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An accomplished Sales Professional with over 10 years of sales experience, 8 years selling digital /online solutions, and 1 CPG experience.Summary: Possess an expertise developing new business through lead generation to build a pipeline of prospects through cold calling and referrals. Met with clients negotiating win/win propositions, account management, and field sales. Ability to interface with product developers and engineers to ensure products and sales agreements meet client expectations. Analyzing data to determine sales trends. Have a track record of success building relationships with upper management of Fortune 500 companies and consistently exceeding sales quotas.Specialties: Technical: Hoover’s, One Source, JoinMe, GoToMeeting, Excel, Word, Power Point, Sales ForceAnalytical: Analyzing Google Analytics, Nielsen, Media Metrix, Scarborough, IRI, Spectra data
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Senior Account ExecutiveInternet Brands Jan 2012 - PresentEl Segundo, Ca, UsNew Business. Digital Media Sales. -
Territory Sales ManagerCampbell Soup Company Jan 2010 - Aug 2011Executed fact-based selling to build relationships with district management driving sales and increasing distribution volume of Campbell’s products. Managed $5 million territory with 100 accounts strategically identifying opportunities to maximize sales. Key Accounts: Walmart, Kroger: Ralphs & Food 4 Less, Safeway: Vons, and Stater Bros.Accomplishments: • Conducted presentations with District Managers to sell in promotional programs; meeting 5 of 6 drive period goals 2010-2011.• Increased Walmart sales within my market 112%, 2011.• Received ‘You Make a Difference Award’ for leadership and sales execution, 2011.• Leadership: As a point person, analyzed syndicated data (IRI, Spectra, Dun Humby, Retail Link) to identify sales opportunity and create sales presentations for the Northern and Southern California sales teams to increase sales. Monitored competitor and business trends.
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Account Executive - Careerbuilder.Com / La TimesTribune Company Sep 2005 - Aug 2009Chicago, Il, UsSold digital media interactive solutions online, video, as well as print. Prospected for new business through cold calling and referrals; met with clients to close contract proposals; developed a sales pipeline; and grew sales territory to $1.1 million expanding to it to over 800 accounts. Analyzed ROI of online advertising campaigns. Key Accounts: Pratt & Whitney, Securitas, Las Vegas Market, Wilson, Beverly Hills Hotel, Frito Lay, Standard Parking, and General Mills.Accomplishments: • Received 2007 Classified Outstanding Sales Performance Award, largest territory expansion.• Received ‘Goal Achiever Award’ for exceeding sales goal, 2007. • Executed most sales appointments in 2006; most sale orders, 2007; and increased new business sales 25%, 2009 Q1-Q3. -
Account Manager - Software SalesAmerican Labelmark Jan 2001 - Jul 2005Chicago, Il, UsDeveloped new business through cold calling and referrals; and maximized sales by identifying high value opportunities. Sold online government regulation solutions through consultative selling of: OSHA, EPA, DOT, and IATA. Supported execution of new product launches through beta testing and provided product training.Key Accounts: Hitachi, Colgate-Palmolive, Duke Energy, Barr Labs, Transocean Offshore Drilling, Turtle Wax, and Shell.Accomplishments:• Exceeded sales goals by an average of 120%, 2003 and 2004.• Recorded the highest renewal sales rate average on team at 83%, 2003 and 2004.• Successfully grew client base from 200 to 1000 customers.
Fred Ford Skills
Fred Ford Education Details
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University Of WashingtonMaterial Science And Engineering
Frequently Asked Questions about Fred Ford
What company does Fred Ford work for?
Fred Ford works for Internet Brands
What is Fred Ford's role at the current company?
Fred Ford's current role is Senior Account Executive.
What is Fred Ford's email address?
Fred Ford's email address is fl****@****hoo.com
What is Fred Ford's direct phone number?
Fred Ford's direct phone number is (310) 280*****
What schools did Fred Ford attend?
Fred Ford attended University Of Washington.
What skills is Fred Ford known for?
Fred Ford has skills like Account Management, Online Advertising, Lead Generation, New Business Development, Sales Operations, Sales, Cold Calling, Digital Media, Sales Presentations, B2b, Salesforce.com, Sales Process.
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