Fred Ellis's Location
Keller, Texas, United States, United States
Fred Ellis's Contact Details
Fred Ellis work email
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Fred Ellis personal email
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About Fred Ellis
As a senior executive, I bring expertise generating revenue and boosting corporate performance while transforming organizations through strategic marketing plans across brands and products. Career Highlights: ► Built and revamped multiple sales organizations to generate record-breaking results.► Transformed 23-state region, moving from last place in nation to #1 within 12 months.► Led new team to achieve $137M in revenue, launch 3 products, and exceed market share growth objectives. Established 25 quality sites to conduct research during COVID and finished trial within 12 months. ► Launched new sales medical device sales model and changed pricing strategy to drive increased revenue.► Identified and developed relationships with top KOLs and teaching institutions to educate and promote products.My Leadership Style:I strive to be a leader that balances courage and confidence with humility and curiosity. As a servant leader, I build a results-focused culture of people development and empowerment with accountability, using a “People First” leadership style and am known for my ability to motivate, inspire, and develop people to achieve their natural best. Natural Talents & Strengths: I am a strong public speaker and communicate in a way that inspires others to take action. I also have an exceptional ability to connect, engage and leverage key thought leaders.Therapeutic Areas of Focus:Ophthalmology and optometry with extensive experience in pharmaceutical sales, medical device sales, institutional sales, marketing, market access, sales training, product commercialization, product launch, and business development. Strong reputation for motivating and developing others to achieve common goals with close collaboration with contributing functional areas.
Fred Ellis's Current Company Details
Healthcare Executive | Pharmaceutical & Medical Device Sales | Marketing | Market Access | Market Access | Professional Affairs | Product Launch | Business Development
Fred Ellis Work Experience Details
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Vice President, U.S. Pharmaceutical And Dry EyeAlcon Jun 2021 - Jan 2023Geneva, Switzerland, ChPromoted to lead US Pharmaceutical Sales and Dry Eye Devices business units including P&L management, development of selling strategies for prescription, OTC and dry eye device product offerings, field sales execution, KPI oversight, compensation plan design, training and development. Lead staff of 2 RDs, Director of Sales, 2 national account directors, 8 DMs, 11 account managers and 85 medical sales representatives. Stood up entire pharmaceutical sales organization and built commercial sales to support re-entry into marketplace; generated $137M in revenue, launched 3 new products, and exceeded market share growth objectives. Headed integration of Aerie Pharmaceuticals and 2 product assets from Kala, increasing sales organization from 85 to 108 Sales Specialists and from 8 to 11 Divisional Managers. Achieved unprecedented results in Employee Engagement surveys (GLINT), far exceeding company and national averages. -
Head, Dry Eye DevicesAlcon Jul 2020 - Jan 2023Geneva, Switzerland, ChReturned to Alcon to lead leading dry eye device business unit. Initiated evaluation of new strategic technologies to advance shared vision and position Alcon as trusted eye care partner in dry eye disease. Executed successful turnaround of -308% ROS sales organization, revamping marketing strategy, redeploying FTEs, and launching new sales model to produce record breaking results within 12 month. Achieved marketing leadership and increased revenue through negotiated distribution agreement to add BlephEx to product portfolio, proving completive separation from other thermal pulsation devices. Elevated level of key thought leader engagement and leveraged to support programs educating the eye care professional community.
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Head, Dry Eye DevicesAlcon Jul 2020 - Jan 2023Geneva, Switzerland, ChReturned to Alcon to lead leading dry eye device business unit. Initiated evaluation of new strategic technologies to advance shared vision and position Alcon as trusted eye care partner in dry eye disease. Executed successful turnaround of -308% ROS sales organization, revamping marketing strategy, redeploying FTEs, and launching new sales model to produce record breaking results within 12 month. Achieved marketing leadership and increased revenue through negotiated distribution agreement to add BlephEx to product portfolio, proving completive separation from other thermal pulsation devices. Elevated level of key thought leader engagement and leveraged to support programs educating the eye care professional community.
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Business ConsultantNicox Sep 2019 - Jul 2020Valbonne, FrPartnered with Medical Development team to identify glaucoma thought leaders and secure support as investigative sites for Phase 3 studies. Organized advisory boards and key customer meetings. Designed commercial organization structure. Identified and recruited top glaucoma researchers and influencers to become research sites, establishing 25 quality sites to conduct research during COVID and finishing trial within 12 months. Increased credibility and developed product advocacy for NCX-470 by leveraging relationships and conducting engagements between Nicox Medical Affairs and top KOLs. -
CeoBlephex Llc Jul 2018 - Feb 2019Led overall organization, designed organizational structure and customer facing functions, and created 5-year strategic plan. Developed and executed strategic sales plan for current product portfolio built commercial field sales team. Developed and implemented policies, procedures, and analytics. Doubled revenue in first 6 months, by building new sales organization of 10, developing marketing strategy, and creating selling resources, and implementing regulatory oversight. Catalyzed company credibility at podium and marketplace through advisory boards and gaining top KOL support. Leveraged key thought leader relationships to support better understanding of patient journey and educate eye care professional community for improved diagnosis and intervention. Developed commercialization and launch plans for 2 pending disruptive technologies
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Head, Professional AffairsAlcon, A Novartis Company 2014 - Jul 2018Geneva, Switzerland, ChPromoted to align customer needs with organizational assets to benefit customers, patients, and the organization. Oversaw the development of marketing resource tools and execution of selling strategies within Ophthalmology and Optometry teaching institutions and affiliated hospitals (including VA/DOD). Led KOL directors, professional relations manager, academic group manager and 10 academic account managers. Increased market share of graduating residents and fellows by 10% within glaucoma portfolio by building professional affairs and academic relations teams and developing relationships with top KOLS and teaching institutions to educate and promote Alcon products. Drove $15M revenue through VA and provided residents opportunity to gain product experience with Simbrinza. Strategically designed and launched Professional Affairs and Academic Relations franchises. Developed KOL mapping process and system for tracking progress against customer continuum and created strategic marketing plans, resource tools and customer solutions uniquely for academia.
