My experience with entrepreneurship began in the early 2010's when I started doing business competitions in High School (as part of my school's DACA club). I was fascinated by how branding can be the deciding factor between a good or a great company. After working in the advertising industry, I began to notice how few companies offered a solution worthy of creating a great brand for. So, I set out to fill this gap. In 2015, I made my first foray into owning a business, Findaway Coaching, helping a mentor of mine, who was an expert in communication, NLP, and ontology, to provide a better coaching experience. We would help local business owners reach higher potentials and create better businesses. What began as a coaching service company eventually switched to an accountability partner service startup, Findaway. 
Today, Findaway helps empower a person’s right to act on what makes them most fulfilled.We empower more actions by making our products/services a joy to use, reliable, and “idealistic” by design. We created a new market and platform business model designed to empower more individual actions. We launch our platform in the fall of 2022.