Building reputations the right way.

Having worked at WOAW since 2020, I took over as CEO in April 2023. My main focus is to build on our position as an industry leading personal branding agency while exploring and pursuing growth opportunities.

Producing multimedia sports content for national and international media outlets. In particular, I have focused on interviews; all of which are planned, organised and conducted by myself. Key skills gained and enhanced include: writing (print and online), reporting, copy-editing, live blogging, interviewing, transcribing, social media.

All of the responsibilities listed in 'Account Manager', plus:• Management of my own team, as well as another account management team (6 people in total)• Management of internal budgets• Management of the hiring process for a variety of roles

Building personal brands for founders and CEOs, including some of the most renowned UK businesspeople.Responsibilities• Account Management: Liaising directly with clients, interviewing them for content sessions, maintain a high quality of work and ensure they're happy with our service• Devising and implementing new strategies in order to streamline the business' day-to-day processes• Content Review: Review photos, videos, graphic design and copywriting to ensure it’s up to our standards. This includes proof-reading and editing copy• Content Execution: Responsible for creating content briefs for our freelancers and ensuring the content is created on time• Scheduling and Posting Content• Reporting: Liaising with freelancers to create monthly analytics reports for our clients• Community Management• Admin and Research: This can include liaising with clients for the projects, researching new social media strategies for their personal brand, and other ad-hoc jobs

A remote position to bridge the gap between full-time employment during the Coronavirus pandemic.- Managing the social media channels for various companies working with the agency (Facebook, Instagram, Twitter, Pinterest, Linkedin, Google My Business), including in international markets- Gaining experience in growing social channels for a variety of B2B and B2C clients in wide-ranging fields, including pet food, e-auctions, financial services, travel and entertainment, FOREX and more- Compiling weekly reports to share with the client and agency to outline campaign performance and detail strategy. Being the point of contact between the client and agency- Regularly participating in calls with the client and agency to provide ideas for future content and strategy- Creating content calendars to juggle various projects simultaneously. Posting and scheduling

Contributing to the day-to-day running of all of Ladbrokes’ social media channels under the GVC Group umbrella - the largest sports betting and gaming brand in the world. Producing proactive content ahead of key sporting events, as well as reactive content during and after them. Liaising with the wider business to combine social media with areas such as PR, retail, sponsorship and partnerships. Producing content around sponsored events. Reporting on successes, areas for improvement and plans for upcoming events to the wider business. Running paid ad campaigns

Working on a freelance basis on varied projects, including providing live blog coverage for World Rugby as well as content management for the launch of Chelsea FC’s beta-website. Key skills gained and enhanced include: live blogging, learning and adapting to new CMS’, editing, copywriting, social media.

I started my own tuition business in 2014 and have since taught over 30 students from ages 8-18. This has massively developed my leadership and organisational skills, as well as my understanding of marketing and branding, having produced and distributed all of my own advertising materials.

- Short term, full time position whilst based in Sydney- Acquiring signatures on a high profile human rights petition based on strict demographic KPI’s - Key skills demonstrated include public speaking, marketing, influencing, communication

Week long work experience placement on The Guardian’s sports desk.

Two week work experience placement on The Independent’s sports desk.

Week long work experience placement on The Telegraph’s sports desk.

Week long work experience placement on The Times’ sports desk.

Alongside my studies, I was tasked with initiating and running the hotel’s marketing strategy, predominantly through social media.