Fred Collins Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Us

Essential FunctionsImplement and drive overall company strategy across all key functional teamsDrive explosive growth by identifying and partnering with retail partners across both Prestige and Mass beautyDevelop long term strategic plan based on analyzing current and predicting future market trendsBuild corporate policies and procedures to drive efficiencies and build a strong foundation for organizationKey AccomplishmentsLed mass retail distribution expansion in Walmart, CVS, Super Drugs UK, and Walmart Canada Led prestige retail distribution Nordstrom’s, Ulta, Morphe (US/UK), Shoppers Drug Mart (CAN) Developed strategy for 2023 expansion in LATAM, Asia and UAERecruited a team of key business leaders including a VP of Supply Chain, Logistics Director, and GM UKDrove numerous cost reduction initiatives including major inventory cleanup, onboarding new 3PL and setting up company owned 12k sqft warehouseImplemented a series of enterprise-wide financial and technology improvement initiativesDeveloped a stable and trusted high-performance operations organizationInitiated and led implementation of several operational systems (warehouse management system, sales dashboard, custom-built marketing channel reporting system)

Founder of consumer brands organization focused on manufacturing and bringing to market luxury quality products at affordable prices.

Amsterdam, North Holland, Nl

Key Accomplishments• Grew annual sales revenue double digits from 2016 to 2018• Reduced fixed costs by $11M by spearheading sales organization optimization project which simultaneously delivered 6% topline revenue growth• Improved retention rate of field sales organization 14% by dismantling outdated sales bonus program and replacing with sales incentives that motivates individuals to exceed corporate objectives.• Piloted record breaking gain program that increased annual new account acquisitions by 250%• Developed customer retention program reducing annual attrition by 11% centered around recognizing long term partners via digital and social media activations • Streamlined several antiquated business processes providing clear KPI’s that drove smooth and successful integration of P&G brands into Coty post 2016 acquisition • Co-Led successful “Perfect Store” project for top 5 customer with 1,200 store locations focused on SKU rationalization and driving customer experience which delivered same door sales increase +10%Essential Functions• Serve as key member of North American Leadership Team• Develop and execute 3 year strategic plan for sales organization• Establish strategic relationships with customers to take advantage of sales opportunities• Drive strategy to ensure organization exceeds Net Revenue and Operating Income targets• Develop and manage sales operating budgets to ensure effective control of financial results with full P&L responsibility• Execute distribution expansion and negotiate distribution contracts• Set annual corporate sales targets and KPI’s• Monitor and evaluate effectiveness of corporate loyalty and reward programs• Create annual incentive pay programs for field sales and service organizations• Travel to all regional offices to ensure proper local execution of all strategic priorities

Düsseldorf, North Rhine-Westphalia, De

Led strong sales organization with 50 corporate sales professionals and an indirect distribution network of 540 sales consultants and over 1000 store outlets with $100M in net revenue. • Significantly over-achieved top line revenue growth expectation in 2015 by 8%• Over-achieved profit objective in 2014 and 2015 (+2 and +3.5%)• Successfully navigated transition of 5 major metro US markets from distribution model to direct sales in 2015 recognizing sales increase of 14%• Negotiate and execute all distributor contracts • Monitor and evaluate effectiveness of corporate programs

Tokyo, Kanto, Jp

Responsible for implementing and driving long term strategy for salon organization. Led field sales organization with 5 Sales Directors as direct reports, 20 sales professionals and a distributor network with over 700 Sales Consultants and 1100 retail outlets. Responsible for $140M in annual sales. • Record breaking sales increase in 2013 +8%• In 2013, led organization in successful launch of E-Commerce portal for Direct Sales Organization.• Established inside sales department driving efficiencies in organization delivering a 6% reduction in fixed costs.• Instituted distribution change which led to $3M in incremental sales in 2012.• Demonstrate leadership across internal business units to galvanize resources for sales organization

Cincinnati, Ohio, Us

Led New England sales operations for Procter and Gamble Professional Beauty Care. Responsible for division representing $25M in annual sales including 5 direct reports and 50+ sales professionals. • Consistently exceeded year over year sales targets with average 24% growth• Optimized sales organization delivering cost savings of $2M• Planned, developed and led project teams from inception to completion delivering results on time and under budget.

Bs, Psychology

Mba, Business