Fernando Fratantoni Email & Phone Number

Argentina

Buenos Aires, Argentina

-In 2020 i worked on the "Discos Esenciales" Podcast. Interviewing, scripting and producing.-Colaboration with short and long pieces for the magazine.

Buenos Aires

Partner and manager.Come and check it out...

Buenos Aires

• Managed BAU content.• Produced and co create the Comedy Central Fest (Colombia, México, Argentina)• Produced all of anciliary content for Brasil and LatinAmerica.• Worked with a broad team of CMs in Mexico and Brasil (IG, FB, TW, Snapchat) for Comedy Central accounts.• Created content (working along our Community Manager) with our code, style, tone, voice, properties and targeted to our main demographic.•Worked with Technical Producers to foresee and identify problems related to how content is displayed and how it performs.•Cooperated with the Content/Programming and Creative team to align the content strategy on-air-online• Managed marketing campaigns, social media feeds, sites and the apps of both channels.• Create engaged content and drive users to the sites, social networks and apps.• Managed short and long form inventory for the digital ecosystem and our YouTube channel .1.3 M (LAT) and 600 K (BR).

Buenos Aires

• Managed BAU content.• Produced all of anciliary content for BR and LAT.• Managed CMs in Mexico and Brasil (IG, FB, TW, Snapchat) for all Comedy Central social accounts.• Created content (working along a team of CMS) with Comedy Centrals’s code, style, tone, voice, properties and targeted to our main demographic.•Worked with Technical Producers to foresee and identify problems related to how content is displayed and performs.•Cooperate with the Content/Programming and Creative team to align the content strategy on-air-online• Managed marketing campaigns, social media feeds, sites and the apps of both channels.• Create engaged content and drive users to the sites, our social networks and Comedy´s app.• Managed short and long form inventory for the digital ecosystem and our YouTube channel .1.3 M (LAT) and 600 K (BR).

• Designed, lead and implement key mobile strategies across MTV Network´s core brands, including MTV, Nickelodeon, Comedy Central and VH1.• Increased revenue via creative and strategic mobile TV and smart phone app (IOS, Android, Blackberry)campaigns, including developing new smart phone apps, customizing and translating international apps tailored to local audiences and coordinating broadcast strategy.• Generate and customize mobile games across a variety of platforms (IOS, Android, Blackberry, Symbian and Java).• Developed and execute all SMS campaign strategies for online and broadcast TV.• Drived new business strategies with record labels (eg. Universal Music, Warner Music and Sony Music).• Cemented relationships with key stakeholders, including service providers, handset makers and system integrators (eg. Samsung WorldStage, Sony Ericsson Apptista, Blackberry Nightfinder, Blackberry MTV NEWS, General Motors Sonic App).• Content editor and main producer for the Multi Awarded Nick App (IOS / Android)• Launched and edited Trendy by Nick (www.trendybynick.com)

Buenos Aires

Introduced and developed new mobile strategies for broadcast TV;• Drived commercial and operational management of various key clients, including MuchMusic, SonyEntertainment Television, the CIE Group and VIDA Group;• Leverage relationships with key stakeholders, including service providers and handset makers, to successfully implement mobile strategies.