- Successfully led the sales process for Royal Caribbean in Bolivia, looking annual sales targets.- Developed and executed effective strategies for engaging both B2B and B2C markets, resulting in high acquisition of new accounts and significant improvement in Key Accounts sales.- Comprehensively trained to the Travel Agents in whole Bolivia on Royal Caribbean products and services, through both in-person and virtual formats, enhancing brand awareness and creating greater business opportunities.- Actively collaborated in strategic events with the sales team to achieve specific sales goals and strengthen commercial relationships.- Negotiated special agreements with Key Accounts to boost sales through strategic incentives and promotions.Key Achievements:- Achieved significant acquisition of new accounts, expanding Royal Caribbean's client base in Bolivia.- Substantially increased Key Accounts sales through strategic negotiations and incentive programs.Contributed to solidifying Royal Caribbean's brand positioning among travel agents and direct clients in Bolivia, strengthening its reputation and market presence.

The UNIFRANZ university hired me to teach Hotel Planning and Promotion due to my 10 years of industry experience. However, after seeing the positive impact with students, I was invited to teach additional courses including:- Branding and Brand Management- Thesis Workshop (Thesis Project Development)- Reservation Management- Research MethodologyIn addition, I serve as a thesis advisor, successfully guiding over 20 students in the completion of their graduation projects.

- Designed the 2022 Commercial Management Plan focused on achieving results.- Managed B2B sales channels by providing necessary materials and information, offering support during unusual situations.- Strengthened brand presence on digital platforms through effective utilization of existing digital assets.- Oversaw social media management and engagement strategies.- Fostered growth in B2C channels by implementing sales campaigns on social media.- Developed and executed positioning and sales campaigns to enhance brand visibility and drive sales.- Facilitated key business meetings to advance organizational interests.- Provided ongoing support to the sales team nationwide, ensuring consistent performance and customer satisfaction.Promoted from National Sales Manager to National Commercial Manager, and subsequently to the cruise division within the company.

- Developed comprehensive Marketing and Sales Plans to drive effective positioning and sales strategies for the upcoming management term.- Managed B2B sales channels by equipping them with essential materials and information, providing crucial support during challenging situations.- Enhanced brand visibility on digital platforms through strategic optimization of existing digital assets.- Skillfully handled social media platforms to engage and expand the brand's reach.- Directed efforts towards engaging and growing the B2C customer base.- Led and participated in pivotal business meetings aligned with organizational interests.

- Developed room layouts: Room types and bed configurations.- Created all digital marketing materials following franchise guidelines.- Prepared the TARS for hotel inventory loading across various digital sales channels.- Managed OTA (Online Travel Agency) profiles setup.- Developed the Operational Profile for the comprehensive system: PMS, Symphony, and OSEM (OPERA) for Commercial, Front Desk, Restaurant, Events, Finance, and Housekeeping.- Integrated systems through interfaces and transaction codes to streamline and operate all operational systems comprehensively.- Orchestrated the Hotel Launch Event.- Managed corporate client sales through portfolio objectives and projections.- Manager on DutyAlthough my contract officially began at Novotel in 2020, I have been actively involved in the project of the new hotel since late 2018 while working at Hotel Buganvillas, which is owned by the same investors.

- Managed Facebook Business linked with Instagram, overseeing content generation and paid advertising campaigns.- Analyzed results using Facebook Analytics and A/B testing to optimize performance.- Enhanced user experience through unified digital advertising formats and graphic consistency.- Improved website SEO and implemented WEB CHECK-IN to boost its effectiveness as a sales channel.- Developed marketing budgets, monitored campaign performance, and prepared expense and ROI reports.- Actively participated in events such as trade fairs, business rounds, workshops, and networking events.- Led corporate client sales efforts, achieving portfolio goals and projections.- Oversaw operational control and redesigned the Apart Hotel Buganvillas business model.- Monthly Shift Manager responsibilities.I was transferred from this hotel to the new hotel to continue implementing the new project, while also providing sales support to both units.

- Developed and executed the annual Marketing and Sales Plan yearly (budgeting, monitoring, and achieving results).- Created and managed social media platforms.- Designed advertising materials (digital and POP).- Enhanced the website's design based on user experience to optimize it as a sales channel.- Actively participated in events at local, national, and international levels such as trade fairs, business rounds, workshops, and networking events.- Managed GDSs and reservations processed through these channels.- Served as an Internal ISO 9001:2015 Auditor (Project halted by the hotel).- Conducted training sessions for various hotel departments (customer service, sales, marketing, complaint management, quality assurance, etc.).- Manager on Duty.- Recruited personnel for the commercial department (sales, events, and marketing).- Coordinated events.Before becoming a Commercial Manager, I transitioned through various hotel departments. In February 2012, I started as a receptionist, then progressed to Assistant Commercial Manager, overseeing Events and Marketing, and managing a client portfolio. I was later promoted to Commercial Manager.

- Visits to clients and bussines.- Management of GDSs and reservations.- Group reservations coordination.- Coordination of the Marketing plan developed by Management.- Participation in Events (Trade fairs, Business rounds, Workshops, Networking, etc.).- Manager on Dute.- Sales and Event Logistics Management

This was one of the most exciting stages of my life, involving emotional responsibility as I passed on everything I had learned. This marked the inception of the volunteer guides project at the city zoo, where I was entrusted with a crucial role: teaching new volunteers the best way to provide engaging and informative information to visitors of all ages.