Fred Copestake
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Fred Copestake Email & Phone Number

Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you? at Brindis
Location: Nottingham, England, United Kingdom 21 work roles 3 schools
1 work email found @maguiretraining.co.uk 1 phone found area 779 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you?
Location
Nottingham, England, United Kingdom

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Fred Copestake is listed as Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you? at Brindis, based in Nottingham, England, United Kingdom. AeroLeads shows a work email signal at maguiretraining.co.uk, phone signal with area code 779, and a matched LinkedIn profile for Fred Copestake.

Fred Copestake previously worked as Founder at Brindis and Sales Trainer at Brindis. Fred Copestake holds B.Comm, Commerce/Spanish from University Of Birmingham.

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{first}{last}@maguiretraining.co.uk
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Profile bio

About Fred Copestake

Sales is changing... are you?MEET FRED ► Over the last 24 years I have travelled round the world 14 times visiting 36 countries and working with over 10,000 salespeopleYOUR CHALLENGES ► Salespeople involved in complex B2B sales often struggle with these issues:• ‘Busy Busy Busy’ – this is being ineffective. It results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results• ‘Olde Worlde’ – this is being old fashioned. It is when salespeople are too self-centred rather than customer focused, too technical in their approach or use bad techniques better suited to a bygone era of selling• ‘Muddled Mindset’ – this is being misaligned. It can happen at organisation, management and individual level and means that the confusion leads to frustration and wasted effortSOLUTIONS ► Salespeople can use a ‘partnering mindset’ to develop more a modern and collaborative approach to working with customers. #CollaborativeSellingThis helps by: • Countering ‘Busy Busy Busy’ by becoming more effective. - Prepare to make the most of opportunities- Plan to balance work and reduce stress- Process to focus on the right activity• Countering ‘Olde Worlde’ by getting up to date. - Flip attention to the world of the customer- Follow an approach that identifies issues rather than forces a solution- Focus on things that actually work rather than old school tricks• Countering ‘Muddled Mindset’ by creating better alignment. - Clarity within the organisation- Coaching by management - Confirmation for individuals they are doing things rightWHY ME ► Using my experience to understand what's needed to be successful in sales today I wrote my first book 'Selling Through Partnering Skills’ Yet selling continues to change at pace, and sales professionals need to keep in touch with the latest trends to stay relevant I wrote my second book ‘Hybrid Selling’Recognising what customers are really looking for is the reason behind book three ‘Ethical Selling’We talk about these things on the podcast I host – ‘Sales Today’ LET’S TALK ► Ring the bell 🔔 on my profile to get notified about my posts. DM me or book straight into my diary for a chat here: https://calendly.com/fredcopestake OUTSIDE OF WORK ► Sport especially rugby (which I used to referee), travel to Spanish speaking countries, food and drink. We have two cats Oscar and LunaMY GOAL ► It's all about 'good people doing good things in a good way'

Listed skills include Training, Coaching, Management, Business Development, and 45 others.

Current workplace

Fred Copestake's current company

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Brindis
Brindis
Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you?
AeroLeads page
21 roles

Fred Copestake work experience

A career timeline built from the work history available for this profile.

Founder

Current

Nottingham, Nottinghamshire, Gb

Leading a specialist sales training consultancy dedicated to Collaborative SellingBy having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.Our work now concentrate on championing 'Collaborative Selling' which we deliver through the 12 week Accelerator programme and ongoing Academy

Jan 2004 - Present

Sales Trainer

Current

Nottingham, Nottinghamshire, Gb

Supporting the Collaborative Selling Accelerator and Academy by designing and delivering real life and virtual sessions to improve sales performance Areas covered include:- Sales- Negotiation - Account Management - Presentation Skills Training can be delivered in English or Spanish

Jan 2004 - Present

Sales Coach

Current

Nottingham, Nottinghamshire, Gb

Using a pragmatic rather than dogmatic approach to work with sales professionals to help them achieve results. - Embedding learning from training- Using opportunity management techniques- Preparing for pitches and presentations- Shifting performance blockages- Planning account activity- Designing personal development plans

