Freda Hui-Hua Hsu Email & Phone Number

Taipei City, Taiwan

• Developed brand growth strategy by driving digital-focused brand equity, category focus, pricing, cross-channel presence. Collaborated internally with Sales, EC, Finance, Supply teams. Reversed the brand sales value to.
• Built an online new users acquisition program. Developed puppy & kitten new user acquisition online & shelter programs to gain 1st party data. Create +5,000 new traffic & 17% repurchase rate to EC channel.
• Introduced & led category vision workshop by… Show more
• Introduced & led category vision workshop by strategically partnering with the key account (Wonderpets). Gained offline & online premium presence. Sales value grew +245% YoY.
• Facilitated Asia Science Diet wet product portfolio strategy. On behalf of the region marketing team, to develop & present an Asia portfolio strategy. Successfully gained NP launch priority in 2023.
• Asia you can make a difference award - Puppy & Kitten online activation Show less

Taipei City, Taiwan

• Led cross-function team of 10 to have successful Science Diet relaunch transition. Managed all aspects of the IMC including event, promotion, and shelter partnership.
• Built a digital Science Diet brand equity campaign to successfully increase brand awareness. Based on Youtube brand-lift study: a relative lift 54% on brand recall, a relative 19% on brand consideration. Shelter video.
• Renewed official website… Show more
• Renewed official website contents to create more traffic to the site.
• Short-term assignment as regional science diet brand manager to guide other territories (i.e. Malaysia, HK) to leverage regional plans and marketing assets
• Led crisis management plans & executions. Effectively communicated voluntary recall messages via the website, FB, and call center.

Taipei City, Taiwan

• Contributed and implemented Hill's Taiwan "Go to market plan" from scratch. Continuously increased prescription diet brand sales volume every year by +18%. (2014-2018)
• Introduced & developed global brand professional endorsement programs to Taiwan, including staff feeding, sampling, puppy & kitten. Significantly increase brand usage & recommendation. Gained back the #1 brand.
• Managed to expand product assortments &… Show more
• Managed to expand product assortments & caught up with the market trend. Successfully launched new products, including wet, c/d stress, k/d mobility to catch up with local market trends & build brand innovation image..
• Built online veterinarian staff feeding platform to increase efficiency & trim down operational cost by 250%
• Implemented & monitored events, promotions, socials (FB & KOL) Show less

Taipei City, Taiwan

• Skin79 BB cream & FaceQ PM
• Led FaceQ brand re-positioning including brand identity to increase brand awareness & consistency. Developed pillar products – Hand and Foot Masks category brought +50% additional sales, Climbed up to AC Nielsen No. 10.
• Expanded distributions to Shanghai, HK, Singapore, Canada & contributed 7-figure sales revenue to the company.
• Coordinated and supervised execution process (ATL & BTL) which involved co-working with various vendors and… Show more Skin79 BB cream & FaceQ PM
• Coordinated and supervised execution process (ATL & BTL) which involved co-working with various vendors and channels i.e. Watsons and Cosmed sales teams.
• Co-work with celebrity – Jolin for local marketing materials and PR events. Show less

New Taipei City, Taiwan

• Participated in Sloggi & BDS young fashion brands management. Reformed BeeDees creative assets, brought +50% new traffic to the brand & sales revenue.
• Coordinated and supervised execution process (BTL materials & consumer events) which involving co-working with vendors and different functions i.e. visual and sales teams, PR, e-commerce
• Communicated with Sloggi Regional to facilitate local adaptation and products design inputs. NP- recycled plastic bottle underwears event engaged… Show more
• Communicated with Sloggi Regional to facilitate local adaptation and products design inputs. NP- recycled plastic bottle underwears event engaged with customers & consumers which stimulated the sales to reach 100% KPI.

Taipei City, Taiwan

• Covered FamilyMart private fresh food label brand & IMC campaign
• Led IMC strategy & execution. Collaborated cross-functions, agencies, vendors to reach successful communication objectives. Successfully built bread brand "Super" for FamilyMart with a 6P strategy. Helped to beat the.
• Executed in-store promotion. Assisting "good god premium promotion" to reach historically high sales performance.
• Introduced Japan… Show more Covered FamilyMart private fresh food label brand & IMC campaign
• Introduced Japan FamilyMart fresh food best selling products & innovation process model to Taiwan.
• Conducted Taiwan fresh food market research & monthly consumer insights, competitor dynamic, food trend reports. Show less

Taipei City, Taiwan

• Clients: Loreal-Biotherm, Fidelity
• Executed and monitored IMC campaigns, including TVC, Print (KV shooting with celebrity), promotion, media. Helped Biotherm successfully launch NP-body shaping cream and gained regional recognition.
• Coordinate with internal teams to develop creative solutions timely for clients.
• Best employee of the year: enthusiastic accompanied by positive energy and reliability.
• Won internal Account team-best plan award

Master Of Arts (Ma), Advertising And Marketing

Bachelor Of Arts - Ba, Diplomacy