Yi Hsieh C. Email & Phone Number

Taiwan

Taipei City, Taiwan

Taipei City, Taipei, Tw

Taipei City, Xinyi District, Tw

Spearheaded business model transformation and executed a successful rebranding strategy, driving measurable growth and enhancing brand perception for fundraising.

Taipei City, Taipei, Tw

Head of Marketing and team lead of market making, exchange, and liquidity infra businesses.

Mahé, Sc

• Spearheaded the global branding and public relations strategy, enhancing the company’s international presence. • Drove global user acquisition, significantly increasing market penetration and user base. • Directed product marketing efforts, substantially boosting revenue generation. • Expanded international social media and community engagement, fostering a strong, interactive online presence. • Led marketing technology and intelligence initiatives, optimizing data-driven strategies. • Managed global media investments, improving brand reputation and stakeholder trust.

北京, 北京, Cn

• Led brand strategy and restructured architecture for fintech, inclusive finance, wealth, and asset management. Launched “Herivest Family Office” for high-net-worth clients. • Drove wealth management growth, achieving an 80% increase in AUM and 180% boost in sales efficiency. • Initiated omni-channel marketing campaigns for client acquisition and sales, covering fixed income, venture capital, private equity, mutual funds, insurance, and family office services.

London, England, Gb

• Developed marketing campaigns for retail products including insurance, credit cards, mutual funds, deposits, and FX. • Managed paid, owned, and earned media to enhance digital experience across retail, SME, and CIC sectors. • Led social media, content marketing, SEO/SEM, Google Analytics, and media investments. • Launched “Here For Good” global branding campaign in China, aligning with APAC and global strategies. • Built cross-functional teams to implement digital strategy in China.

St Paul, Mn, Us

• Developed a 3-year China brand plan, aligning 12 sub-brands with overall strategy.• Led marketing projects across 33 BUs for market entry, penetration, new product launches, and demand generation (B2B & B2C).• Key contributor to 3M’s e-commerce growth from $80M to $200M in 3 years.• Managed digital marketing initiatives on platforms like Taobao, JD, Tmall, and Amazon.

New York, Ny, Us

Developed and executed strategies to lead business development, pricing, relationship building and all matters related to revenue generation. Setup brand strategy project and pitched clients from leading 1000 companies in banking, real estate, beverage, e-commerce, and IT industries.

New York, Ny, Us

Developed a marketing plan for VPOS product to enter western European market. Assessed and analyzed its value chain, market potential and profitability in 3 years.

Taipei, Tw

• Developed and executed media relations strategies: organized press conferences, drafted press releases, and managed PR activities. • Trained clients’ brand owners, PR teams, and CEOs on crisis management in PR. • Planned and executed PR and integrated marketing communications for clients including Ford, Subaru, BMW, AMD, Microsoft, HP, and Adobe. • Led digital marketing campaigns: website design, creativity, advertising, and SEO/SEM on platforms like Google and Facebook. • Innovated social media marketing and Word-of-Mouth analysis for PR, CRM, and sales.

Master Of Business Administration - Mba

Ba, Journalism, Mass Communications