Christie Frazier-Coleman

Christie Frazier-Coleman Email and Phone Number

Chief Marketing Officer| Corporate Governance| Multicultural Business Experience| Multi-Year Strategy Planning and Execution| System Implementations @ Lehi Valley Trading Company
Christie Frazier-Coleman's Location
Greater Phoenix Area, United States, United States
Christie Frazier-Coleman's Contact Details

Christie Frazier-Coleman work email

Christie Frazier-Coleman personal email

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About Christie Frazier-Coleman

Chief Marketing Executive with large Retailers and Manufacturers doing business in the US, Canada, Caribbean, and Pacific. Experience includes integrated strategic planning and execution, Board accountabilities and reporting, retail merchandising and inventory productivity, margin and profit improvement, world-wide distribution, brand growth, and consumer platforms. Strengths include planning, execution, and delivering results through collaborative teams using data analytics and consumer research to deliver consistent measurement and accountability to the plan. Other strengths include Brand marketing, public speaking, and a collaborative approach to problem-solving. Most valued experiences and learnings have occurred while working with multi-cultural consumers, countries, and products. Please feel free to reach out to me directly via LinkedIn mail or send me an email at fraziercoleman@gmail.com.

Christie Frazier-Coleman's Current Company Details
Lehi Valley Trading Company

Lehi Valley Trading Company

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Chief Marketing Officer| Corporate Governance| Multicultural Business Experience| Multi-Year Strategy Planning and Execution| System Implementations
Christie Frazier-Coleman Work Experience Details
  • Lehi Valley Trading Company
    Vice President Of Sales And Marketing
    Lehi Valley Trading Company Oct 2018 - Present
    Mesa, Arizona, Us
  • The North West Company
    Executive Vice President And Chief Marketing Officer
    The North West Company 2010 - 2018
    Winnipeg, Manitoba, Ca
    CHIEF MERCHANDISING OFFICER (2014-2018)Reporting to the CEO, focused on driving bottom-line performance across all banners in market share, branding, competitive advantage, sales, profit and cost reductions. Worked directly with the Board of Directors on establishing strategic goals for the company. Led and directed a team of seven Vice Presidents charged with driving growth and profitability across all categories. Innovated and drove process improvements in Financial Services, Pharmacy and Health Services, Pricing and Analytics, Marketing and Advertising, Food, and General Merchandise. Through individual and synergistic strategies in branding, education, promotion, assortment merchandising and analytics, improved sales in top categories and in specialty areas, such as healthy foods (double digit sales increase). Drove Holiday event sales by double digits as well as and gross profit, exceeding goals. Utilizing multiple customer data and analytics, created new customized programs for consumer segments. VICE PRESIDENT OF MARKETING & PROCUREMENT (2010-2014)Reported to President of the International Division and led marketing and advertising, data services, and procurement functions for International division. Responsible for market share growth, sales, gross profit and budgets. Partnered with operations teams on the implementation of merchandising and sales plans for brand growth. Established pricing strategies across all markets. Increased shopper market share by 20% through managing an integrated remodel and a customer strategy that included: a reward program, customer focus groups, sensitivity pricing, and feedback and market corrections. Improved gross profit 200 basis points to meet plan, using customer data to analyze shopping relationships between customers, departments, pricing, trips, and basket size to create customized programs for customer segments.
  • The North West Company
    Vice President Procurement And Marketing
    The North West Company Jan 2010 - Sep 2014
    Winnipeg, Manitoba, Ca
    Manage procurement and marketing team for traditional grocery supermarkets in Alaska and wholesale club stores in the Caribbean and the Pacific.
  • Revionics
    Vice President Of Business Consulting
    Revionics Jun 2008 - Jan 2010
    Alpharetta, Georgia, Us
    Reporting to CEO, led and directed team of five Application Consultants responsible for establishing business strategy for retail customer clients by leading strategic business consulting engagements and software implementation teams. Worked with clients to define new processes, programs, and analysis that support strategy implementation and client business objectives. Published while papers, conducted webinars, and spoke at industry events on pricing best practices.
  • Bashas' Inc.
    Senior Vice President Sales And Markeitng
    Bashas' Inc. 2001 - 2008
    Chandler, Arizona, Us
    VICE PRESIDENT OF STRATEGIC INITIATIVES (2007-2008), SENIOR VICE PRESIDENT SALES AND MARKETING (2005-2007), VICE PRESIDENT OF MARKETING (2001-2005)Achieved multiple promotions at the executive level during tenure. I worked with a great ownership team, who believed in me and my ideas and we did amazing things strategically, financially, analytically, as well as for employees and customers. Established several first-in-kind platforms, including a successful loyalty program and promotional innovations that increased revenue beyond expectations

Christie Frazier-Coleman Skills

Customer Insight Price Optimization Marketing Management Business Strategy Management Strategic Planning Marketing Sales Forecasting Marketing Strategy Product Development Pricing Strategy Purchasing Cross Functional Team Leadership Process Improvement Sales Management Procurement Inventory Control Sales Operations Change Management Food Budgets Inventory Management Product Management Strategy Project Management Negotiation Team Leadership Team Building P&l Management Profit Supply Chain Management Competitive Analysis Leadership Logistics Business Process Improvement Supply Chain Customer Satisfaction Contract Negotiation Wholesale Vendor Management New Business Development Assortment Market Research Data Analysis Sourcing Income Statement Private Label Account Management Operations Management

Christie Frazier-Coleman Education Details

  • Ottawa University
    Ottawa University
    Business Administration
  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Supermarket Studies
  • Arizona State University
    Arizona State University
    Art

Frequently Asked Questions about Christie Frazier-Coleman

What company does Christie Frazier-Coleman work for?

Christie Frazier-Coleman works for Lehi Valley Trading Company

What is Christie Frazier-Coleman's role at the current company?

Christie Frazier-Coleman's current role is Chief Marketing Officer| Corporate Governance| Multicultural Business Experience| Multi-Year Strategy Planning and Execution| System Implementations.

What is Christie Frazier-Coleman's email address?

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What is Christie Frazier-Coleman's direct phone number?

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What schools did Christie Frazier-Coleman attend?

Christie Frazier-Coleman attended Ottawa University, Usc Marshall School Of Business, Arizona State University.

What skills is Christie Frazier-Coleman known for?

Christie Frazier-Coleman has skills like Customer Insight, Price Optimization, Marketing Management, Business Strategy, Management, Strategic Planning, Marketing, Sales, Forecasting, Marketing Strategy, Product Development, Pricing Strategy.

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