Francesco Baiocchi Email & Phone Number

Barcelona

Barcelona

Barcelona

Scopely is one of the world's most innovative and successful mobile games companies. We create and publish a diverse portfolio of immersive experiences for casual and core gamers around the world. Our explosive growth is fueled by a world-class team and great expertise in game design, advertising, marketing, and player experience.At Scopely I am in charge of producing compelling and effective video ads for the entire Scopely’s games portfolio including MARVEL Strike Force, Stumble Guys, Star Trek Fleet Command, Monopoly GO, Scrabble GO, WWE Champions, Looney Toons, The Walking Dead, Kingdom Maker, Yahtzee and more. These are my tasks and responsibilities:• Develop, and produce with video-editing/motion graphics/sound design compelling and on-brand video ads, game trailers and ad networks promotional content for our entire game portfolio. • Collaborate daily with the Creative Director and the marketing managers and work closely with our motion graphic designers, 3D animators, and marketing artists to ensure a unique look and high-quality bar of our creative products and advertising.• Brainstorm, conceptualize, and develop various successful and innovative new marketing ads focusing on User Acquisition.• Arrange video shoots with green screen and live-action sequences for all aspects of post-production that our ads need. I was also responsible for designing and setting up our professional video recording studio in Barcelona.• Work with the project managers of our game studios worldwide to direct captures from the game that, when edited, present a compelling narrative.• Attend daily video conference meetings with Los Angeles, understand the metrics that define a successful video for UA, and use data insights to improve creativity. • Research and keep up to date with emerging video trends and technology standards.

Barcelona

ABA English is a unique digital academy with over 25 million students worldwide. The company is constantly improving its impressive mobile App for learning English, which is based on 144 high-quality short films shot on-location between the USA and the United Kingdom.At ABA English I was in charge of editing all the audiovisual content of the company, including the following tasks and subjects: • Delivering innovative concepts, creating engaging and on-brand video promotions, app promos and social adverts to a high standard for the Marketing department. • Video editing and motion design with Adobe Premiere Pro / After Effects.• Producing and editing videos covering all marketing aspects, including TV commercials, Facebook ads, Instagram Stories and Twitter campaigns.• Produce, edit and deliver TV campaigns adverts for national and international markets.• Managing production workflows and deliveries for several markets: Spain, Italy, France, Brazil, Germany and Russia. Handle digital assets, translations, versioning, packaging videos and delivering all the material to playout. • Liaise with the user acquisition marketing team, outlining expectations, deadlines and services required. • Understanding Facebook ads campaign metrics and performances. • Researching and keeping up to date with emerging video trends and technology standards. • Filming and editing corporative in-house video interviews. • Look at existing situations in alternative ways and come up with creative solutions of the highest quality.

Salzburg, Austria. (Red Bull Global Headquarters)

Red Bull Media House is a top level global media company that produces, distributes and publishes authentic and inspirational content in the sports and lifestyle genres. From Film to television, digital media and music, the company’s products can be experienced on all platforms, globally.The nature and scope of my responsibilities at Red Bull included the following tasks and subjects:• Lead Video Editor / VFX Editor of Redbull.com and the Digital Media department, including video editing with Adobe Premiere Pro and motion graphics animations with After Effects.• Video editing promos and trailers for the global multi-platform channel Redbull TV (On Air department).• Video editing to a high standard short-form content and engaging videos for the global website Redbull.com.• Support of the Media House post-production department in the creative process of video editing.• Generating content for Red Bull’s Social Media networks. • On-site supervision and support of Film productions.

London, England, United Kingdom.

• Creating innovative and on-brand Trailers and TV Promos for two Sony Pictures channels: AXN and AXN SCI-FI. Manly working on movies and series produced by Columbia Pictures and Sony Pictures Entertainment. While I was working for Sony, our channels aired world-class series such as Breaking Bad (all seasons) and blockbuster movies like The Amazing Spider-Man.• Generating video content to a high standard for all promotion material including: Briefing Promos, video editing (Premiere Pro/Final Cut Pro), motion graphic design (After Effects), scriptwriting, and sound design.• Creative direction. Managing and planning the daily workload of the channels and creatively direct graphic designers, audio engineers and voice-over talents, efficiently and in line with the channel objectives. Liaise with third-party companies supervising the post-production (2D/3D animations, CGI, and VFX motion design.• Team leader. Managing production workflows and deliveries for the on-air department with the support of a team of assistant producers. Handle digital assets, reversioning, packaging promos and delivering broadcast assets to playout. • Liaise with the marketing team, outlining expectations, deadlines and services required. ‬• Training and developing a team of assistant producers.• Handling the Head of Creative responsibilities in his absence.• Look at existing situations in alternative ways and come up with creative solutions of the highest quality.• Able to multi-task and balance priorities with extraordinary time management and exceptional organisational skills.• Continuity - scriptwriting and strategic management.

Central America, Nicaragua And Guatemala.

During this 10-months on-location project in Nicaragua and Guatemala, these were my tasks and responsibilities for this important and committed international NGO. • Producing, filming and editing short-form corporate videos, from concept to final delivery.Including storyboards, shooting and directing with ENG cameras video interviews, lighting setups on-location and editing with Final Cut Pro.• Shooting professional photo-reports and portraits in many communities affected by food shortages. My video and pictures were broadcasted and published by Action Against Hunger for its worldwide communication.

Madrid, Spain.

• Setting up and developing the Audiovisual Department. Planning and producing tons of eLearning video productions.• Production and post-production of all promotional video content related to the University (in Studio and on-location).• Liaise with the marketing team, outlining expectations, deadlines and services required. ‬• Studio lighting setups and green screen productions with a teleprompter. • Filming Live Events with live video operations: Basic switching, Transitions, DSKs. Recording, streaming and sharing.• Overall management and development of a team of 4 video editors and video operators.• Directing and editing with motion graphics educational material and video interviews to a high standard. • Establishing and building working relationships with clients such as Telefónica, Microsoft and British Telecom.• Supervising the Encoding process of the videos for the main website and platforms.• Film Studio Management including timetables and arranging studio set-up for alternate production formats.• Researching and keeping up to date with emerging video technology trends and standards.• Business management. In charge of buying all the equipment such as video cameras, lighting kits, microphones, green screens.

Florence, Italy.

• Producing short video reports based on artistic events for Arte.it• Filming interviews of cultural topics• Editing with Final Cut Pro• Events coverage, corporate videos and Live Streaming• Encoding and publishing contents on Arte.it.

Bologna, Italy.

• Assistant director for a cultural TV program on Edison Net TV.• Creating engaging video interviews including studio and on-location shootings with lighting setups. • Editing with Final Cut Pro. • Responsible for the overall running order and pre production of various segments.

Livorno, Italy.

• Press Photographer at Escogitando.com, Media Agency.• Shooting photo sessions based on cultural events in Italy.• Liaising with clients and partners. Organising every aspect of the photo shoots.

Bsc In Audiovisual Communication And Media, Cinematography And Film/Video Production, 110/110 With Honors.

Ba In Italian Literature And Cinema Disciplines, Film/Cinema/Video Studies, 110/110

Industrial Engineering In Computer Science, Computer Engineering, 95/100