Data Analyst - Experience Measurements (Contractor)Create impactful data-driven stories that answer business questions, inform decision-making, and improve experience for clients• Manage data for client email campaigns targeting / promoting - Online Access & Mobile App to improve client experience• Working with internal team to rebuild marketing dashboard utilizing Tableau & Datorama• Content Square leader – use & promote Content Square to evaluate EJ.com & Online Access for key metrics, client journeys, & zoning analysis• Worked with internal customers providing data insights to develop business case around Journey Orchestration of clients to improve client experience.• Built great working relationships with key internal customers / stakeholders and vendors at Edward Jones

Work as part of the CRM team that communicates to the consumer customer base on various Verizon offers and notifications. The goal is to establish and maintain a mutually beneficial relationship between the customer and Verizon through communications which results in customer loyalty. My main responsibility is targeting the correct customer for our campaigns. This is accomplished by working closely with the campaign managers to understand needs of the campaign and utilizing Teradata / CIM as our main tool for targeting.

Develop and maintain analysis and reporting mechanisms for recurring review of the company’s profitability and operating performance utilizing Teradata turning data into insight. Works with director level and C level management to help develop inputs and assumptions, as well as outline and explain insights from these reports.Churn reduction- Identified causes of increase churn trends and suggested solutions to improve churn: Focused on out of contract customer base and suggested incentives to retain out of contract customers. New pricing reporting –Analyzed the impact of new product launch. Indentified existing customer base with new pricing to assess profitability and additional revenue opportunities.Special projects: Performs ad hoc financial analysis on various initiatives and projects as directed by the executive or C level management team. E.g. Customer Insurance take-rates and customer segment comparisons. Requests are normally received within short notices and completed in short span. Developed the skill in working under pressure and strict timelinessEquipment Subsidy reporting: Undertake trend analysis of the impact of Apple products on companies’ cost of customer acquisitionCustomer Migration – Identified customer behavior for “Share Everything” pricing launch. Gained tremendous knowledge on key drivers of revenue growth and trends for account size for company wide price plan migrations. Develops flexible models to evaluate the financial impact of various business initiatives under a range of assumptions and scenarios. Use NPV, IRR Tools to evaluate B2B customer accounts with non standard pricing elements.Other duties include consolidating information across several organizations, supporting the operations and finance teams with Excel templates to drive financial reporting processes, pricing and product line profitability models, economic models, trend analyses, and ad hoc reports

Led the regional pricing team in developing forward thinking pricing strategies and processes that optimizes sales and margins across regional marketsPartnered with National Account Managers, Marketing and Strategic Planning team to ensure a shared understanding of customer needs, financial and marketing levers as well as any other key business drivers as input to strategic pricingContinually evaluate competitors and marketplace dynamics to assess the impact on enterprise business and develop data driven pricing strategy and process recommendationsEnsured day to day pricing process, policies and practices effectively support business objectives and strategic goals Drove implementation of tactical pricing initiatives and strategy changes, addressing process, technical requirements and change management: managed change management process for Competitive Response Pricing Programs, 4G Data Pricing and M2M PricingOversee the application of statistical and financial models which help determine the non-standard price of new and existing deals. Escalated pricing decisions to senior management only when necessaryResponsible for reviewing and approving legal documents to ensure accurate pricing exhibits. Provide recommendations/comments/approvals on finance related changes to customer redlined agreementsPrepared Business Case analyses to assess the financial viability, competitive need and incremental add/saves resulting from these proposals. Evaluated B2B commission structures for new services and Sales programs. Led the ongoing documentation and monitoring to ensure consistency in pricing approvals which Included list of all non-standard elements for voice/data pricing, equipment pricing and financial related language in legal contracts.