At the end of the day, perhaps we could be totally radical and condense our job description into one simple task:Provide a meaningful, emotional experience for our client that gives them products and services that are suited to and relevant to them.This can only be accomplished from a position of trust and, in order to generate that trust, we know what we have to do. Here are some that are personally important to me: 1.Be authentic 2.Inspire our clients to action 3.Reward our clients on an emotional level 4.Work with integrity and honesty 5.Continually strive to improve 6.Photograph with our hearts, not just our eyes