Rob Fraser Email & Phone Number

Victoria, British Columbia, Canada

Remote

Responsible for overseeing and optimizing the daily operations of the company, ensuring efficiency and compliance with industry regulations. Strategic planning, improving operational systems, processes, and policies to support the organization’s mission of developing and delivering innovative medical device AI solutions.

Remote

● Led team of Software, Firmware, Electrical, Mechanical Engineers. ● Focused and prioritized the development effort, from ideation through to requirements, development, testing, and release.● Developed overall budget and timeline estimates for the product pipeline.● Coordinated with sales, marketing, legal, regulatory, and other functions to ensure successful release of the product.● Defined product requirements based on a collaborative and objective assessment of customer needs, market trends, and company strategy. Considered trade-offs as constraints are revealed.

Victoria, British Columbia, Canada

● Participated in strategic discussions with customers and subject matter experts to elicit and analyze user needs that ensured the desired stakeholder value is identified and documented in product requirements.● Dug deeper to identify underlying problems, as users do not always know what they want.● Developed project proposals and business cases highlighting benefits, costs, timelines and risks.● Monitored competition and industry trends to provide direction, development and implementation of strategic and operational plans.● Participated in customer and industry facing activities through product demonstrations and tradeshows.● Worked closely with sales team to provide technical information required to close deals.● Built strategic relationships with care providers, administrators, and academics to establish and manage a Center of Excellence.● Launched newly overhauled website including merging content from an acquired company. ● Conducted Search Engine Optimization to rank key pages at the top of Google search.● Generated material for monthly content marketing strategy, including creating and managing a strategic Center of Excellence.

Victoria, Bc

● Led staff and had P&L responsibility of ViVitro Labs Inc., a $3 million test equipment company with world-wide sales and service. ● Achieved record revenue and income for two consecutive fiscal years.● Managed global sales network and marketing avenues and actively networked to build, manage, and maintain close international business relationships in the United States, China, Russia, Brazil, India, Japan, Australia, Western Europe, and Canada.● Built on the existing customer base and managed the client’s needs from the proposal stage to post delivery service to deliver consistently high customer satisfaction. ● Implemented focused metrics across all departments to allow for data-driven decision making.● Provided strategic and focused direction for product development.● Empowered employees and reinvigorated company culture.

Victoria, Bc

● Conducted in-vitro cardiovascular device evaluations from early proof of concept feasibility to design verification testing for global regulatory submissions.● Oversaw customer and project management details on multiple projects including: schedule management, issues management, risk management, status reporting, change control, and budget/effort forecasting.● Monitored competitive landscape, and identified key advantages and disadvantages of our product portfolio.● Acted as internal customer for external product development team. Prepared use cases and requirements.● Acts as an ambassador for the products and as a product subject matter expert.● Participated in customer and industry facing activities through product demonstrations and tradeshows.● Collaborated with Marketing to create and disseminate key product messages and execute a coherent product marketing strategy that generated leads.● Maintained compliance with ISO 17025 Quality Management System, including passing a re-accreditation audit with zero findings.

Victoria, Bc, Canada

• Designed, fabricated, and tested prototypes.• Troubleshoot equipment malfunctions or design defects.• Provided technical assistance to clients.

Victoria, Bc

• ISO Technical Committee 150, Subcommittee 2, Working Group 1 Cardiac Valves.• Canadian representative providing guidance to ISO 5840 and ISO 5910.

Kingston, Ontario

Thesis: Reducing the Effects of MRI Acoustic Noise, Using Noise-Evoked Activity in the Auditory Cortex as a Measure.

Kingston, Ontario

• Executed move, set-up, troubleshooting, and re-work of new state of the art simulation center.• Operated and maintained patient simulators and medical equipment.• Worked with wide range of clinicians including anesthesiologists, obstetricians, cardiologists, and emergency physicians to develop and deliver effective training simulations.

• Responsible for testing innovative new medical device used to measure bone properties surrounding titanium implants.• Developed a virtual predictive surgical model for radical head and neck cancer patients.• Worked with Speech Pathologists to quantitatively assess a new device for measuring facial reinnervation.

• Created from scratch a maintenance database for underground piping.• Measured pump output flows to improve process efficiency and reduce power consumption.• Directed and supervised contractors, conducted reliability engineering and non-destructive testing.

• Trained student leader responsible for 43 students living in residence.• Involved extensive interpersonal skills, leadership abilities, and strong time management.

• Worked with the City of Edmonton to evaluate the environmental impact of combined sewer systems during rainfall events.• Created user-friendly manuals for field staff from blue prints and down hole observations.• Calibrated and installed sensors in the field.

Master Of Applied Science, Biomedical/Mechanical Engineering

Activities and Societies: R.S. McLaughlin Fellowship Engineering Graduate Council Committee Member, 2011-2012 Engineering Faculty Board.

B.Sc, Mechanical Biomedical Engineering Coop

Capstone Design Project- Glaucoma Drainage Device Worked with Ophthalmologists to design a novel implantable medical device