Director at Sheridan&Co, one of the world’s leading retail design agencies.Sheridan&Co is a Global Retail Design Agency. We support the brands we work within any way necessary to ensure that retail becomes a successful channel for growth. Working with the worlds most iconic brands, brand owners and retailers, recent clients include Kendo Brands, Fenty Beauty, Douglas, Morphe Brushes and Pat McGrath. Our services span Strategy - Brand & Retail Strategy; Design - Brand Identity, Packaging and Retail Design and; Deliver - Concept Management, Design Development (Engineering), Procurement & Project Management, Manufacture & Installation. One thing that all of our relationships have in common is they start with an open conversation about a brands aspirations and how our skills, relationships and experience can sit around their own in-house capabilities to start a journey towards success. We enjoy working with brands to really define how they are connecting with and engaging with their consumer as much as we do oversee the more practical challenges that lead up to opening a physical space. We work with a range of brands at different stages of their expansion into physical space and offline experiences, from international corporates with multiple retail touch points across to globe to startups beginning to explore how their brand identity will translate into their first standalone store. What really gets us out of bed is those moments in which you get to sit back and watch from a distance as people pour into a new space to find the product that is going to make them feel like the best version of themselves. No matter the context or the industry we are essentially driven by playing an intrinsic role in connecting people with brands that inspire confidence. More than just displaying products, we aim to help brands be actively engaging, immersive and open about their values to create communities that exist in both the physical and digital realm.