Jan 2004 - Present

Host - Collaborative Selling Summit

Nottingham, Nottinghamshire, Gb

Collaborative Selling = Selling for the modern era.This one-day online event is designed for Sales Specialists.Are you: - - In B2B, complex sales?- Involved in high values sales?- Sales Executive, Account Manager, Business Development Manager?- Responsible for winning business?This is for you and your colleagues if:-- You have a sales team- You drive sales via indirect routes- You work with Partners; Channel Managers/ Distribution Managers etcFollow our Think, Learn, Do method to get the most from the day.We believe in this concept so passionately and want to share it so the fee is purely to cover costs and all proceeds will be donated to B1G1.Timetable08:00 Why Collaborative Selling? – Conquer the challenges of modern selling (Fred Copestake)​​09:00 Scale Your Sales - Master the art of the Trusted Advisor (Janice B Gordon)10:00 Personal Branding – Maximising your impact using technology (Alexander Low)​11:00 The Other Side of Sales – Think like a buyer (Mark Schenkius)​12:00 Sales Stereotypes - How they help and hinder (Suchi Pathak)13:00 KEYNOTE Flt LT Zane Sennett - RAF Red Arrows14:00 Sell With Insight: Using scorecards to discover and share value (Daniel Priestley)15:00 Video in Selling - The modern buyer requires a modern seller (Mario Martinez Jr)​​16:00 Psyche to Sell - Beat the bots (Anita Nielsen)17:00 The Perfect Close – The secret to winning more deals (James Muir)​​18:00 Let’s Do The Time Warp Again - The evolution of sales (Quiz Show with special guest host)​​ ​All day event suitable for multiple time zonesTimes in GMThttps://lnkd.in/drSzakPS

Aug 2021 - Sep 2021

Principal Consultant

Nottingham, Nottinghamshire, Gb

Responsible for running Corona Extra's European Training Academy, a project that delivered training and consultancy work in some 18 countries working in both 'On' and 'Off' Trade.Specialisms: Sales, Key/National Account Management, Negotiation, Management, Leadership, Brand Selling, Channel Management/Selling Through Distributors, Planning and Selling Promotions, Brand Management, Marketing, Team Building, Customer Service,

Jan 2004 - Dec 2009

Author

Current

Tired of the old, pushy sales tactics? Welcome to a new approach that’s not only ethical but also incredibly effective.This book guides you through a transformative journey to master the art of selling by doing the right thing. The ETHICAL Model is powerful framework that breaks down the principles of ethical selling into clear, actionable steps, helping you build trust, create genuine relationships, and achieve remarkable results.You’ll discover:- Why ethical selling is not just good for your conscience but also great for your business- How to overcome common myths about ethical selling- Practical strategies to implement ethical selling in your daily practice - How to align your sales career with your personal values for greater fulfilment and impact - Ways to make a real difference in your professional life and the relationships you build with your customersEthical Selling is more than just a book - it’s a movement. Join the new era of sales where doing the right thing is the smartest business decision you can make.

Nov 2024 - Present

Author

Current

Are you ready for the next evolution of sales?Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.The book 'Hybrid Selling - How salespeople can use a complete approach to drive opportunities in the new world of sales' acts as a guide in this areaIt covers- What are the essentials of selling as a foundation for winning business- How virtual selling techniques and innovative tools can give you an edge- How to manage sales opportunities based on delivering outcomes- Why salespeople must embrace the skill of leading customers- What value really is and how to create it with – and for – customers- The key elements needed to expand meaningful business relationships

Jan 2022 - Present

Co-Founder

Current

Educating the sales force of yesterday into the powerhouse of tomorrowChanging the face of sales training making the Collaborative Selling Accelerator available to all sales professionals in the regionNo more 'training days' of the pastWelcome to practical learning and activity that wins business in real timeThe unique solution to personalising training includes :- Live vILT (virtual instructor led training) Sessions- Live Hotseats account implementation- Boxxstep buyer enablement platform- VALUE Framework Digital Training- Collaborative Selling Scorecard- Rocky AI powered coaching chat bot- PQ Self Audit- Podcast special episodes- 'Selling Through Partnering Skills' Book

Feb 2022 - Present

Author

Current

‘Selling Through Partnering Skills’ looks at the evolving world of sales and sets out what people need to do to refine their approach. It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework.Classic, Consultative, Value Based and Enterprise selling are all considered using existing and more modern thinking, together with advice on practical application of the most relevant techniques.Put simply, it helps individuals and businesses improve how they sell in the modern sales environment so they will achieve better results.

Aug 2020 - Present

Podcast Host

Current

Originally called 'Selling Through Partnering Skills', the show rebranded in January 2022 to reflect broader discussions on things affecting the world of sales and what sales professionals need to do to stay relevant now and in the future. Episodes are based on discussions around: - Collaborative Selling - Hybrid Selling - Specific skills and tactics (eg Video in Selling or Understanding Procurement)- Mini series (eg 'Trust or Bust' or 'Selling IT')Host Fred Copestake is Founder of Brindis, a sales training consultancy, and author of 'Selling Through Partnering Skills' and 'Hybrid Selling'. He is an expert in helping salespeople around the world improve their performance and unleash their full potential. Connect with Fred on LinkedIn, Facebook, Instagram and Twitter.www.linktr.ee/fredcopestake

Sep 2020 - Present

Coach

Current

Newcastle Upon Tyne, Gb

Is your Sales team getting the coaching they deserve?We help busy Sales managers and aspiring, coachable reps reach their true potential with expert, 1:1, frequent coaching

Oct 2023 - Present

Partner

Current

Burj Downtown, Dubai, Ae

We are at a crossroads.Ideas and models which defined the consulting industry are no longer as effective and viable as they were in the past. Clients expect more from their advisors as they require that much more to survive in today’s market.Konsälidön is the tipping point ushering in the new era in consulting. We have built a first-of-its-kind digital platform to connect organizations with consulting teams more efficiently than in the traditional consulting partnership model. Our platform enables us to operate an agile, decentralized and distributed global consulting firm with very low overheads – which means that our clients see work with senior experts for faster more impactful results.This, we believe, is the future of consulting.

