Fred Dimesa Email & Phone Number

Chicago, Il, Us

Responsible for delivering suite of mobility data products to serve a wide range of customers from city planners to advertising professionals. Lead development teams that bring together product owners, data scientists, software engineers, and designers. Working in close collaboration with marketing, sales, and legal, I develop and manage comprehensive go-to-market strategies. Negotiate and execute agreements with enterprise customers, technology partners and data providers.

Valley Village, Ca - California, Us

I drove strategy and implementation of telematics related products. Member of the Operating Committee. Granted a patent for the creation of the first mobile ad network, “Answer Marketplace”, that uses driving behavior to target consumers. Collaborate with external parties, as well as sister companies under the Allstate umbrella to identify new product opportunities. Work cross functionally to secure needed resources that ensure rapid launch and scaling of strategic initiatives. Evaluate build, buy and/or partner decisions to advance the product strategy and maximize the potential of new products and services.

Toronto, Ontario, Ca

Established partnerships with 80 major brand and distributors to launch US eCommerce store for unique and thoughtful gifts. Overall, I improved operational efficiency that led to a 50% margin and 300% YoY growth, In addition, I decreased cost of acquisition by 60% while improving revenue per user by 20%.

Hired to realign the overall company strategy and manage product development, order process, merchandising, and operations. I achieved 500% revenue growth with an updated business model.Following set business strategy, we overhauled merchandising operations to build 30K SKUs from 120 vendors. I also improved SEO and required that paid marketing produced a positive return on investment.

Reporting to the CEO of CityGrid Media, a division of IAC, I was charged with developing and executing strategies for the consumer websites and mobile platforms owned by the division. These properties included Urbanspoon, CitySearch, and InsiderPages. Strategies resulted in a 250% increase in site traffic. • Conducted market research to develop new pricing and positioning for Urbanspoon’s SaaS based reservations product. The new strategy provided a 100% increase in monthly units sold per sales representative. • Identified and implemented more than a dozen unique content partnerships that increased monthly unique visitors and improved engagement/time on site.• Created monetization strategy for international traffic resulting in 15% improvement in overall company profitability.• Developed marketing and development partnerships with Google, Apple, and Microsoft to ensure maximum exposure of company content and mobile apps.• Facilitated the sale of the online reservations system to OpenTable and while maintaining ability to monetize reservations through Urbanspoon's properties.

Atlanta, Ga, Us

Increased local revenues from 1% to 20% of overall revenues by managing all aspects of sales, marketing and operations. Improved the eye-level street furniture product leading to sale of the division for 3x TTM revenue.

Founded and operated a media company that provided advertisers with targeted outdoor advertising solutions.• Developed an exclusive network of more than 100,000 outdoor advertising locations by negotiating exclusive agreements with more than 200 companies• Established all sales and operational procedures to provide targeted outdoor solutions for local and national advertisers• Guided development of multi-user custom campaign management software that brought together inventory management, client management, and accounting• Increased sales at a CAGR of 71% (’03-’07) achieving profitability in 2005

Responsible for defining new growth opportunities and operational improvements for entertainment payroll company• Developed sales and marketing strategy that increased payroll processed from less than $300 million to $750 million• Created and instituted management metrics to provide clear picture of operational efficiency, cash flow, and future sales• Worked with development team to launch multi-user budgeting / accounting software for television and movie productions

Responsible for all aspects of strategic development for a venture-backed internet company that sought to streamline the production of film and television • Developed financial models and decks to help raise $60 million in funding• Drove integration of new acquisitions to create cohesive set of production management tools• Assumed P&L responsibility for Movie Magic budgeting and scheduling software• Created new pricing and distribution model resulting in 30% increase in sales

Managed case teams and modules involving both client team members and Monitor consultants. Worked with clients in various cities across the United States as well as Seoul, London, and Toronto.• Formulated strategies on topics ranging from product line optimization to market entry to acquisitions / divestitures for Fortune 500 companies and international equivalents • Designed, supervised, and executed analyses in support of strategic recommendations• Experience spanned 13 industries from technology to consumer packaged goods