Fred Flowerday Email & Phone Number

• Design initiatives that create, test and implement content strategies across Peaksware Music Brands to drive user engagement and increase subscription retention with a focus on the leverage of partnership copyrights.
• Created and developed "Sound Innovations: Extras", a first-to market collaboration with Warner Bros. Discovery, combining Movie Scores with pedagogical structure, correlated to the Alfred Method Book… Show more Design.
• Created and developed "Sound Innovations: Extras", a first-to market collaboration with Warner Bros. Discovery, combining Movie Scores with pedagogical structure, correlated to the Alfred Method Book "Sound.
• Co-creater of the "Foundations" series with Brian Balmages. More details at: https://www.makemusic.com/foundations/
• Alfred Author and recipient of multiple MPA Paul Revere awards for educational interactive content Show less

Boulder, Colorado

• Spearhead development and continuous improvement of strategic initiatives that develop new markets while concurrently optimizing existing audiences. Serve as Principal for partnership development with key brand.
• Created a win-win agreement for a jointly developed product with Abbey Road Studios and subsequent renewals that enhanced product development efficacy and on-boarded a pipeline of new… Show more Spearhead development.
• Created a win-win agreement for a jointly developed product with Abbey Road Studios and subsequent renewals that enhanced product development efficacy and on-boarded a pipeline of new business opportunities.
• Built digital-first content strategy with Alfred Music and Warner Brothers to leverage digital rights across Music Brands that served as a catalyst for forming new relationships with music rights holders: crafted model.
• Developed numerous brand expansion strategies that enabled broader and more meaningful reach into the highly competitive higher education market, including growing and enhancing existing partner relationships.
• Negotiated partnership agreement with Musitek to provide MakeMusic with Optical Character Recognition (OCR) scanning technology for use in the Finale product. Proposed a successful solution following market challenges.

Boulder, Colorado

• Drove business planning and financial performance of MakeMusic, Inc.
• Oversight of operations, team and organizational structure
• Reversed declining sales trend and drove 22% customer growth in the SmartMusic product line in one year by supporting adoptions to 15K+ teachers, negotiating large-scale contracts, resolving user frustrations, and.
• Grew core product line by devising execution of major product… Show more
• Grew core product line by devising execution of major product updates and leading cross-functional teams in releasing update elements that generated $2.5M+ in new revenue. Show less

Boulder, Colorado

• Promoted to manage product and marketing strategy for all company-owned brands.
• Directed the development and deployment of a next-generation SmartMusic web-based product.
• Supported integration efforts following the acquisition of Wezic into SmartMusic via a web-based platform; effectively managed an aggressive release timeline with limited resources and complex requirements.
• Played a critical strategic role in acquiring Alfred Music Publishing, the second-largest music print… Show more Promoted to manage product and marketing strategy for all company-owned brands.
• Played a critical strategic role in acquiring Alfred Music Publishing, the second-largest music print publisher in the US, by serving on the leadership team that built trust, translated value of the acquisition.

Boulder, Colorado

• Oversaw product development activities in support of all MakeMusic brands.
• Directed the innovative release of Finale version 25 and subsequent transition to 64bit technology.
• Led product development efforts for the award-winning Garritan Personal Orchestra 5.
• Built and fostered connections with global teams to evaluate emerging technologies across the world and acquire emerging best-practice solutions to further expand company product offerings and brand… Show more Oversaw.
• Built and fostered connections with global teams to evaluate emerging technologies across the world and acquire emerging best-practice solutions to further expand company product offerings and brand footprints.
• Supported a company move from Minneapolis to Boulder and subsequent downsize from 150 to 30 staff by embracing a “fit-first” philosophy that aligned individual skill sets with company needs. Show less

Eden Prairie

• Selected to manage partnership and product development activities with Abbey Road Studios that resulted in numerous product awards as well as both critical and user acclaim.
• Directed product development activities for an award-winning Garritan/Abbey Road Studios CFX Concert Grand.
• Recognized for simplifying product offerings from a variety of add-on purchases to one cohesive package, thereby delivering a more simplified user interface and improving testing time significantly… Show more Selected.
• Recognized for simplifying product offerings from a variety of add-on purchases to one cohesive package, thereby delivering a more simplified user interface and improving testing time significantly.
• Facilitated exceptionally efficient recording sessions, including scheduling a 5-day recording session down to the minute; further strengthened the joint partnership and enabled cost savings without impact to quality..

Eden Prairie

• Prepared, composed, engraved, and edited notation content for Finale and SmartMusic. Gained artist approval and demonstrated authentic partnership with strong results.
• Leveraged in-depth knowledge of Jazz, MIDI competency, and experience in transcription to fill a unique gap on a team seeking to transcribe a recording session from Wynton Marsalis MIDI files.

Eden Prairie

• Initially joined the MakeMusic Team to provide technical support to customers using the company’s products.
• Developed and edited creative content for SmartMusic and provided technical support to customers.

Miami

• Recruited to direct on-board music programs across 10 different venues and comprised of 33 musicians for numerous ships, including inaugural sailings and special events.
• Defined, created, and implemented a new timecard policy for fleetwide musical entertainment crews.