Fred Frey Email & Phone Number

Calgary, Ab, Ca

Calgary, Canada Area

Regional Sales Manager / National Account ManagerRegional Sales Manager responsible for developing the Cavendish Farms retail branded and private label frozen potato business at key National and West accountsManage relationships and business partnerships with Costco Canada (National/Regional), Giant Tiger and all Western Canadian key accounts including Save On Foods and Federated Coop.Involved in annual joint business planning.Negotiate new item listings, new product development, trade spend and promotional planning with each individual Cavendish Farms customer.Work closely with customer and Cavendish Farms demand planning and logistics teams to ensure case fill and delivery expectations are meet.

Calgary, Canada

Customer Development Team Leader 2009 – 2014• Regional sales manager leading the Nestlé account team calling on Sobeys West (including Thrifty Foods) which included hiring, coaching and training of team members as well as managing multiple categories• Responsible for developing the Nestlé Canada Business plans at Sobeys across multiple categories (Sales of ~$40 Million annually across multiple categories Confectionery, Beverage, Coffee, Frozen Foods, Ice Cream etc.)• Consistently achieved and exceeded sales targets• Ongoing collaboration with multiple operational units to achieve mutually beneficial goals and objectives• Successful in negotiating major ice cream warehouse transition with Nestlé Canada Inc. and Canada Safeway• Provide coaching and direction to Nestlé team calling on Sobeys West• Successful in negotiating trade spend programs and business development strategies that are mutually beneficial to Sobeys West and Nestlé Canada Inc.• Planning and forecasting to provide profitable and predictable results• Develop selling strategies for Nestlé field team to maximize Nestlé categories within the Sobeys and Thrifty Foods Banners.• Passion for coaching – have lead the Sobeys West account team for the past 5 years, mentor for numerous Junior Customer Development Managers.

Calgary, Canada Area

Customer Development Manager (Key Account Manager) 2000 – 2009• Responsible for developing the Nestlé Canada Business plans across multiple categories (Confectionery, Beverage, Coffee, Frozen Foods, Ice Cream etc.) within Key Accounts• Managed Nestlé Canada Inc business relationships with multiple Grocery and Convenience banners in Western Canada (Sobeys West, Loblaws (Westfair), Canada Safeway, Federated Coop, 7-Eleven, Mac’s Convenience Stores, Shell, Husky Energy, Chevron)• Secured multi-year preferred business agreements with national retail and Food Service customers (Westfair Foods, Canada Safeway, Shell Canada, 7-Eleven Canada, Mac’s Convenience Stores)• Provided leadership in developing merchandising and promotional strategies in both Convenience and Grocery channels (Developed POS and Plan-o-grams for Nestlé Ice Cream Convenience Nationally, created selling tools for field reps etc.) • Category advisor for ice cream category at Canada Safeway (SCOP) and the Nestlé Convenience Program.• Consistently meet and exceed sales targets and execute strategic sales initiatives• Introduced new and innovative methods of merchandising and promoting branded products focusing on customer needs and company objectives• Developed national point of sale materials to create consumer awareness to the ice cream category

Calgary, Canada Area

Managed a variety of key accounts in the Convenience channel and Food Service.Responsible for negotiating exclusive long term soft drink agreements with the University of Calgary, Southern Institute of Technology and Mount Royal College (University).Managed Full Service Vending program in the Calgary market.Responsible for managing a geographic area in the Calgary market consisting of a variety of customers (restaurants, Grocery Retail, convenience and Food Service).

Special event planning and coordination

Varsity team)

Bachelor Of Physical Education (Kinesiology), Kinesiology And Exercise Science

Broadcasting Diploma, Communication And Media Studies

Activities and Societies: Men's Basketball Team