Fred Benson Email & Phone Number

Jacksonville Fl

Myrtle Beach, South Carolina

Design marketing and advertising for regional accounts. Provide financial analysis, create digital campaigns and conduct business plan reviews.

Myrtle Beach, South Carolina Area

HomeTown Welcome Program a marketing company focused on connecting consumers with local businesses. Our goal is to help local merchants and marketing partners increase market visibility and expand their customer base. Our core products focus on new movers.Hometown Welcome has operated in over 400 markets in 35 states. Our clients/partners are primarily Newspapers, Radio Stations, and Chambers of Commerce as well as a network of individual ISO's. We offer a unique blend of marketing options. All channels have been very successful for our partners as they attain substantial non-traditional revenue stream. We are adding new digital apps regularly to enhance the core product.

Myrtle Beach, South Carolina Area

Executive offering diversified experience creating and managing performance standards and key performance metrics. Motivator, champion of multimedia concepts and innovator of new sales models designed for audience and market share growth.35 year veteran in advertising: experience leading large cross-functional team in ad divisions, marketing departments, online sales, circulation ops/marketing and outbound telemarketing teams.

Corning, Ny

Group publisher for the Corning Leader - a daily newspaper & the Corning Penneysaver. Also responsible for the Horseheads Shopper, Steuben Courier Advocate (weekly) and Waterside Weekly in Bath and Chronicle-Express and Chronicle-Adviser (weeklies) in Penn Yan.

Us

Self-Employed Consultant - Provide direction and strategy of communications promoting brands to internal and external audiences. Oversee the creation of intuitive, engaging, and brand-compliant experiences via print and digital communications. Recommend digital platforms. Define scope, develop strategic approach, execution and implementation of marketing projects. Proactively identify, develop and drive longer-term strategies and initiatives that will result in profitable growth with a focus on new opportunities. Work with business units to identify and implement key revenue initiatives building detailed business cases for new product initiatives. Develop SWOT analysis.

Fayetteville, Nc

Guided the implementation of annual marketing and revenue generation plans that resulted in consistent sales increases in a declining industry. During this time, marketing played a key role in achieving advertising sales growth that consistently outperformed the industry as a whole. This growth resulted in consistent profitability. Drove the development and implementation of strategies that improved efficiency and accelerated sales growth. Direct B2C and B2B programs. Develop and implement consumer research designed to improve the results of sales promotions. Project-manage the creation of profitable web sites from conceptual development through deployment. Recommend new business opportunities and product innovation. Create email, collateral pieces; conduct media planning and buying. Manage projects from concept through technical implementation and deployment. Recommend new business opportunities and product innovation. Present strategic and financial plans. Provide direction and strategy of communications. Oversee the creation of intuitive, engaging, and brand-compliant multi-media experiences.

Washington, Dc

Lead the development and implementation of international-level, brand positioning & general marketing initiatives. Develop interactive, direct marketing, media, creative, sales promotion and PR strategies. Conduct market research activities and ensure accurate, effective use of the information in framing products and programs to support the marketing initiatives. Develop and implement strategic objectives to ensure profitability goals and high levels of customer satisfaction. Work closely with clients and strategic business partners on the implementation of the initiatives. Increase revenue from $800,000 to $9.8 million in six years. Coordinate marketing activities with organizations based in Asia and Europe.

Held several positions during my tenure including Regional Retail Manager and National Advertising Manager.Work with directors to create unique advertising campaigns and promotions increasing revenue over prior year. Forecast sales, revenue and cost goals for multiple product lines of business and projects; manage sales staff. Interface with C-suite executives at the regional and national level. Supervise a sales & support team of up to 65. Handle a base of national accounts generating $5 million in billings. Focus on developing major retail and classified accounts.

Ba, Communications

Activities and Societies: General Manager College Radio Station 1975-76 General Manager Student Newspaper 1975-76DJ and manager at school.

College Prep

Education record

Education record

Communication And Media Studies