Fred Smuda

Fred Smuda Email and Phone Number

Revenue growth consultant, marketing strategy, marketing/sales alignment, emotional branding and marketing research @ ResearchLink Partners
Fred Smuda's Location
Fort Worth, Texas, United States, United States
Fred Smuda's Contact Details

Fred Smuda work email

Fred Smuda personal email

n/a

Fred Smuda phone numbers

About Fred Smuda

Marketing programs are most successful when the product, communications and customer service strategies work together to create an emotional bond with the customer. Emotional branding is the only source of sustainable competitive advantage. Our work helps determine how to create lasting customer bonds to drive acquisition, loyalty, referrals and resistance to competitive pricing pressure.

Fred Smuda's Current Company Details
ResearchLink Partners

Researchlink Partners

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Revenue growth consultant, marketing strategy, marketing/sales alignment, emotional branding and marketing research
Fred Smuda Work Experience Details
  • Researchlink Partners
    Managing Partner
    Researchlink Partners Jan 2001 - Present
    Fort Worth, Tx
    ResearchLink Partners was founded on a simple vision - put the marketing back into marketing research. Good research must drive our clients' profitability and we believe that good researchers must first be good marketers. Our collective experience is from the client, agency, supplier and consulting sides. Recommendations from research insights always provide clear direction for marketing and communications program development and implementation. We use predictive modeling to provide ROI-based decision tools for new product development, positioning strategies, product quality initiatives and more so that clients can easily prioritize decision making based on accurate cost/benefit analysis.
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  • Marketlink
    Partner
    Marketlink 1997 - 2001
    • Database marketing company providing customer acquisition, retention and loyalty programs to the financial services, telecom, retailing, healthcare and home furnishings industries.• Also supported database management, new product forecasting and sales force acquisition and retention for several MLM companies.
  • Yankelovich Partners
    Director
    Yankelovich Partners 1994 - 1997
    • Opended Dallas branch office and provided both strategic research services and Yankelovich Monitor Guidance for F500 companies in the region.
  • The M/A/R/C Group
    Svp
    The M/A/R/C Group 1983 - 1994
    • Custom marketing research supplier responsible for clients in the retailing, consumer packaged goods and financial services industries. • Thought leader to help convert company from a field and tab orientation to value-added analytic and consulting services.• Also co-founder of the company's marketing consulting practice.
  • Ackerman Mcqueen Advertising
    Marketing Director
    Ackerman Mcqueen Advertising 1981 - 1984
    • Full service advertising and marketing services agency for clients in the hospitality, apparel, beverage, food and retail category. Responsible for developing marketing and advertising strategy.
  • Dmb&B
    Account Executive
    Dmb&B 1977 - 1981
    • Account Executive for Michelob Light advertising account responsible for brand strategy through creative and media buying process.• Organizaed various brand promotions events including women's and men's professional tennis tournament series and national flag football tournaments.
  • Burke Marketing Research
    Account Executive
    Burke Marketing Research 1972 - 1977
    • Develop and execute marketing research projects for P&G, Heinz, and Ortho Pharmeceuticals

Fred Smuda Skills

Marketing Research Market Research Segmentation Analytics Strategy Customer Insight Marketing Strategy Marketing Advertising Competitive Analysis Consumer Behaviour Management Positioning Market Analysis Integrated Marketing Marketing Communications Pricing Digital Marketing Strategic Planning Brand Management Quantitative Research Market Planning Advertising Research B2b Brand Development Brand Architecture Customer Acquisition Qualitative Research Database Marketing Focus Groups Marketing Management Direct Marketing Online Marketing Competitive Intelligence Fmcg B2b Marketing Thought Leadership Online Advertising Forecasting Business Insights Product Development Consumer Insight Shopper Marketing Strategic Communications Ethnography Multi Channel Marketing Product Innovation Consulting Data Analysis

Fred Smuda Education Details

Frequently Asked Questions about Fred Smuda

What company does Fred Smuda work for?

Fred Smuda works for Researchlink Partners

What is Fred Smuda's role at the current company?

Fred Smuda's current role is Revenue growth consultant, marketing strategy, marketing/sales alignment, emotional branding and marketing research.

What is Fred Smuda's email address?

Fred Smuda's email address is fr****@****ers.com

What is Fred Smuda's direct phone number?

Fred Smuda's direct phone number is +121422*****

What schools did Fred Smuda attend?

Fred Smuda attended University Of Illinois At Urbana-Champaign.

What are some of Fred Smuda's interests?

Fred Smuda has interest in Civil Rights And Social Action, Environment, Human Rights.

What skills is Fred Smuda known for?

Fred Smuda has skills like Marketing Research, Market Research, Segmentation, Analytics, Strategy, Customer Insight, Marketing Strategy, Marketing, Advertising, Competitive Analysis, Consumer Behaviour, Management.

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  • Fred smuda

    Fred smuda
    Mestre Dos Noviços Na Oblatos De São Francisco De Sales
    Bay Village, Oh
    1
    gmail.com
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