for our needs, and he helped us establish some very important strategic partnerships and appropriate distribution channels in the European market for our product. Fraser possesses a keen understanding of both the US and European technology and telecom markets, and he has the unique ability to bridge the gaps between the two in order for overseas companies to establish a strong presence in the European markets. Additionally, he saved our company tens of thousands of dollars as he was able to precision pinpoint market opportunities without the usual spending required to open up difficult, overseas markets.

Interquad Distribution Limited is a ‘trade only’ specialist Distributor of Remote Access and Thin Client Server Computing Solutions. The latter, also known as ‘Server Based Computing’ had seen an unprecedented rise in interest in the previous year with Microsoft being seen to endorse this technology. With this apparent acceptance it soon became clear that there was an opportunity to recruit new resellers from Microsoft’s own Solution Provider channel whilst continuing to maintain existing customer relationships.His main responsibilities were: -• Identifying new customers within the Microsoft Solution Provider Channel• Maintaining relationships with existing customers• Exploring new opportunities with existing customers• Putting together marketing plans• Forecasting reseller performance• Qualifying leads and following them through• Maintaining vendor/supplier relationships

Datech were the exclusive, trade only, U.K distributors for the world’s most widely used CAD Software, AutoCAD from Autodesk. Datech also specialised in some of Autodesk’s peripheral products. One of these products is 3D Studio (now called 3D Studio Max). Because of the nature of the product Datech needed a product ‘champion’ to understand it both technically and commercially. Fraser was offered the position through an internal promotion from Datech's CAD bureau where Fraser had shown a keen interest and commercial grasp of the commercial opportunities in the, then, emerging world of 3D modelling and animation. His main responsibilities were: -• Building a solid reseller channel• Presenting on reseller open days/seminars• Pre sales ‘enabling’• All 3D Studio related reseller liaison• Sales events• Internal product awareness• Internal product sales training