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Vice President Eye Care SalesAlcon 2008 - 2013Geneva, Switzerland, ChTapped to lead US Ophthalmic Pharmaceutical Sales Business Unit including P&L management, development of selling strategies for prescription and OTC product offerings, field sales execution, sales operations, compensation plan design, training and development. Led staff of 5 RDs, 48 DMs and 415 Medical Sales Representatives. Revamped entire sales organization to optimize alignment and provide financial flexibility. Achieved record setting results by creating a culture of high performance, transparency, innovation, and talent. Exceeded Durezol market share and revenue objective of $50M in first 6 months, serving as project lead overseeing all phases for integration of Sirion Pharmaceuticals Durezol asset. Managed operating budget of $92M, generating revenues in excess of $735M. Secured #1 customer service ranking among Ophthalmologists Scott-Levin survey.
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Vice President Specialty Eye & Ear SalesAlcon 2004 - 2007Geneva, Switzerland, ChManaged a team of 4 regional directors, 25 district managers and 280 sales representatives to achieve and exceed sales targets for the US Specialty Eye & Ear Pharmaceutical franchise calling on ENTs, pediatricians, allergists, pediatric ophthalmologists and primary care physicians. Collaborated closely with US marketing teams to impact sales plans.• Drove execution of marketing plans through unique call activity (seasonal prioritization of high-profit targets), clinical excellence, business acumen and performance management. • Led franchise through 2 field force expansions in order to maximize sales opportunities and drive growth. • Championed purpose driven culture of transparency, empowerment, accountability and personal development. • Managed annual budget and generated revenues in excess of $475M.ALCON, Regional Director, Specialty Eye & Ear Sales, 2002 – 2003Directed National Primary Care organization of 4 RDs, 25 DMs and 280 sales representatives to execute commercial operating plans to achieve revenue targets in excess of $475M. Led division through 2 field force expansions to maximize sales opportunities.• Transformed lowest ranking 23-state region, moving from last place in nation to #1 within 12 months.• Successfully launched 3 new products; achieved results by creating a culture focused on clinical excellence, extensive business acumen, customer centricity and call productivity.• Additional Alcon roles: Director of Market Access, National Account Director – Managed Care, District Manager, Medical Sales Representative.
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Regional Director, Specialty Eye & Ear SalesAlcon 2002 - 2004Geneva, Switzerland, ChDirected National Primary Care organization of 4 RDs, 25 DMs and 280 sales representatives to execute commercial operating plans to achieve revenue targets in excess of $475M. Led division through 2 field force expansions to maximize sales opportunities. Transformed lowest ranking 23-state region, moving from last place in nation to #1 within 12 months. Successfully launched 3 new products; achieved results by creating a culture focused on clinical excellence, extensive business acumen, customer centricity and call productivity. Additional Alcon roles: Director of Market Access, National Account Director – Managed Care, District Manager, Medical Sales Representative
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Director Of Market AccessAlcon 2000 - 2001Geneva, Switzerland, ChLed a managed care team of four national account directors and 8 regional account managers to drive market access for Alcon's pharmaceutical brands. Oversaw design and expansion of managed care field force structure, created strategic contracting philosophies and financial calculators to determine negotiation strategy and contract value. Collaborated with marketing team to create promotional resources customized to drive market access. Revamped corporate image of managed care team and successfully attracted high performance personnel.
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National Account Director, Managed MarketsAlcon 1998 - 1999Geneva, Switzerland, ChAnalyzed, created and negotiated contracts and secured preferred formulary access for key feature brands and national HMO's and PBM's within the Midwestern US marketplace. Developed pull-through programs for contract implementation by regional account managers. Increased profits through strategic negotiations and ensuring that payer formulary criteria was favorable to Alcon products. Achieve National Account Director of the Year.
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District Manager, Eye Care SalesAlcon 1992 - 1997Geneva, Switzerland, ChManaged a district of 8 sales representatives and a hospital sales manager covering 10 States. Ensured flawless execution of marketing plans, monitored call activity and provided appropriate coaching/development. Consistently exceeded annual sales/market share objectives and finished in top three 5 consecutive years.
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Medical Sales RepresentativeAlcon 1989 - 1991Geneva, Switzerland, ChStrategically managed Arizona Eye Care pharmaceutical sales territory and the additional responsibilities of leadership development. Served as trainer for Alcon Training Seminars and new hire field rides. Consistently exceeded sales/market share objectives and achieved Medical Sales Representative of the Year.
Fred Ellis Skills
Product Launch
Leadership
Medical Devices
Sales
Microsoft Office
Pharmaceutical Industry
Pharmaceutical Sales
Sales Effectiveness
Sales Operations
Management
Fred Ellis Education Details
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University Of WyomingGeology
Frequently Asked Questions about Fred Ellis
What is Fred Ellis's role at the current company?
Fred Ellis's current role is Healthcare Executive | Pharmaceutical & Medical Device Sales | Marketing | Market Access | Market Access | Professional Affairs | Product Launch | Business Development.
What is Fred Ellis's email address?
Fred Ellis's email address is fr****@****tis.com
What schools did Fred Ellis attend?
Fred Ellis attended University Of Wyoming.
What skills is Fred Ellis known for?
Fred Ellis has skills like Product Launch, Leadership, Medical Devices, Sales, Microsoft Office, Pharmaceutical Industry, Pharmaceutical Sales, Sales Effectiveness, Sales Operations, Management.
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