Freda Yuin

Freda Yuin Email and Phone Number

Co-founder and CEO @ WhiteLabel PR
Singapore
Freda Yuin's Location
Singapore, Singapore
Freda Yuin's Contact Details

Freda Yuin personal email

n/a
About Freda Yuin

Proud to share that WhiteLabel PR was awarded the Silver Award for Best Use Of Niche/Micro Influencer. We were also shortlisted in five categories at Marketing Interactive's PR Awards 2022, including PR Team of the Year and PR Champion of the Year.With a passion for new-to-market lifestyle brands and products, it has been a pleasure working with some of the most prominent brands including BHG Singapore, CapitaLand, Decathlon, foodpanda, GR.iD, HUGO, Lendlease and more.I am equally driven to raise the profiles of emerging and homegrown labels and fly the Singapore flag up high, we've had the wonderful opportunity to work on the launch of Design Orchard and represented them in its first year. I'm also proud to represent local labels such as Bycanary, Calla Lily Fine Jewellers, Carrie K., and Visual Mass just to name a few. In support of communications partners such as Mercury PR and Saffron Communications, I have had the opportunity to represent labels such as SHELL Aviation, Violet Oon Singapore, Stonehenge, and YouthX Festival Singapore 2018.Moving forward, WhiteLabel PR seeks to give back via meaningful engagements such as SG Enable's I'M ABLE Gift Market 2019.The best part of my job? Undoubtedly the relationships I've forged with clients, media, and KOLs alike.

