In this role, I support leadership teams to execute large and complex transformations with strategic agility. Building on +12 years in regulated industries, I have deep experience in driving change at multiple layers of global organizations, navigating internal and external stakeholders, whilst achieving complex strategic objectives.I have worked with startups, agencies, and global enterprises to drive innovation and growth at scale. I have led a broad range of projects, from creative digital experiences to full-scale transformations. I coach organizations to adapt to change at scale, and I coach leaders to modernize their approach and harness the power of technology.As an award-winning digital strategist, I have deep experience in technology, data, strategy, and marketing. But along this journey, I have also studied the art & science of modern leadership and coached many incredible leaders to inspire and motivate their teams to create an empowered and productive culture.

-- Digital Health Innovation Incubator --designed and built a global incubator to accelerate digital health innovations across the enterprise. Successfully exploring over 150 ideas and designing major pilots with local teams to enhance patient care whilst increasing efficiencies in healthcare ecosystems.-- Global Digital Strategy --Identified key changes in our omnichannel go-to-market model through external research, experimentation, and consultation with +150 leaders across the enterprise. After consolidating these changes into a series of global engagement principles, I was responsible for designing a coherent digital strategy to transform our engagement model across key subsidiaries.-- Business Agility Lead --Having driven several commercial transformations to achieve business agility, I was responsible for optimising our operating model to increase transparency, enterprise efficiency, and speed to market. Not only did we increase all three, but eNPS (employee net promoter score) increased by 56%.

>> UK Digital Transformation >> One of my career highlights was co-leading the digital transformation at MSD UK. This included modernizing their go-to-market model, digital & data strategy, and implementing an agile operating model ultimately to achieve...- increased digital maturity (of +110 employees)- faster speed-to-market (by ~123%)- increased customer engagement (+37% on key campaigns)- reduced marketing costs (circa £3m over 3 years)- won Best Marketing Campaign (Diabetes Professional Care Awards 2018)>> Change Specialist >>I led several successful initiatives to support employees through these changes including:- 3 bootcamps for +150 employees- Lunch&Learn Clinics- 1:1 Executive Coaching (Leadership Team)- 1:1 Management Coaching

Our online doctor service was the first in the world to safely prescribe medicine online at scale. Due to the market-leading offering we were bought by McKesson (Fortune 100). My role in this service was to rapidly expand our digital content strategy to acquire and support patients across the UK.> Production & Management: managed a team of 5 to develop award-winning white-papers, blog posts, social media campaigns, videos, and infographics> Data-Driven Strategy: I devised a data-driven content strategy which used real-time analytics to continually optimise our marketing strategy> Business Agility: using agile methods we increased our speed-to-market by 33% including assets that required medical-legal review - this provided a significant competitive advantage> Content Marketing: designed and managed campaigns such as "Sex Degrees of Separation" which increased organic revenue by 97% and drove 1.3 million users to our siteIt was an honour to help lead this wave of innovation, and build a strong understanding of the challenges and opportunities within digital health.

As a Digital Consultant at GPMD I was responsible for a wide range of digital strategy and marketing projects. Ensuring that our clients met their commercial objectives and integrated effective solutions into their businesses.My role included... Business Strategy, Research & Analysis, Omnichannel Marketing (strategy & execution), PR, and Conversion Rate Optimisation. Additionally, I helped structure the team to a PRINCE2 standard, increased business agility with Scrum, and developed successful client relationships as a key part of my role. Being in agency transformed my career and I learnt a great deal about the role of digital technology as key enablers to commercial strategy.

Co-founded a digital startup to help young professionals find work and build careers in the media industry. The business become profitable month-on-month within the first year.Our work included building relationships with major universities, student societies, and media companies (such as the BBC). I managed and developed our commercial strategy including business development, technology, and go-to-market model.Whilst profitable, our business model required further funding to scale and (being graduates) we made a strategic choice to pause the business to develop the next stage in our careers.

Involved as a shareholder from the formation of the company, I was responsible for a variety of positions from drafting the investment proposal and business plan to scheduling our web-development and developing our digital marketing strategy.As this start-up matured from conception to its official launch, I further developed my skills in many areas including management, SEO, digital PR, user experience, web and mobile design, and project management.

Working as a junior analyst I was responsible for assisting the capture and analysis of data for two month-long projects with global retailers Ikea and Asda Wal-Mart. This involved research tasks such as designing and executing a full store scan in London branches, refining the raw data gleaned from over 3,000 questionnaires, and preparing its analysis and presentation.I also managed a data-capture project in Barcelona as part of a campaign over six European cities for clothing manufacturer Levi’s. This project involved planning and executing data collection over five major high-street stores in the heart of Barcelona, ensuring the data was ready for analysis.

A grassroots startup aimed at designing and researching an original project-space software exclusively for charitable organisations which do not have the funds to purchase existing software. The project was successful in its research phase but showed that the market required significant investment to succeed.