Fred Bucher

Fred Bucher Email and Phone Number

Co-Founder and CEO @ Big Swing Media
New York, NY, US
Fred Bucher's Location
New York City Metropolitan Area, United States, United States
About Fred Bucher

Innovating Marketing Leader & C-Level Executive Driving Growth Through Digital TransformationHighly accomplished and results driven marketing executive with a proven track record of driving revenue growth, brand engagement, and digital transformation across leading media companies. As the the former CMO of The Weather Group (owned by Allen Media Group), Charter/Spectrum Reach, and Time Warner Cable Media, I've led initiatives that have resulted in significant increases in revenue, productivity, cost savings and customer engagement. Currently I'm the Co-Founder and CEO of Ready Golf Productions, a new company working with premier talent, creators, rights holders, media companies and advertisers on a diverse slate of films, documentaries, digital and streaming content and live events.With deep expertise in leveraging data, marketing technology, and creative strategies, I build brands that resonate with customers and deliver measurable results. I excel at leading large organizations through transformation, fostering collaboration, and driving change in both corporate and entrepreneurial settings. Known as an innovative thinker who is adept at both setting a compelling strategic vision and hands on execution, I thrive in fast-paced, rapidly changing, high growth sectors. Success fueled by exceptional communication skills, a proven ability to build and inspire teams, winning customer service, and a solutions-oriented approach to challenges.Skills: Digital transformation & Growth Marketing, Brand Building & Customer Engagement, P&L Management & Operational Leadership, Team Leadership & Change Management, Data Driven Decision Making & Marketing Tech Integration, B2B/B2C Strategy, Sports Marketing & Sponsorships, Omnichannel Marketing & Media, Sports Marketing, Content Development & Production Management, Event Marketing

Fred Bucher's Current Company Details
Big Swing Media

Big Swing Media

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Co-Founder and CEO
New York, NY, US
Fred Bucher Work Experience Details
  • Big Swing Media
    Co-Founder And Ceo
    Big Swing Media
    New York, Ny, Us
  • Ready Golf Productions
    Co-Founder & Ceo
    Ready Golf Productions Aug 2023 - Present
    Co-founder and CEO at Ready Golf, a mission-driven media company working with golf's global stakeholders - players, sponsors, governing bodies - to create more fans among younger, more diverse audiences. At Ready Golf, we are Producers: we make everything from long form documentary series to short-form video and social. We also handle marketing and content distribution, partner deals and consumer engagement. From strategy to creative to delivery, we are “culture first,” ensuring we tell stories that matter to our audiences most.
  • The Weather Group
    Senior Vice President/Chief Marketing Officer
    The Weather Group Jul 2020 - Jul 2023
    Oversee all marketing activities for The Weather Group, including The Weather Channel, the innovative AVOD streaming service Local Now, and Pattrn, the company's multiplatform content hub focused on climate change and environmental sustainability.
  • Spectrum Reach
    Senior Vice President/Chief Marketing Officer
    Spectrum Reach May 2016 - Feb 2020
    New York, Ny, Us
    Served as lead marketing executive for Spectrum Reach, the $2 billion media sales division of Charter Communications, the country’s second largest cable and broadband company. Responsible for all brand building activities targeted toward a broad customer and prospect base interested in reaching a diverse array of consumer segments in nearly 100 DMAs. Oversaw all demand-driving and lead generation initiatives for Spectrum Reach products including local linear advertising inventory, advanced television ad products, digital and mobile platforms and full-service creative solutions.Part of company’s executive leadership team. Managed a cross-functional group of more than 400 employees across 30 states, including brand, field marketing, field research, communications, event and product marketing functions, and production/creative services. Joined company as part of the Charter acquisition of Time Warner Cable in 2016.
  • Time Warner Cable Media
    Senior Vice President/Chief Marketing Officer
    Time Warner Cable Media Aug 2012 - May 2016
    New York, Ny, Us
    Launched and oversaw enterprise-wide marketing team for one of the largest media solutions companies in the country with more than $1 billion revenue annually and 20,000 customers across 50+ markets. Led brand building and demand generation activities for all the company’s product offerings, including cable television, digital, mobile and social media and enhanced broadband-based video opportunities. Managed all media and event planning. Supervised team of almost 100 marketing and creative professionals. Promoted to SVP/CMO from Group Vice President, Marketing in September 2015. Joined Charter's Spectrum Reach as CMO in May, 2016 following Charter's acquisition of Time Warner Cable in May, 2016.
  • Ryan Partnership
    Vice President
    Ryan Partnership Feb 2012 - Aug 2012
    San Francisco, Ca, Us
    Lead executive in North America for new consumer-driven sports marketing practice. Transaction Sports was a joint venture between best-in-class brands: Ryan Partnership/Hyper Marketing Inc, the largest independent marketing services company in the U.S., and WSM Communications, a UK-based global sports marketing firm. Company specialized in developing and executing measurable, ROI driven programs for brands interested in leveraging sports and sponsorships to drive their businesses at retail.
  • B6 Marketing Llc
    Founder/Managing Partner
    B6 Marketing Llc Oct 2010 - Jan 2012
    Chief executive of a new creative marketing and business development company that worked with leading brand marketers, agencies and media companies to conceive and execute results-oriented sales and marketing programs. The company maintained a strong network among decision makers in the media, agency, sports, and marketing industries.
  • Espn
    Vice President, Marketing Solutions
    Espn 2000 - 2010
    Bristol, Ct, Us
    Led team responsible for creating and executing multimedia and single platform advertiser solutions for the largest sports marketing and media company in the world. Responsible for all sponsor driven ad sales marketing programs across ESPN's on-air networks, digital & mobile properties and ESPN The Magazine. Total revenue associated with custom programs exceeded $100+ million annually.
  • Tracylocke
    Account Director
    Tracylocke 1997 - 2000
    Irving, Texas, Us
  • Austin Lawrence Group, Inc
    Senior Account Executive
    Austin Lawrence Group, Inc 1996 - 1997
  • The Concord Coalition
    Director Of Communications
    The Concord Coalition 1993 - 1995
  • H.E.L.P., Inc
    Director, Special Projects
    H.E.L.P., Inc 1991 - 1993

Fred Bucher Skills

Integrated Marketing Digital Marketing Advertising Sports Marketing Marketing Digital Media Sponsorship Sales Broadcast Digital Strategy New Business Development Sponsorship Activation Promotions Marketing Communications Sponsorship Strategic Partnerships Branded Content Digital Video Public Relations Event Marketing Strategy Media Relations New Media Marketing Strategy Multimedia Marketing Communications Key Client Relationships Broadcasting Social Media Marketing Broadcast/cable Television Media Business Development Magazine Marketing

Fred Bucher Education Details

  • Dickinson College
    Dickinson College
    Political Science

Frequently Asked Questions about Fred Bucher

What company does Fred Bucher work for?

Fred Bucher works for Big Swing Media

What is Fred Bucher's role at the current company?

Fred Bucher's current role is Co-Founder and CEO.

What is Fred Bucher's email address?

Fred Bucher's email address is fr****@****ble.com

What is Fred Bucher's direct phone number?

Fred Bucher's direct phone number is +186467*****

What schools did Fred Bucher attend?

Fred Bucher attended Dickinson College.

What skills is Fred Bucher known for?

Fred Bucher has skills like Integrated Marketing, Digital Marketing, Advertising, Sports Marketing, Marketing, Digital Media, Sponsorship Sales, Broadcast, Digital Strategy, New Business Development, Sponsorship Activation, Promotions.

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