• Brand Development and Management o Interpreting management direction into actionable marketing plano Monitoring brand presence, association and collaborationo Brand guideline control and process flowo Pack designing for new products as per brand guideline and relative governing body• Budget Management o Planning monthly, quarterly and half yearly budgeto Putting up payment deadlines for all the activities in advance of the activity initiationo Coordination with finance team on claims, invoice and vendor payments• Digital Marketing o Develop, execute & manage social media strategy (Facebook, YouTube, Instagram Twitter, LinkedIn, Vimeo, Slide Share etc.)o Develop and manage digital marketing campaignso Identify new trends in digital marketing, evaluate new technologies for the brand at the forefront of industryo Optimize and finalize content for the website and social networking accountso Manage and maintain the organization’s websiteo Continually work on the Search Engine Optimization(SEO) of the websiteo Create online banner adverts and oversee Pay Per Click (PPC) ad managemento Track and analyze web traffic flow and provide regular internal reportso Plan and execute email marketing campaigns• Events Activationo Quarter plan for tradeshows, exhibitions and events for each product o Planning of activations with respective sales teamo Design, execution & participation of eventso Execution of events at the local level• POSM & Retail Branding o Participate in design and development of trending, innovative and cost effective POSM o Execute the hard POS material & check for consistencyo Retail branding and signage placement in retail and modern trade outlets• Advertising & Promotions o ATL Marketing & brand managemento Media buyingo End consumer promotions management• Public Relations o Regular reviews with PR agencyo New product review program management for B2C productso Oversee all PR Activities

• Identify territory business opportunities and potentials.• Develop territory strategy• Set monthly, quarterly and yearly target for each Distributor and act according to the plan• Ensure product availability at all relevant channels through the distributor's sales force per company guideline.• Ensure compliance of Distributors• Manage and develop individual distributor in profitable manner.• Participate in appointing and retiring of distributors.• Monitor and minimize the level of bad goods return.• Develop strong business relationship with distributors, trade and key account in the territories.• Accurate and timely reports on Market intelligent: competitor's activity, price changes and promotional support.• Comply with all company policy, instruction and directives

Responsibilities:* Lead hunting* Develop business plans* Test business models* Develop and implement e-commerce strategy to maximize revenue and ensure the highest standard of customer service* Ensure consistent e-commerce activity and all the elements on the website are fully functional at all times and meet customer needs* Identify industry best practice and recommend where application is appropriate* Generate effective marketing and promotional ideas* Develop dynamic ideas to increase website traffic* Create visuals for the website, social media sites and events* Plans and execute campus activation* Maintain relation with stakeholders

Responsibilities:* Front desk (Account opening & closing, cheque requisition & delivery, writing pay-order, client handling)* Clearing (Both inward & outward)* Credit (Personal, SME , Short-term Loans, Credit Card)* Accounts (Management of daily expenses, inventory, supporting staff, disbursement of salary and other month end expenses, account statement & solvency)* IT (Cash Transection Report{CTR}, goAML {Bangladesh Bank Anti-Money Laundering reporting system}, Credit entry)* Remittance (Western Union, Moneygram, RIA, InstaCash etc.)