Fred Bucher work email
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Innovating Marketing Leader & C-Level Executive Driving Growth Through Digital TransformationHighly accomplished and results driven marketing executive with a proven track record of driving revenue growth, brand engagement, and digital transformation across leading media companies. As the the former CMO of The Weather Group (owned by Allen Media Group), Charter/Spectrum Reach, and Time Warner Cable Media, I've led initiatives that have resulted in significant increases in revenue, productivity, cost savings and customer engagement. Currently I'm the Co-Founder and CEO of Ready Golf Productions, a new company working with premier talent, creators, rights holders, media companies and advertisers on a diverse slate of films, documentaries, digital and streaming content and live events.With deep expertise in leveraging data, marketing technology, and creative strategies, I build brands that resonate with customers and deliver measurable results. I excel at leading large organizations through transformation, fostering collaboration, and driving change in both corporate and entrepreneurial settings. Known as an innovative thinker who is adept at both setting a compelling strategic vision and hands on execution, I thrive in fast-paced, rapidly changing, high growth sectors. Success fueled by exceptional communication skills, a proven ability to build and inspire teams, winning customer service, and a solutions-oriented approach to challenges.Skills: Digital transformation & Growth Marketing, Brand Building & Customer Engagement, P&L Management & Operational Leadership, Team Leadership & Change Management, Data Driven Decision Making & Marketing Tech Integration, B2B/B2C Strategy, Sports Marketing & Sponsorships, Omnichannel Marketing & Media, Sports Marketing, Content Development & Production Management, Event Marketing
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Co-Founder And CeoBig Swing MediaNew York, Ny, Us -
Co-Founder & CeoReady Golf Productions Aug 2023 - PresentCo-founder and CEO at Ready Golf, a mission-driven media company working with golf's global stakeholders - players, sponsors, governing bodies - to create more fans among younger, more diverse audiences. At Ready Golf, we are Producers: we make everything from long form documentary series to short-form video and social. We also handle marketing and content distribution, partner deals and consumer engagement. From strategy to creative to delivery, we are “culture first,” ensuring we tell stories that matter to our audiences most. -
Senior Vice President/Chief Marketing OfficerThe Weather Group Jul 2020 - Jul 2023Oversee all marketing activities for The Weather Group, including The Weather Channel, the innovative AVOD streaming service Local Now, and Pattrn, the company's multiplatform content hub focused on climate change and environmental sustainability.
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Senior Vice President/Chief Marketing OfficerSpectrum Reach May 2016 - Feb 2020New York, Ny, UsServed as lead marketing executive for Spectrum Reach, the $2 billion media sales division of Charter Communications, the country’s second largest cable and broadband company. Responsible for all brand building activities targeted toward a broad customer and prospect base interested in reaching a diverse array of consumer segments in nearly 100 DMAs. Oversaw all demand-driving and lead generation initiatives for Spectrum Reach products including local linear advertising inventory, advanced television ad products, digital and mobile platforms and full-service creative solutions.Part of company’s executive leadership team. Managed a cross-functional group of more than 400 employees across 30 states, including brand, field marketing, field research, communications, event and product marketing functions, and production/creative services. Joined company as part of the Charter acquisition of Time Warner Cable in 2016. -
Senior Vice President/Chief Marketing OfficerTime Warner Cable Media Aug 2012 - May 2016New York, Ny, UsLaunched and oversaw enterprise-wide marketing team for one of the largest media solutions companies in the country with more than $1 billion revenue annually and 20,000 customers across 50+ markets. Led brand building and demand generation activities for all the company’s product offerings, including cable television, digital, mobile and social media and enhanced broadband-based video opportunities. Managed all media and event planning. Supervised team of almost 100 marketing and creative professionals. Promoted to SVP/CMO from Group Vice President, Marketing in September 2015. Joined Charter's Spectrum Reach as CMO in May, 2016 following Charter's acquisition of Time Warner Cable in May, 2016. -
Vice PresidentRyan Partnership Feb 2012 - Aug 2012San Francisco, Ca, UsLead executive in North America for new consumer-driven sports marketing practice. Transaction Sports was a joint venture between best-in-class brands: Ryan Partnership/Hyper Marketing Inc, the largest independent marketing services company in the U.S., and WSM Communications, a UK-based global sports marketing firm. Company specialized in developing and executing measurable, ROI driven programs for brands interested in leveraging sports and sponsorships to drive their businesses at retail. -
Founder/Managing PartnerB6 Marketing Llc Oct 2010 - Jan 2012Chief executive of a new creative marketing and business development company that worked with leading brand marketers, agencies and media companies to conceive and execute results-oriented sales and marketing programs. The company maintained a strong network among decision makers in the media, agency, sports, and marketing industries.
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Vice President, Marketing SolutionsEspn 2000 - 2010Bristol, Ct, UsLed team responsible for creating and executing multimedia and single platform advertiser solutions for the largest sports marketing and media company in the world. Responsible for all sponsor driven ad sales marketing programs across ESPN's on-air networks, digital & mobile properties and ESPN The Magazine. Total revenue associated with custom programs exceeded $100+ million annually. -
Account DirectorTracylocke 1997 - 2000Irving, Texas, Us -
Senior Account ExecutiveAustin Lawrence Group, Inc 1996 - 1997
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Director Of CommunicationsThe Concord Coalition 1993 - 1995
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Director, Special ProjectsH.E.L.P., Inc 1991 - 1993
Fred Bucher Skills
Fred Bucher Education Details
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Dickinson CollegePolitical Science
Frequently Asked Questions about Fred Bucher
What company does Fred Bucher work for?
Fred Bucher works for Big Swing Media
What is Fred Bucher's role at the current company?
Fred Bucher's current role is Co-Founder and CEO.
What is Fred Bucher's email address?
Fred Bucher's email address is fr****@****ble.com
What is Fred Bucher's direct phone number?
Fred Bucher's direct phone number is +186467*****
What schools did Fred Bucher attend?
Fred Bucher attended Dickinson College.
What skills is Fred Bucher known for?
Fred Bucher has skills like Integrated Marketing, Digital Marketing, Advertising, Sports Marketing, Marketing, Digital Media, Sponsorship Sales, Broadcast, Digital Strategy, New Business Development, Sponsorship Activation, Promotions.
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