Freddie Baez brings more than 20 years of award-winning expertise in experiential marketing. Known in the experiential industry as the “go-to” guy, he has served as a chief strategist, developed creative, trailblazing concepts, and executed hundreds of brand experiences, from event activations to concert tours to nationwide sampling programs. Freddie is focused on producing innovative, results-driven experiences that deepen consumer connections with clients and help to drive new business that leverages the agency’s experiential capabilities. Freddie is the managing partner of the experiential production agency TCG Collective. He has produced event platforms for brands such as Dusse Cognac, Smirnoff Vodka, Don Julio Tequila, Midori, Guinness, and Viacom Networks. He was the event director on the reality show "Master of the Mix" on VH1, Madonna's Nightlife Exchange event with Smirnoff Vodka, and co-creator of the Guinness "Live it Up" campaign. Freddie believes in promoting diversity in advertising and marketing, curating lifestyle campaigns, and producing experiences that truly resonate with consumers. Expertise: Producer, Ideation, Strategy, Television Production, Live Music Production, Brand Management, Sponsorship Activation, and Adult Beverage Marketing.Experience / Client List: Rolling Stone Bacardi Rum Universal Pictures Kroger / Mariano's Zing Zang Lululemon Live Nation Univision City of Chicago Perrier / Nestle Pernod Ricard Kelloggs Ciroc VodkaBeam Suntory - Cruzan Rum Diageo - Guinness Extra Stout Beam Suntory - Midori Beam Suntory - Sauza 901Beam Suntory - Courvoisier Diageo - Don Julio Diageo - Captain Morgan Diageo - Smirnoff Diageo - Crown Royal Diageo - Don Julio VH1 Networks BET Networks UFC Kirin Beer
Listed skills include Brand Management, Relationship Marketing, Event Management, Sponsorship, and 32 others.