As the Marketing Lead at TrailBuilt Off-Road, I oversee the strategy, execution, and growth of our online and offline marketing campaigns. With a BA in Marketing from Lakeland University and over 7 years of experience in the off-road industry, I have developed a deep understanding of the needs, preferences, and behaviors of our target audience. I leverage my skills in marketing, social media marketing, brand development, and creative direction to create engaging and impactful content, promotions, and events that showcase our products and values. I also collaborate with our partners, influencers, and media outlets to increase our brand awareness, reach, and loyalty. In my previous roles, I have successfully led marketing teams at Trailbuilt Off-Road, Anthem Off-Road, Function Powersports, where I helped launch new products, generate leads, and grow sales. I am passionate about delivering exceptional customer experiences and driving innovation in the off-road space.