Fred Hess Email & Phone Number

Knoxville, Tn, Us

Smarketing, LLC is a new concept; a hybrid evolving from the skill sets of its creators to become something greater than its individual parts.A full service marketing firm with a twist, we've combined experienced business strategists with top tier creatives and extra-disciplinary professionals in order to provide maximum impact—and maximum value—to our clients. From helping you analyze your business' strengths and weaknesses, to refining your brand identity and more effectively engaging with your target audience, we have you covered. Need collateral items, a modern, compelling web presence or even a mobile app developed? No problem…we can handle that for you as well.

Oak Ridge, Tn, Us

I am responsible for the overall branding, marketing and communications for the organization. This will involve maintaining and enhancing the Tech2020 brand, launching any new organizational initiatives to the East Tennessee region and working with client entrepreneurs to successfully help bring their product and/or company to the marketplace.

Knoxville, Tn, Us

● Establish, maintain and manage departmental budget and marketing calendars. ● Manage all trade shows, events, and related activities.● Leverage strategic sales and marketing partnerships to expand product capabilities, increase market awareness and drive sales growth across industry sectors.● Responsible for hiring, training and development of departmental team. ● Coordinate all required market research, manage related vendor relationships and ensure consistency across all communication channels.● Created and established RealFocus brand for introduction to national real estate market.● Recruited and established a sales channel partnership with the Pittsburgh Post Gazette resulting in sales of VIC products across multiple markets.● Created and established VIC HUB brand for introduction to national retail, manufacturing and public service markets.

● Total P&L and operational responsibility.● Devised, directed, and implemented every aspect of company: market analysis, sales/marketing strategy, account management, development of sales, and direction of promotion, advertising, financial forecasting and human resources.● Developed branding for new ZBar product for multi-national Gerdau Ameristeel account.● Named as a Top 5 Marketing Company in East Tennessee in the Knoxville News Sentinel Book of Lists by increasing revenues over 3 year period by 500%.● Received small business marketer of the year by Tennessee Small Business Association (SBA) by partnering with the Tennessee Small Business Development Center (TSBDC) to develop and conduct small business marketing seminars.● Expanded company footprint by establishing satellite office in London, KY increasing staffing by 43%.

● Established, maintained and managed departmental budget and marketing calendar. Total increase in revenues of 500% during four year tenure within set budget. ● Managed all trade shows, annual conventions, events, users groups, and related activities.● Leveraged strategic sales and marketing partnerships to expand product solution capabilities and increase market awareness. Successfully negotiated contract with Price Waterhouse Coopers to obtain HIPAA compliance courseware and market to healthcare industry that resulted in new revenues in excess of $1 million. ● Successfully introduced NetLearning University product to healthcare marketplace generating $100K of annual revenue. ● Worked collaboratively with Sales Managers to draft and execute cost-effective lead generation campaigns and rollout programs. Established lead generating telemarketing program that resulted in an increase in sales pipeline of 300%● Created and implemented company Product Development Team. ● Built and maintained a marketing database to track and measure results of marketing and communication programs. ● Coordinated all required market research, managed related vendor relationships and ensured consistency across all communication vehicles.● Responsible for training and development of marketing manager and marketing coordinator.