Mar 2021 - Present

Senior Management Consultant

Borehamwood, England, Gb

Designing and delivering management and leadership programmes for clients in Europe and the Middle East.Our Award-Winning approach focuses on developing the organisation’s most important asset: PeopleIt sparks innovation and prepares them to cope with change and make the best out of every opportunity.The ultimate goal is to cohesively help companies to fully integrate their Business Strategy, Talent Strategy and people’s Behaviours to deliver ultimate and innovative customer impression and value

May 2018 - May 2021

Client Director

Mansfield, Notts, Gb

Maguire Training is one of the UK's leading L & D companies offering a global service specialising in tailored training and development solutions to both the private and public sectors. Through working with market-leading clients the company has developed a way of doing business that has been universally embraced by clients because of the impact on their organisations. The 'total L & D solution' supports continual business growth through people development. Specialisms: Leadership, Management, Sales & Customer Service, Personal Development, E-Learning, HR Services, L&D Consultancy

Jun 2011 - Oct 2012

Head Of Coronacademy

Ciudad De Mexico, Distrito Federal, Mx

Corona Extra brewer Grupo Modelo wanted to establish training and development capabilities for the EMEA market.The opportunity arose as the sales structure for the popular Mexican beer involved selling through a different distributor in each of the countries in the territory. Through close consultation it was established that not only would sales person’s competence be improved but also that their engagement would be increased – both key factors for growth needed in new areas.As such the ‘Coronacademy’ was born.Based at the Brussels headquarters a number of ‘open’ course were offered including ‘Selling to the On-Trade’, ‘Selling to the Off-Trade’, ‘Planning and Implementing Promotions’, ‘Sales Leadership’ and ‘Brand Management’. Development work was also undertaken ‘in-country’ to overcome language barriers and to assist with market specific challenges. A number of processes and planning tools were developed for both internal and distributor sales people and their managers, many of which are still used today.

Jul 2004 - Dec 2009

Consultant

Structured Training

Design and delivery of training programmes (courses, workshops, seminars etc), conference speaking, consultancy projects. Specialisms: Sales, Key Account Management, Negotiation, Team Building, Customer Service, Management

Mar 1998 - Jan 2004

European Business Development Manager

Birmingham , Gb

Developing and implementing sales strategy by country.Including internal company/distributor support, promotional campaigns, key account activity etc

May 1995 - Mar 1998

Product Manager

Birmingham , Gb

Managing mixed product portfolio, NPD, market analysis, competitor tracking, technical support, creation of training/promotion material

Jun 1994 - May 1995

Assitant Product Manager

Birmingham , Gb

Dec 1993 - Jul 1994

Marketing Projects Co-Ordinator

Birmingham , Gb

Jun 1993 - Dec 1993
3 education records

Fred Copestake education

B.Comm, Commerce/Spanish

University Of Birmingham

Empresariales (Business Studies), Business/Commerce, General

Universidad Pontificia Comillas

Education record

Worksop College
FAQ

Frequently asked questions about Fred Copestake

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What company does Fred Copestake work for?

Fred Copestake works for Brindis.

What is Fred Copestake's role at Brindis?

Fred Copestake is listed as Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you? at Brindis.

What is Fred Copestake's email address?

AeroLeads has found 1 work email signal at @maguiretraining.co.uk for Fred Copestake at Brindis.

What is Fred Copestake's phone number?

AeroLeads has found 1 phone signal(s) with area code 779 for Fred Copestake at Brindis.

Where is Fred Copestake based?

Fred Copestake is based in Nottingham, England, United Kingdom while working with Brindis.

What companies has Fred Copestake worked for?

Fred Copestake has worked for Brindis, Ethical Selling, Hybrid Selling, Brindis Gulf, and Selling Through Partnering Skills.

How can I contact Fred Copestake?

You can use AeroLeads to view verified contact signals for Fred Copestake at Brindis, including work email, phone, and LinkedIn data when available.

What schools did Fred Copestake attend?

Fred Copestake holds B.Comm, Commerce/Spanish from University Of Birmingham.

What skills is Fred Copestake known for?

Fred Copestake is listed with skills including Training, Coaching, Management, Business Development, Account Management, Strategy, New Business Development, and Team Building.

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