Fred Whiting Email and Phone Number

I will teach a graduate-level course in Media Culture in January and February 2016..

I teach online courses in Public Relations Theory, Communication Theory, and Mass Communication Theory for undergraduates.

I taught a strategic communications course for undergraduates.

I taught a graduate level course on public relations writing.

I taught undergraduate courses in Public Relations Campaigns and PR Writing. .

I taught a graduate-level course in Writing for Public Communication..

As a strategic communications associate at Booz Allen Hamilton, I helped government agencies identify and address their strategic communications needs. Delivered exceptional results by effectively promoting launch of U.S. Army Experience Center, working closely with PR agencies on event garnering widespread media coverage, including the Associated Press and the Fox News Channel. Noted for in-depth market research and planning effective media relations campaigns from the ground up. Reviewed news items related to another client’s subject field, developing crucial knowledge base in psychological health problems affecting the military such as PTSD and mild traumatic brain injury. Demonstrated commitment to fostering talent through working with Mentoring Committee. Developed well-received blog, “The Marketing of Ideas: Some Thoughts on Public Relations and Communications.” Built lasting client relationships, garnering praise for in-depth understanding of military issues and unique media relations challenges.

Developed and implemented strategic approach to communicate the value of volunteering for this 100+ staff major volunteer organization. Directed all media relations and outbound communications programs. Advised President/CEO and other spokespersons on communication strategy. Worked successfully on communication campaigns involving Capital One, the Disney Corporation, Polo/Ralph Lauren, Target and USA Weekend. Generated more than 7,000 media placements in one year.

As Publications Director for the National Sleep Foundation, I wrote and produced all of the organization's publications, including a quarterly tabloid-size newsletter (26,000 circulation) and weekly e-newsletter (15,000 subscribers). I managed organization’s Web site, www.sleepfoundation.org, generating 3-5 million hits monthly, and doubled size and circulation of quarterly newsletter leading to special branded editions for three major corporations. The newsletter, annual report and PR toolkit won three major awards.

As Senior Media Relations Specialist, I provided PR consultation to law firms and legal industry stakeholders in order to help them achieve their strategic commmunication objectives. I collaborated with publicists to promote attorneys as third-party experts on various legal issues, and I coordinated interview opportunities for lawyers with major media outlets, including newspapers, magazines, television/radio networks, and the Internet. I also oversaw and provided training to entry-level publicists regarding effective pitch methods.

Managed seven personnel, two PR agencies, and budgets exceeding $825K. Supervised program coordination addressing external promotion, internal communications, cultural/ethnic diversity, and an exhibit program. Collaborated with senior management to identify communication objectives and implement PR programs to various audiences. Initiated construction of the first Web site; managed its content. Organization earned four national awards for advertising campaigns, its Web site, and a PSA on the Americans with Disabilities Act.