Freddie Baez

Freddie Baez Email and Phone Number

Managing Partner at TCG Collective | Experiential Marketing Trailblazer *TCG Collective was named an Event Marketer Top 100 It List Agency in 2023 and 2024 @ TCG Collective
Freddie Baez's Location
Greater Chicago Area, United States, United States
Freddie Baez's Contact Details
About Freddie Baez

Freddie Baez brings more than 20 years of award-winning expertise in experiential marketing. Known in the experiential industry as the “go-to” guy, he has served as a chief strategist, developed creative, trailblazing concepts, and executed hundreds of brand experiences, from event activations to concert tours to nationwide sampling programs. Freddie is focused on producing innovative, results-driven experiences that deepen consumer connections with clients and help to drive new business that leverages the agency’s experiential capabilities. Freddie is the managing partner of the experiential production agency TCG Collective. He has produced event platforms for brands such as Dusse Cognac, Smirnoff Vodka, Don Julio Tequila, Midori, Guinness, and Viacom Networks. He was the event director on the reality show "Master of the Mix" on VH1, Madonna's Nightlife Exchange event with Smirnoff Vodka, and co-creator of the Guinness "Live it Up" campaign. Freddie believes in promoting diversity in advertising and marketing, curating lifestyle campaigns, and producing experiences that truly resonate with consumers. Expertise: Producer, Ideation, Strategy, Television Production, Live Music Production, Brand Management, Sponsorship Activation, and Adult Beverage Marketing.Experience / Client List: Rolling Stone Bacardi Rum Universal Pictures Kroger / Mariano's Zing Zang Lululemon Live Nation Univision City of Chicago Perrier / Nestle Pernod Ricard Kelloggs Ciroc VodkaBeam Suntory - Cruzan Rum Diageo - Guinness Extra Stout Beam Suntory - Midori Beam Suntory - Sauza 901Beam Suntory - Courvoisier Diageo - Don Julio Diageo - Captain Morgan Diageo - Smirnoff Diageo - Crown Royal Diageo - Don Julio VH1 Networks BET Networks UFC Kirin Beer

