Provide direction and strategy of communications promoting the brand to internal and external audiences. Oversee the creation of intuitive, engaging, and brand-compliant experiences. Define scope, develop strategic approach, execution and implementation of projects. Proactively champion long-term strategies that will result in profitable growth. Identify key revenue initiatives building detailed cases for new product initiatives.Identify trendsetter ideas by researching industry and competition. Expert knowledge of program management, ROI measurement and budgeting issues. Propose business deals by contacting prospective partners. Screen business opportunities by analyzing market strategies, specific requirements and potential. Develop and negotiate courses of action by studying integration of new ventures with company strategies and operations. Knowledge of digital media trends display, video and rich media advertising; programmatic buying, social media and mobile advertising; native ad units and content marketing.Experience with product launches – advertising and events – for brands including Brahma Beer, Don Q Rum, Cheerios (Hispanic marketing), Pantene Shampoo, Moosehead Beer (US) and Rose’s Lime Juice.Full range of media experience across digital, broadcast and out-of-home planning and buying. Implement strategic objectives to ensure profitability goals and high levels of customer satisfaction.