Generate more than $10 million in annual sales.Act as a key liaison between staff, clients, and stakeholders, ensuring customer satisfaction.Represent PCC at trade shows, strengthening the center’s presence and reputation.Prepare business proposals, follow up on pending reservations, and ensure contract compliance.Develop and execute commercial and marketing strategies to maximize performance and attract new business.Maintain and update the reservation calendar, optimizing space occupancy.Oversee client relationships, ensuring excellent post-sales service.Conduct market and trend analysis to adapt commercial and marketing strategies.Lead and motivate the commercial team, fostering a collaborative, results-focused environment.Manage the commercial department's budget, optimizing resources to ensure maximum return on investment.

Chair of the Tourism Commission at AmCham Panama, the largest bi-national chamber in the country that promotes trade and investment between the United States and Panama.Responsible for leading the Tourism Commission, composed of key industry stakeholders, with the objective of assisting members in navigating complex local and global tourism trends through the exchange of experiences, best practices, and the organization of specialized events.Key responsibilities include chairing commission meetings, ensuring the commission is aligned with the association's strategic objectives, and identifying, monitoring, and positively influencing national tourism policies. The role also involves preparing and executing an annual work plan, proposing services and initiatives that advance the association's goals, generating valuable content for AmCham members and the broader community, and collaborating with other commissions and industry organizations. Additionally, it entails maintaining close communication with the AmCham Board of Directors to ensure the Commission’s input is represented at Board meetings.AmCham Panama has over 450 member companies and is a fully accredited member of the U.S. Chamber of Commerce.

Board Governance: Participating in board meetings and decision-making processes, ensuring that the board operates efficiently and adheres to the association's bylaws and policies.Strategic Planning: Contributing to the development of long-term goals, policies, and programs that align with the interests of member chambers and foster economic collaboration.Stakeholder Engagement: Acting as a key liaison between the Board and various AmChams, fostering relationships with member organizations, industry leaders, and key stakeholders to further the association's objectives.Policy Advocacy: Supporting efforts to advocate for policies that promote trade and investment, working with the President and the Board to represent the interests of member chambers in national and international forums.Events and Representation: Representing the association at key events, conferences, and meetings, both domestically and internationally, to promote the work of AmChams and build strategic alliances.

Develop revenue growth programs based on performance and KPIs, driving profitability and improving operational efficiency.Design and negotiate commission incentives aligned with productivity to motivate and reward sales teams, ensuring high talent retention.Create and implement a Country Sales Plan for B2B and B2C sales actions, tailoring the offering to each market with a focus on segmentation and personalization.Manage and strengthen the commercial relationship with COPA Airlines, developing codeshare and joint sales strategies in the U.S. market.Oversee and expand a joint venture with Lufthansa and Air Canada, promoting transatlantic service and increasing visibility in key markets.Handle the relationship with Banco General and Banismo for the frequent flyer credit card program, optimizing benefits for both customers and the airline, ensuring integration with other loyalty programs.Position the airline in high-performance sectors, such as the business travel market, targeting executives and senior corporate management, achieving a significant increase in market share.Successfully implement Salesforce CRM in the sales organization in Panama and Honduras, improving efficiency and effectiveness in customer management, facilitating data-driven decision-making.Optimize internal and external processes, identifying opportunities to enhance operational efficiency and reduce costs without compromising service quality.

Generate $15 million in sales across 9 Caribbean islands.Open new markets, expanding regional presence and exploring strategic opportunities.Negotiate with local authorities to obtain flight permits and cooperation agreements, including joint incentives for marketing campaigns.Introduce the airline to Chambers of Commerce and tourism associations, strengthening networks and integrating into the market.Focus on local and multinational corporations in key sectors to capture new business and expand the customer base.Design customized corporate agreements to maximize revenue and increase customer loyalty.Increase market share by 15% in 18 months through targeted strategies and effective negotiations.Negotiate with local banks to issue joint credit cards with frequent flyer programs, increasing value for customers.Establish partnerships with local businesses to offer frequent flyer points, incentivizing airline usage and fostering customer loyalty.Lead the implementation of CRM systems to improve customer relationship management and facilitate data-driven decision-making.Analyze market trends and competitors to identify expansion opportunities and adapt service offerings.