Freddie Baez's Current Company Details
TCG Collective

Tcg Collective

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Managing Partner at TCG Collective | Experiential Marketing Trailblazer *TCG Collective was named an Event Marketer Top 100 It List Agency in 2023 and 2024
Freddie Baez Work Experience Details
  • Tcg Collective
    Managing Partner
    Tcg Collective Nov 2014 - Present
    Chicago , Illinois , Us
    Founding Partner at The Chicago Group Collective (www.tcgcollective.com) Duties: Manager of agency partnerships and client portfolio for TCG CollectiveChief strategist for experiential activations and branded content platforms for the company Client List:Bacardi Roc Nation NestleZing Zang Mariano's Kroger Pernod Ricard (Martell, Glenlivet, Chivas Regal)Hot 97 Ciroc VodkaGuinness Beam Suntory (Courvoisier, Midori, Sauza)Miller Coors
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  • Flowers Communications Group
    Vice President, Experiential
    Flowers Communications Group Feb 2018 - Present
    Chicago, Il, Us
    Serves as Vice President of Experiential Marketing, trailblazing concepts and executing brand experiences from event activations to spirits based content. Focused on producing innovative, results-driven experiences that deepen consumer connections with the agency’s existing clients and helping to drive new business that leverages the agency’s experiential capabilities. Clients: Aetna InsuranceHondaIllinois Lottery Jack Daniels Now and Later City of Chicago - Department of Public Health
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  • Gtm Inc - Guerrilla Tactics Marketing + Media
    Director Of Experiential And Strategic Programming
    Gtm Inc - Guerrilla Tactics Marketing + Media Jul 2010 - Nov 2015
    Atlanta, Ga, Us
    Event Director - AOR Multicultural: Guinness Event Director - AOR Smirnoff (2011-2013)Event Director - Multicultural (Washington DC): Tequila Don Julio (2013)Event Director - TV Show Master of the Mix Season 3 (VH1 April 2013) Event Director - Smirnoff Madonna Global Nightlife Exchange Event (NYC 2011) Event Director - BET/Viacom’s Master of the Mix Reality TV Program Seasons 1 & 2 (2010 -2011)Event Producer - Smirnoff Vodka Nightlife Exchange Program (Miami 2010)
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  • Pierce Promotions
    Senior Regional Manager, Field Operations
    Pierce Promotions Aug 2008 - May 2009
    Portland, Me, Us
    As Regional Manager, Responsible for overseeing 110 ambassadors within the IN-KY-OH Region. Overseeing strategic planning and implementation of initiatives and directives for Pierce Promotions on large scale retail programming for Walmart.
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  • Urban Diverse Marketing
    Partner
    Urban Diverse Marketing 1999 - 2007
    Partner - Conceptualized and executed Tanqueray Rangpur brand launch titled “Road to Rangpur” for Diageo- Project Coordinator for EJ VSOP (Gallo) Latin Market Focus Brand Launch- Managed on and off premise market programming including distributor trainings and field staff sampling execution- Developed all POS and sampling materials for event- Project Coordinator for Local US Cellular/Mayor’s Office of Special Events sponsorship and field programing- Trained and managed all field staff to execute sales and promotion of US Cellular services- Promotional manager for Kirin Beer off-premise and on-premise sampling program- Agency promotional manager for Jim Beam and Cola sampling program/GMR marketing- Field Manager DDB/Illinois Lottery “Player’s have more fun” street team program
  • Relay Worldwide
    Market Manager
    Relay Worldwide Apr 2004 - Sep 2006
    Chicago, Il, Us
    Overall facilitator in the implementation and execution of key local market, brand building initiatives (on & off premise). Responsible for on-going programming in key accounts through quarterly priority brand maintenance activityTrack accomplishments to goals as agreed to by the market and provide all reports, recaps and intelligence requested. Management on-premise national brand programming for Beam Global (Jim Beam, Knob Creek, Sauza, Courvoisier, and other top premium spirits) in Chicago and surrounding suburbs.Work hand in hand with the local client in the determining the overall work plan for the marketBudget Management: Together with Relay management, monitor spending plan based on program calendar and available assets
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Freddie Baez Skills

Brand Management Relationship Marketing Event Management Sponsorship Marketing Event Planning Social Media Marketing Marketing Strategy Advertising Strategy Integrated Marketing Marketing Communications Creative Strategy Brand Development Management Market Research Television Brand Awareness Digital Media Sales Leadership Online Marketing Entertainment Digital Marketing Copywriting Public Relations Online Advertising Trade Shows Experiential Events Email Marketing Creative Direction Art Direction Management Consulting Ideation Branding And Identity Experiential Marketing

Freddie Baez Education Details

  • University Of Illinois Chicago
    University Of Illinois Chicago
    Communication And Media Studies
  • Washington Hs
    Washington Hs

Frequently Asked Questions about Freddie Baez

What company does Freddie Baez work for?

Freddie Baez works for Tcg Collective

What is Freddie Baez's role at the current company?

Freddie Baez's current role is Managing Partner at TCG Collective | Experiential Marketing Trailblazer *TCG Collective was named an Event Marketer Top 100 It List Agency in 2023 and 2024.

What is Freddie Baez's email address?

Freddie Baez's email address is fr****@****ail.com

What is Freddie Baez's direct phone number?

Freddie Baez's direct phone number is +131243*****

What schools did Freddie Baez attend?

Freddie Baez attended University Of Illinois Chicago, Washington Hs.

What are some of Freddie Baez's interests?

Freddie Baez has interest in Tv Production, Travel, Wine And Spirits.

What skills is Freddie Baez known for?

Freddie Baez has skills like Brand Management, Relationship Marketing, Event Management, Sponsorship, Marketing, Event Planning, Social Media Marketing, Marketing Strategy, Advertising, Strategy, Integrated Marketing, Marketing Communications.

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