Frauke Gamblin Email & Phone Number

County Durham

Multi-facetted role. Initially responsible for customers in 21 out of 25 European markets. Pivotal in acquiring well over 300 new international retail customers and servicing existing accounts. Making initial contacts and maintaining excellent customer relationships. Increased revenue by 130% within one year. Acquired new business and increased core business the last 2 ½ years. Sales rose from £ 550K to £ 4.5 Mio. in tax year 2015/16. Managing the international customer service team as well as interacting directly with customers by phone, via email, through meetings and regular travel to Europe. Researching web for potential customers, forecasting sales, preparation of detailed offers, order suggestions and following up to convert to orders.Managing contacts with international trade & consumer magazines (on- and offline) as well as Brand Ambassadors to increase awareness. Organised and implemented participation of international trade shows and in-house exhibitions.Translation and copy writing of all stationary, e-zines, website and marketing material in German language hence establishing the ‘German voice’ of the three American brands in the market.

Germany And Austria

Initially solely accountable for the £3 Million marketing budget for Europe also helped to build a fully functioning European marketing department. Managed local and national agencies including photography, public relations, advertising, media and digital.Reduced media costs by 80% by introducing a buying company.Reduced print buying expenditure around 30% by using similar paper stock for larger print runs. Worked closely with US to co-ordinate and evolve local advertising and marketing for Europe.Implementations of brand guidelines. Familiar with social media and web applications.Management of key accounts including Signet Group plc. Provided solutions for in-store sales displays & originated catalogues. Devised and managed Key European marketing support programs and branding initiatives. Led, planned and executed European trade shows independently, i.e. The Jewellery Show, Earls Court & Inhorgenta, Munich. Brand Ambassador for business development into new territories including Poland and Germany.

South Shields, Untied Kingdom

Helped build marketing function from sole support through to multi discipline-team.Instrumental in development of seasonal photography, look books, sample books, product catalogues, key customer support, advertising above and below the line. Kept model and licensing costs constantly 40% below market value. Reduced sample photography costs by bringing a team in-house additionally creating synergies with sales and design departments and liaised with international sales offices to ensure that marketing activities are to brief, time and budget. Supported those through specific marketing projects. Managed marketing activities & advertising for local Barbour retail outlet with £3 Mill turnover, increasing sales by 30% within one year.

London, United Kingdom

Developed and executed media relations campaign for the German language press. Edited & produced German product brochures. Updated external and internal websites in collaboration with Boston (US) based web master.

London, United Kingdom

Managed designated project – conceived and implemented launch of American Company ‘John Kelly Furniture Design’ in German market.Advised and assisted US companies with “hands-on” management of group exhibits at international trade fairs in UK, Germany and Belgium

London, United Kingdom

Represented the State at investment and trade seminars, trade fairs and special events in Europe in order to attract foreign investment. Assisted Arizonan companies targeting European markets through in-depth market research and identification of potential business partners, trade organisations and government authorities. Co-ordinated European contacts and organised business visits and trade show participation.Responsible for the State’s European promotional activities, advertising programs and PR covering all German-speaking markets. Design and production of all promotional material incl. brochures, fact sheets and presentation material in three languages.

Apprenticeship, Advertising, Marketing & Pr

Professional Diploma In Digital Marketing

Abitur (German Equivalent Of A-Levels), History, English, Math & Art