I am a dynamic strategic researcher, marketing advisor, and business writer with experience on both the client and supplier sides. Specialize in distilling revelatory insights from disparate data and translating these into concrete programs and policies. Wide-ranging experience in multiple categories, particularly strong in B2B, financial and business services, corporate reputation, and new product development.I recently completed a book on "Storytelling and Market Research, a Practical User Guide" to be released in the fall of 2021. The book explains the inherent pwer of story and storytelling, and provides concrete ways in which this power can be harnessed in both research reports and presentations.Accustomed to leading and motivating a team of research professionals to maximize their impact on the successful realization of all activities. I work as a true partner with clients to assure their basic objectives are met and expectations exceeded. Skilled writer and editor of all types of business and other material.Recognized expert on global research, and keen observer of emerging trends in the industry. Have presented many papers on this subject at ESOMAR and other events. Served as Vice-President and Council member of ESOMAR, the global research professional association, helping enhance the relevance of that organization in a rapidly evolving environment.A leader in providing training to research professionals in the areas of insight identification and utilization, and the incorporation of storytelling techniques in presentations. Have recently led workshops on these topics for my own clients, and under the auspices of the AMA and ESOMAR.Recent professional activities include:-- Conducting on-line webinars on report writing, presenting, and writing research proposals-- Proposed a new typology for market research, Feb. '17 Quirks. Presented at IIeX in Atlanta, June '18.-- Article on 10 Heresies in Market Research, Nov. '17 Quirks-- Wrote two modules for the University of Georgia's on-line Master's in Market Research course.-- Presented papers on the CMO perspective on the impact of globalization on the corporate marketing function, and on the future of research at ESOMAR Congress and The Market Research Event.I am available on a project, consulting, or contract basis, and can be reached at fred@consilienceresearch.com.
Listed skills include Segmentation, Business Modeling, Debit Cards, Financial Services, and 16 others.