We support innovation in the broadest sense, so both the expansion of the existing business as well as the creation of new business. We are able to support the whole family as well as the individual members within the family.We can offer interim management as well as hands-on support, coaching and workshops/training. Our toolbox contains many innovation & entrepreneurial tools & models, including business modeling, lean start-up and effectuation.Our clients are both corporates as well as start-upsOur areas of expertise are:Innovation Family Planning. Defining the right balance in your innovation portfolio between existing and new businessOrganizing the innovation family. Implement the right set-up and way of working required for the whole family as well as for the individual membersBusiness Model Innovation. Create new dynamic business models showing the rationale of how your business creates, delivers, and captures valueAccelerating new business. Survive puberty by co-creating the market and scaling your business together with partnersBusiness Validation. Use a venture development framework to evaluate your innovation family as well as the individual membersThink & Act as Entrepreneurs. Use a set of decision-making principles, used by entrepreneurs to rapidly sense, act and mobilize in situations of uncertainty (effectuation)Innovation performance management.Have a performance management system in place that is tuned to the specific needs of the different innovation family membersThe entrepreneurial toolkit. Use a set of tools to translate customer insights into value propositions and business models and to build partnerships for co-creating the market and to accelerate, applying the principles of lean start-up and effectuationWebsite: www.innovation-family.com

Supporting companies in creating growth by innovating their businesses using business model innovation, better understanding customer needs and behaviour using behavioural economics and learning from the ways of working of entrepreneurs as described by effectuation.

Effectuation-Intelligence Netherlands is part of a worldwide network of (Corporate) Effectuation experts.We are focused on delivering corporate entrepreneurship knowledge and experience to facilitate your organization in a mission-critical task: achieving growth opportunities under uncertainty. Our Corporate Effectuation body of knowledge originated out of ground breaking research by Prof.dr. Saras Sarasvathy under supervision of Nobel price winner Herbert Simon in 2001. Effectuation-Intelligence Netherlands is part of De Beukelaar Groep.

Leading the Seaborough group in inventing, developing and commercializing groundbreaking innovations for the lighting industry.

- Developing the Innovation strategy for Research, IP&S, Innovation Services and Incubators- Created and implemented common innovation processes across Philips and metrics as Philips Business Process Owner Idea to Market in ‘Accelerate’- Supported Innovation across Philips, cross functional (R&D, Marketing, Strategy, Supply management) way of working and metrics across Philips. Benchmarking innovation performance- Developed, creating a common way of managing and diagnosing new businesses (based on Bell Mason framework), including innovation curriculum and tools for business modelling, portfolio management, scenario and risk analysis, performance measurement and valuation. (~ 75 ventures in Divisions, 3 Incubators, Research and Countries).-Introduced end-user driven and Open innovation, granularity of innovation, supported New Business development /Corporate Venturing, Bell Mason fellow- Established Innovation governance for Philips,

-Global Business responsibility Magnetic Resonance Imaging- 900 employees (industry in Netherlands, USA, Finland)- Major achievements: Sales growth to € 700 million (doubled in four years), Market share 24% (coming form 13%), Generic growth (€250 million) through introduction of new product/solutions and successful innovation strategy, Acquisition and integration of a competitor (€ 100 million sales).

- Business responsibility for LCD display and sensor business in joint venture with Sagem (F), Thomson (F), Merck (D), later with Hoshiden (Japan) and LG (Korea)- Annual turnover €25 million; 2 production factories, marketing and sales R&D; 540-350 employees- Realisation of new joint venture with Japanese partner (successful transfer of production technology. Product sales by Japanese partner, start of LG Philips LCD collaboration)- Major improvement of financial results, a.o. by reducing Costs of Organisation with 50% and reduction of staff from 540 to 350.

- Group of 40 - 60 scientists and engineers working on Si technology equipment (eg steppers which became ASML) and CMOS technology (eg embedded memories)- Building relations and setting up co-development with suppliers of equipment and materials - Establishing joint research projects with European (Siemens, Thomson) and Asian (TSMC) competitors- Subcontracting of research with external international research institutes