Freda Yuin's Current Company Details
WhiteLabel PR

Whitelabel Pr

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Co-founder and CEO
Singapore
Employees:
10
Freda Yuin Work Experience Details
  • Whitelabel Pr
    Co-Founder And Ceo
    Whitelabel Pr
    Singapore
  • Whitelabel Pr
    Co-Founder / Ceo
    Whitelabel Pr Dec 2016 - Present
    Singapore
    http://whitelabelpr.com.sg/https://www.facebook.com/whitelabelprsg/https://www.instagram.com/whitelabelpr/ At WhiteLabel PR, we support independent labels and small businesses with their Public Relations needs. We believe in building relationships, with the brands we work with, and the media. WhiteLabel PR also supports fellow PR agencies on a project basis. The manpower crunch is felt by all, especially in manpower-intensive services sector like public relations. WhiteLabel PR is delighted to support with account management and media relations expertise, and help maintain your agency's record of excellence. Agencies we've worked with include:Mercury PRSaffron Communications160 WorksBullet PR Access Communications Adlib Communications
  • 160 Works
    Pr Consultant In Partnership With 160 Works
    160 Works May 2016 - Present
    Singapore
    Committed to raising the profiles of emerging and homegrown labels. Recognizing that there is a gap in the industry for PR and social media services for emerging and homegrown labels, I am hoping to address that gap with a more flexible working and payment structure. Clients include:- Deboneire- Lamch & Co- Visual Mass- Gramercy Music
  • Five Five Korea
    Head Of Public Relations
    Five Five Korea Aug 2016 - Mar 2017
    Singapore
    I am honoured to lead PR activities and initiatives for the first Singapore-based Korean multi-label boutique set to open in 2017.
  • Hill+Knowlton Strategies
    Marcomms Manager
    Hill+Knowlton Strategies Dec 2015 - May 2016
    Singapore
    In this role, I manage and work with teams working on a number of high profile regional accounts. Clients range from retail, beauty, tech to government institutions including Mandarin Gallery, Reebonz, Nikon Regional, GlaxoSmithKline, Christie's Auction House, Aston Martin and National Library Board. Providing strategic marketing and PR communication plans for implementation across markets.
  • Mercury Pr
    Assistant Pr Manager
    Mercury Pr Dec 2013 - Dec 2015
    End-to-end account management of fashion and lifestyle brands which involves pitching for new accounts, establishing PR strategy for new launches, developing press kits, media pitching, media monitoring, events management, influencer management, PR launch and marketing efforts for new to market labels. These accounts include, - Atelier Swarovski (Art & Design, CSR, Fashion, Jewellery, Stage and Screen) - BIMBA Y LOLA - byCanary (Multi-label Accessory Boutique co-owned by Lum May Yee) - Cogito - Cath Kidston - Daniel Wellington - H&M - Lamch & Co (Multi-label Fashion Technology/Gadget Boutique co-owned by Lum May Yee) - Matthew Campbell Laurenza - Pandora - Joe & The Juice (slated to launch in 4th Quarter 2015)- Xeitgeist Entertainment Group
  • Singapore Infocomm Technology Federation
    Senior Operations Executive
    Singapore Infocomm Technology Federation Aug 2012 - Oct 2013
    Project Management of- Conference attended by an approximate of 500 industry guests- Industry driven awards ceremony (SiTF Awards)- Organising Singapore Pavilions at local and overseas tradeshow, i.e. Microsoft WPC 2013, Enterprise IT, Internet Show, Governmentware etc…- Application and implementation of IE Singapore's IMAP funding- Infocomm Leaders Golf- Professional Training Courses- CSR activities (In collaboration with Health Promotion Board)- Government Dialogue Sessions- Event Strategy and Planning - Garnering Sponsorship for industry lead events- Corporate Secretariat Services
  • Singapore Business Federation
    Executive
    Singapore Business Federation Mar 2012 - Aug 2012
    Project Management of– Conference attended by an approximate of 500 industry guests– Industry driven awards ceremony (Singapore Sustainability Awards)Corporate Communications – Emcee– Speech Writing – Drafting Press Release– Corporate Communications– Editor– Moderating Official Website (www.bcm.org.sg)– MarketingOther– Well-versed in Business Continuity Management (SS540:2008)– Attended the Business Continuity Management Course by BCP Asia Pte Ltd– Involved in the crafting of the Association Management Executive Certificate Programme
  • Shinhan Bank
    Bank Officer
    Shinhan Bank Jul 2011 - Mar 2012
    Worked as a Bank Teller for 2 months and subsequently moved to back office as internal auditor managing the opening and closing of bank system as well as Monetary Authority of Singapore (MAS) reports.
  • Singapore Business Federation
    Executive
    Singapore Business Federation Jun 2010 - Jul 2011
    Project Management of– Conference attended by an approximate of 500 industry guests– Industry driven awards ceremony (Singapore Sustainability Awards)Corporate Communications – Emcee– Speech Writing – Drafting Press Release– Corporate Communications– Editor– Moderating Official Website (www.bcm.org.sg)– MarketingOther– Well-versed in Business Continuity Management (SS540:2008)– Attended the Business Continuity Management Course by BCP Asia Pte Ltd– Involved in the crafting of the Association Management Executive Certificate Programme

Freda Yuin Skills

Event Management Market Research Quantitative Research Customer Service Event Planning Marketing Social Media Marketing Strategy Social Media Marketing Public Relations Digital Marketing Korean Language Fashion Marketing Communications Press Releases Management Strategy Corporate Communications Copywriting Media Relations Brand Development Social Networking Business Development Sponsorship Editing

Freda Yuin Education Details

Frequently Asked Questions about Freda Yuin

What company does Freda Yuin work for?

Freda Yuin works for Whitelabel Pr

What is Freda Yuin's role at the current company?

Freda Yuin's current role is Co-founder and CEO.

What is Freda Yuin's email address?

Freda Yuin's email address is fr****@****ies.com

What schools did Freda Yuin attend?

Freda Yuin attended Nanyang Technological University, 대전대학교, Pioneer Junior College.

What skills is Freda Yuin known for?

Freda Yuin has skills like Event Management, Market Research, Quantitative Research, Customer Service, Event Planning, Marketing, Social Media, Marketing Strategy, Social Media Marketing, Public Relations, Digital Marketing, Korean Language.

Who are Freda Yuin's colleagues?

Freda Yuin's colleagues are Yan Zhang, Kiran Pillai, Siti Nur Syarifah Alim, Sabrina Chan, Alecia Leong, Dan Koh, Mandy Soh.

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