Christie Frazier-Coleman Email & Phone Number

Mesa, Arizona, Us

Winnipeg, Manitoba, Ca

CHIEF MERCHANDISING OFFICER (2014-2018)Reporting to the CEO, focused on driving bottom-line performance across all banners in market share, branding, competitive advantage, sales, profit and cost reductions. Worked directly with the Board of Directors on establishing strategic goals for the company. Led and directed a team of seven Vice Presidents charged with driving growth and profitability across all categories. Innovated and drove process improvements in Financial Services, Pharmacy and Health Services, Pricing and Analytics, Marketing and Advertising, Food, and General Merchandise. Through individual and synergistic strategies in branding, education, promotion, assortment merchandising and analytics, improved sales in top categories and in specialty areas, such as healthy foods (double digit sales increase). Drove Holiday event sales by double digits as well as and gross profit, exceeding goals. Utilizing multiple customer data and analytics, created new customized programs for consumer segments. VICE PRESIDENT OF MARKETING & PROCUREMENT (2010-2014)Reported to President of the International Division and led marketing and advertising, data services, and procurement functions for International division. Responsible for market share growth, sales, gross profit and budgets. Partnered with operations teams on the implementation of merchandising and sales plans for brand growth. Established pricing strategies across all markets. Increased shopper market share by 20% through managing an integrated remodel and a customer strategy that included: a reward program, customer focus groups, sensitivity pricing, and feedback and market corrections. Improved gross profit 200 basis points to meet plan, using customer data to analyze shopping relationships between customers, departments, pricing, trips, and basket size to create customized programs for customer segments.

Winnipeg, Manitoba, Ca

Manage procurement and marketing team for traditional grocery supermarkets in Alaska and wholesale club stores in the Caribbean and the Pacific.

Alpharetta, Georgia, Us

Reporting to CEO, led and directed team of five Application Consultants responsible for establishing business strategy for retail customer clients by leading strategic business consulting engagements and software implementation teams. Worked with clients to define new processes, programs, and analysis that support strategy implementation and client business objectives. Published while papers, conducted webinars, and spoke at industry events on pricing best practices.

Chandler, Arizona, Us

VICE PRESIDENT OF STRATEGIC INITIATIVES (2007-2008), SENIOR VICE PRESIDENT SALES AND MARKETING (2005-2007), VICE PRESIDENT OF MARKETING (2001-2005)Achieved multiple promotions at the executive level during tenure. I worked with a great ownership team, who believed in me and my ideas and we did amazing things strategically, financially, analytically, as well as for employees and customers. Established several first-in-kind platforms, including a successful loyalty program and promotional innovations that increased revenue beyond expectations

Ba, Business Administration

Supermarket Studies

Associates, Art